The document discusses several theories related to narratives and storytelling in media such as film and music videos: - Tim O'Sullivan argued that all media texts tell stories, either about individual lives or culture as a whole. Narratives have common structures like establishing a theme, developing tension, and resolving the plot. - Bordwell and Thompson distinguished between a narrative's story (events seen and inferred) and plot (events presented to the audience). - Tzvetan Todorov's theory analyzed narratives in terms of equilibrium being disrupted, the disruption being addressed, and a new equilibrium being reached. - Kate Domaille identified eight common narrative types including Achilles, Cinderella, and Rome