The document discusses how humans have basic social needs that drive the adoption of technologies like social media. While social media allows for online connections, the document emphasizes that humans also have a fundamental need for in-person, offline social connections like touch and body language. It provides tips for using both online and offline means to build relationships and be part of communities.

1. What drives
Social Media?
•
All technological advances
become adopted by society to
fulfil our primitive social needs.

2. Why connect offline?
•
Humans need touch to bond,
and we primarily communicate
non-verbally.

3. Simple tools to make
your contacts count.
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1. Body language:
•Handshakes

4. Simple tools to make
your contacts count.
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2. Body language:
•Honest feet

5. Simple tools to make
your contacts count.
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3. Body language:
•It’s in a smile

6. Simple tools to make
your contacts count.
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4. Body language:
•The golden touch

7. Simple tools to make
your contacts count.
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5. Verbals:
•Ask questions, mirror back

8. Simple tools to make
your contacts count.
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6. Verbals:
•Pitch, speed, no fillers

9. Simple tools to make
your contacts count.
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7. Become a connector:
•Create triadic relationships

10. Simple tools to make
your contacts count.
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8. Become a connector:
•Host an event

11. Simple tools to make
your contacts count.
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9. Become a connector:
•Collaborate on projects

12. Simple tools to make
your contacts count.
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10. Be part of a community:
•Join a co-working space

13. Simple tools to make
your contacts count.
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11. Be part of a community:
•Open-source knowledge

14. Simple tools to make
your contacts count.
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12. Be part of a community:
•Source the right people

15. Simple tools to make
your contacts count.
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13. Offline to online benefits:
•Cross-links for SEO

16. Simple tools to make
your contacts count.
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14. Offline to online benefits:
•Twitter conversations / buzz

17. Simple tools to make
your contacts count.
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15. Offline to online benefits:
•Word-of-mouth translates

18. Simple tools to make
your contacts count.
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16. A global community:
•Like attracts like

19. Simple tools to make
your contacts count.
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17. A global community:
•Sourcing specialsed
knowledge

20. Simple tools to make
your contacts count.
•We all share the same basic needs.
If we can use global social media
to make useful connections, we must
not forget the value of our human
need for real touch and contact.