This document provides an agenda for a two-day national growth summit. Day one will feature presentations from experts on topics related to business growth, excellence, leadership, marketing, and building brands. Day two will allow attendees to choose from four concurrent workshops covering: re-imagining business excellence in a disruptive age; learning about multipliers leadership; mastering the mindset for sales success; and four key decisions to drive growth. The workshops will involve interaction, discussion, and practical exercises.

2. BUSINESS
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DAY OnE: Preliminary Program GROWTH
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Master of Ceremonies:
Verne Harnish, the Growth Guy, CEO Gazelles Inc and Author of Mastering the
Rockefeller Habits: What You Must Do to Increase the Value of Your Fast Growth Firm
Excellence: Continuing the Search
Tom Peters, Management Über-Guru and Author of The Little Big Things – 163 Ways to
Pursue Excellence
The publication of In Search of Excellence by Tom Peters and Bob Waterman 30 years ago was a
watershed in both business and publishing.
The book ushered in a management revolution, forever changing the way entrepreneurs and
leaders viewed their relationships with their employees and customers. In this compelling
presentation, Peters revisits these ideas and provides new insights for the contemporary
business environment. The complete implementation of these ideas is arguably far more
important today than it was 25 years ago, and the survival of your business may depend on it!
Leadership: Are You a Genius or a Genius Maker?
Liz Wiseman, CEO of Wiseman Group, Former VP of Oracle University,
Author of Multipliers – How the Best Leaders Make Everyone Smarter
In this highly engaging presentation, Liz Wiseman will share the research behind Multipliers
and illustrate the resoundingly positive and profitable effect these Multipliers can have on
organisations – enabling them to get more done with fewer resources, develop and attract
talent, and cultivate new ideas and energy to drive organisational change and innovation.
She’ll introduce the five disciplines that distinguish Multipliers from Diminishers. The good
news is that these five disciplines are not based on innate talent; they are skills and practices
that everyone can learn and apply. Just imagine what you could accomplish if you could
harness all the energy and intelligence around you?
Inbound Marketing: Get Found Using Google, Social Media and Blogs
Brian Halligan, (LIVE via Satellite), CEO & Co-Founder of HubSpot
Brian Co-founded HubSpot, a marketing software company to help businesses
transform the way they market their products by “getting found” on the
internet. Since its founding, HubSpot has already accumulated over 2,900
customers. He is author of two books: Inbound Marketing: Get Found Using
Google, Social Media, and Blogs, which is in its fourth printing and has been
translated into 6 languages. He also wrote Marketing Lessons From the
Grateful Dead, published in July 2010. He is also an Entrepreneur-in-Residence
at MIT.
Building Your Brand One Conversation at a Time
Frank Romano, International Sales Master and Sales Culture Development Specialist
In business, just as in life, conversational skills are vital. Conversations can win people over, impart information
and create satisfaction. When you get the variables right – you have a Quality Conversation. Whether you are
the CEO, head of your Department, in customer service, sales or both, you are the voice of the business. Get
it right and success will follow. Get it wrong and you won’t have a call to answer. Frank will take you through
the three key principles of quality conversations that your entire team in order to build the brand equity,
increase customer satisfaction and take your sales to a new level.
Solving the People Puzzle – How to Attract and Engage Great People
Peter Rowe, Managing Director, Profitune and Author of Solving the People Puzzle
Are you responsible for staff and suffering from an Unsolved People Puzzle? In this dynamic
presentation Peter will show you how to:
• Attract people with the potential to make your company great
• Bring those people on board in a way that assures your mutual success
• Allow each person on your team to reach their full potential
• Hand over the reins and let your people drive your business – superbly; and
• Craft a new role for yourself as the true “leader of your tribe“
Bring your management team along and SAVE! Group discounts available

3. BUSINESS
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DAY TWO: Concurrent Workshops GROWTH
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PLEASE CHOOSE OnE OF THE FOUR COnCURREnT WORkSHOPS. The workshops allow delegates to choose topics that
are most critical to their business. The workshops will involve interaction, debate, discussion, and practical exercises.
