PRSI observes 21st April as the National PR Day in India.

1. National PR Day
greetings.
Devesh Purohit
PR Consultant.
Gold-Medallist MA-PR.

2. 21st April
• The national body of PR is PRSI (Public Relations Society
of India) established in 1968 at the Capital City, observes
21st April as the National PR Day in India.
• Indian culture and history has been practising PR since
ancient times through various tools like Monuments,
Traditional Clothing, Festivals, Poems, Books, Literature,
Paintings & Crafts, Folk-tales, Plays and other mediums.
• In 1912, Tata Iron and Steel Company (TISCO) Adopted
PR as an in-house activity as a Communicating tool for
community relations and started an in-house Department
in 1943 at their HQ in Bombay.

3. Mahatma
Gandhi:
• Mahatma Gandhi can be
considered a Great PR of
20th Century India
(unofficially), as PR in theory
is a ‘strategic’
communication process.
• Gandhi-ji had influenced and
shaped the opinion & views
of Indian people during
British rule in statistics of
millions with his tactics and
leadership and created a
great impact in the freedom
struggle of the nation.
• He was a one-man parallel
government against the
British rule.

4. Elementary History:
• Edward Bernays, the Father of
Public Relations, had coined the
term ‘PR’ or ‘Public Relations’ as
an alternative to the word
‘Propaganda’ since it was
perceived negatively as a
manipulating technique at large.
• Earlier, Propaganda was used
majorly in Politics and War and to
a certain extent in Religion.
Bernays idea was to implement it
in Corporate and Industrial world
and he had successfully created
a huge impact in Sales,
Perceptions and Crisis of major
organizations then.

5. PRCAI report:
• According to their research and analysis, in 2017
the PR industry in India was a 1,315 crore
Industry, out of which 29% revenue was
manufactured from Online and Social Media PR
activities.
• According to their speculations, PR industry in
India would be of 2,100 crore by Fiscal Year
2020.

6. PR Education in India
• Few Institutes that offer an academic curriculum of PR in India are:
• 1. Stella Maris College, Chennai. (only girls)
• 2. University of Mumbai along with Hinduja College and Vivekanand
College in Mumbai.
• 3. Xavier’s Institute of Communication in Mumbai.
• 4. Symbiosis in Pune and Banglore.
• 5. Makhanlal Chaturvedi National University of Journalism and
Communication in Bhopal.
• 6.The Delhi School of Communication at Delhi.
• 7. Bharathisasan Institute of Management in Trichy.

7. 1. PR Moment
2. Reputation
Today
Recommended Blogs
and Magazines for PR
in India at present:

8. Inspiring & Prominent PR Personnel
in India:
• Prashant Kishore is highly responsible for creating the
‘Modi-wave’ in 2014 General Elections and branding PM
Narendra Modi as a powerful, reliable and trust-worthy
leader. He even strategized for Nitish Kumar to be re-
elected and throne as the CM of Bihar, against a powerful
Modi-wave and BJP-buzz.
• Reshma Shetty of Matrix Bay is highly responsible for
making Salman Khan a successful Superstar despite
several crisis over a decade.
• Prabhat Choudhary, the founder of Spice PR handles
major Bollywood A-Listers and Production houses and
promote several movies on contract basis.

9. CONGRATULATIONS
• A huge Congratulations to
you for being a PR
Practitioner in India.
• It is not easy to handle so
many people, please media,
please clients, strategise
according to the budget
constraints, pitching Press
Releases and Content
consistently, handling Crisis,
Maintaining Image and
Relations, organizing Events
and being so patient yet
creative in this dynamic
world.
Copy-paste this URL to your
Browser for a Social Media PR
case-study:
https://www.youtube.com/watch?
v=-_WEYh9hbhY
Your PR-mate,
Devesh Purohit.