Re-imagine! Business Excellence in a Disruptive Age
Tom Peters, Management Über-Guru and Author of The Little Big Things - 163 Ways to Pursue Excellence.
Workshop Outline
This workshop offers a rare opportunity to learn in an “services,” “experiences” rather than
intimate and interactive setting with the world’s greatest “transactions,” and much more)
management guru, Tom Peters who will cover: • In a Value-Added Exercise, pursue Ripe & Enormous “new”
• Understanding the wildly altered global context markets—Women, Boomers & Geezers
(technology, China-India, global terrorism) • Discover a “Roster” of Weird & Wondrous &
• Grasping the only answer: adaptive skills and bold- Entrepreneurial “Talent” engaged in “Wow Projects”
breathtaking innovation (top-line focus rather than cost- • “Metabolic Leadership” (Passionate-Radical Leaders who
cutting focus) instill a Discipline of Execution, a Quick Tempo-Adaptive
• How to race way, way up the value-added curve Culture and an appetite to “Eat Radical Change for
(implemented “game-altering solutions” rather than Breakfast”)
Multipliers: How the Best Leaders Make Everyone Smarter
Liz Wiseman is president of The Wiseman Group, a leadership research and development centre
headquartered in Silicon Valley.
Workshop Outline Multipliers and the world needs more of them,
We’ve all had experience with two dramatically different especially now when leaders are expected to
types of leaders. The first type drains intelligence, energy, and do more with less. The key outcomes in this
capability from the people around them and always needs to highly interactive workshop are:
be the smartest person in the room. On the other end of the • Introduce Multiplier leadership principles and the five
spectrum are leaders who use their intelligence to amplify Multiplier disciplines to your management team
the smarts and capabilities of the people around them. • Build Multiplier leadership skills in one or more of the
When these leaders walk into a room, light bulbs go off over five Multiplier Disciplines
people’s heads; ideas flow and problems get solved. These • Use Multiplier leadership to address a current challenge
are the leaders who inspire employees to stretch themselves or critical decision for your management team
to deliver results that surpass expectations. These are the
Precision Selling – Mastering the Mindset for Sales Success
Frank Romano, internationally acclaimed award winning sales educator, and customer contact strategist.
He has been instrumental in the design, implementation and training of management, sales and customer
contact teams throughout the Asia Pacific Region, the Middle East, and the United States.
Workshop Outline
In this revealing workshop , participants will learn how to • How to facilitate the customers motivation,
make the leap from being just a typical salesperson, to a decision and assurance to buy
professional who is highly regarded and always welcomed by • Discover the keys the buying and selling processes
prospects and customers. • Understanding your customer’s true motives and agenda
• Understanding the conscious and unconscious patterns of • How to manage customer relationship expectations
the buying process • Developing consultative expertise and understanding of
• Discovery and facilitation of the 7 buying strategies customer wants and needs
Four key Decisions to Drive Growth
Verne Harnish, CEO of Gazelles, Inc, Founder of Young Entrepreneurs Organisation (YEO), Author of
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast Growth Firm
Workshop Outline The morning concentrates on assisting you
in developing your own One-Page Strategic
Most firms think they have a viable growth strategy, but they
Plan document. Topics covered include: Cash
don’t. In this highly popular workshop, Verne will give you
Model, Market Intelligence, People, Core Ideology, BHAG
the fundamentals and ‘take away tools’ that drive sustainable
(Big Hairy Audacious Goal), Brand Promise, X Factor, Annual
growth, and take you step by step through his highly- and Quarterly Focus. The afternoon centres on execution
regarded One Page Strategic Plan that previous attendees call of strategic planning based upon the Rockefeller Habits
“simple...brilliant...simply brilliant”. checklist. Topics covered include: Rockefeller Habits Checklist,
Meeting Rhythm, Metrics, Priorities, Organisational Structure
and Themes.
Please visit www.businessconnect.com.au for detailed workshop agendas

4. Registration Form BUSINESS
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For multiple bookings, please complete ONE registration form per attendee. GROWTH
4 ways
to register
ONLINE: www.growthsummit.com.au TEL: 1300 721 778
FAX: 1300 723 779 MAIL: Business Connect (Australia) Pty Ltd
SUMMIT
PO Box 2585, Strawberry Hills NSW 2010 Australia
Please print clearly
Dates
Mr/Mrs/Ms/Dr: First Name: Surname:
National Growth Summit ’11:
Position: Tuesday 15 February &
Wednesday 16 February 2011
Organisation:
Growth Summit Workshops:
Wednesday 16 February 2011
Address:
Venue
State: P/Code:
Sydney Convention Centre,
Tel: ( ) Fax: ( ) Darling Harbour
Email:
Timing
Day One: 0830 – 1830
Where did you hear about the event? Business Connect
Day Two: 0900 – 1700
Promo Code (if applicable): NGS11 Summit Fees Include
• Workbook and notes
I wish to attend the National Growth Summit ’11 – 15 & 16 February 2011 • Working lunch, morning &
(2 days – includes a choice of 4 workshops) afternoon tea
Earlybird Register Register & pay • Cocktail party (Tuesday)
& pay by 17/12/10 after 17/12/10
• Networking Breakfast (Tuesday)
National Growth Summit Fees $1495 inc GST $1595 inc GST
Business Connect Member/Past attendee $1295 inc GST $1395 inc GST Earlybird Offer
Group Discounts (for bookings of 6 or more) $1195 inc GST $1295 inc GST All delegates who register and pay
As part of your registration fees, please choose which workshop you wish to attend on Day 2: before 17 December 2010 will receive a
TOM PETERS: Business Excellence $200 discount on the National Growth
LIZ WISEMAN: Multipliers
Summit fees. Become a member and
receive a further $100 off. It’s FREE to join
FRANK ROMANO: Precision Selling
at www.businessconnect.com.au.
VERNE HARNISH: Four Decisions to Drive Revenue and Profit
I wish to attend a Workshop ONLY: 16 February 2011 (1 day) Group Discount
Growth Summit Workshop Fees $795 inc GST $895 inc GST Group Discounts are available for 6
Business Connect Member/Past Attendee $695 inc GST $795 inc GST registrations or more from the same
business.
Group Discounts (for bookings of 6 or more) $650 inc GST $750 inc GST
Please choose which workshop you wish to attend: Confirmation
TOM PETERS: Business Excellence Registration will only be accepted and
LIZ WISEMAN: Multipliers confirmed once full payment has been
FRANK ROMANO: Precision Selling received.
VERNE HARNISH: Four Decisions to Drive Growth
Cancellation Policy
Payment Details If you cancel before 17 December 2010, a
Qty_______National Growth Summit (2 days) $_________ Total $_____________ $100 administration fee applies. After
17 December 2010, tickets are strictly
Qty_______Growth Summit Workshop Only (1 day) $_________ Total $_____________ non-refundable. If, for any reason, you
Please find enclosed cheque made payable to Business Connect (ABN 22 104 682 644) are unable to attend a substitute may
attend in your place at no extra charge.
Please charge my credit card Total $________________ Visa MasterCard Amex*
(3% surcharge on Amex added to your total fees) Privacy Clause
Card No: In registering for these seminars relevant
details will be made available to parties
Cardholder’s Name: Expiry: directly related to the seminar including
Business Connect and key sponsors.
Signature: Information is correct at the time of
going to print. The organisers reserve the
YES! I wish to receive further information from Business Connect and its sponsors on events and resources that will help my business. right to change the program if necessary.
For enquiries Tel: 1300 721 778 OR Email: info@businessconnect.com.au