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Narrative theorist
Tim O’Sulivan (1998) 
Tim states that all media text tell us some kind of story. Through 
careful mediation the text is telling us not usually our own personal 
stories but of out culture or set of cultures. 
Narrative theory sets out to show that what we 
experience when we ‘read’ a story is to understand a 
particular set of constructions, or conventions, and that 
it is important to be aware of how these constructions 
are put together. 
Narrative: The structure of a story. 
Diegesis: The fictional space and time implied by the 
narrative – the world in which the story takes place. 
Verisimilitude: Literally – the quality of appearing to 
be real or true.
Bordwell and Thompson (1997) 
They offer two distinctions between story and plot which 
relate to the diegetic world of the narrative that the audience 
are positioned to accept and that which the audience actually 
see. 
Fabula (story) is all the events in the narrative that we 
see and infer. The fabula is defined as the 
chronological series of events that are represented or 
implied. 
• Syuzhet (plot) everything visible and audibly present 
before us. Syuzhet is considered to be the order, 
manner and techniques of their presentation in the 
narrative .
Pam Cook (1985) 
The standard Hollywood narrative structure 
should have: 
• Linearity of cause and effect within an overall 
trajectory of enigma resolution. 
• A high degree of narrative closure. 
• A fictional world that contains verisimilitude 
especially 
governed by spatial and temporal coherence.
Tzvetan Todorov (1977) 
• Stage 1: A point of stable equilibrium, where 
everything is satisfied, calm and normal. 
• Stage 2: This stability is disrupted by some kind of 
force, which creates a state of disequilibrium. 
• Stage 3: Recognition that a disruption has taken 
place. 
• Stage 4: It is only possible to re-create equilibrium 
through action directed against the disruption. 
• Stage 5: Restoration of a new state of equilibrium. 
The consequences of the reaction is to change the 
world of the narrative and/or the characters so that 
the final state of equilibrium in not the same as the 
initial state.
Barthes (1977) 
He suggested that narrative works with five 
different codes and the enigma code works to 
keep up setting problems or puzzles for the 
audience. His action code (a look, significant 
word, movement) is based on our cultural and 
stereotypical understanding of actions that act 
as a shorthand to advancing the narrative.
Adrian Tilley (1991) 
He used the buckling of the gun belt in the 
Western genre as a means of signifying the 
preferred reading of an imminent shoot out, and 
this works in the same way as the starting of a 
car engine etc.
Kate Domaille (2001) 
She every story ever told can be fitted into one of 
eight narrative types. 
•Achilles: The fatal flaw that leads to the destruction 
of the previously flawless, or almost flawless, person, 
e.g. Superman, Fatal Attraction. 
•Candide: The indomitable hero who cannot be put 
down, e.g. Indiana Jones, James Bond, Rocky etc. 
•Cinderella: The dream comes true, e.g. Pretty 
Woman. 
•Circe: The Chase, the spider and the fly, the 
innocent and the victim e.g. Smokey And The Bandit, 
Duel, The Terminator. 
•Faust: Selling your soul to the devil may bring riches 
but eventually your soul belongs to him, e.g. 
Bedazzled, Wall Street. 
•Orpheus: The loss of something 
personal, the gift that is taken away, the 
tragedy of loss or the journey which 
follows the loss, e.g. The Sixth Sense, 
Love Story, Born on the Fourth Of July. 
•Romeo And Juliet: The love story, e.g. 
Titanic. 
•Tristan and Iseult: The love triangle, 
Man loves woman…unfortunately one or 
both of them are already spoken for, or 
a third party intervenes, e.g. Casablanca.
Vladimir Propp (1928) 
He also concluded that all the characters could be resolved into only 7 broad character 
types: 
• The villain - struggles against the hero. 
• The donor - prepares the hero or gives the hero some 
magical object. 
• The (magical) helper - helps the hero in the quest. 
• The princess and her father - gives the task to the hero, 
identifies the false hero, marries the hero, often sought 
for during the narrative. Propp noted that functionally, the 
princess and the father can not be clearly distinguished. 
• The dispatcher - character who makes the lack known 
and sends the hero off. 
• The hero or victim/seeker hero - reacts to the donor, 
weds the princess. 
• [False hero] - takes credit for the hero’s actions or tries 
to marry the princess.
Joseph Campbell’s (1949) 
• Ordinary World – the ordered world that the hero will choose (or be forced) to 
abandon. 
• Call To Adventure – a problem or challenge arises. 
• Refusal Of The Call – fear or reluctance may strike the hero. 
• Meeting With The Mentor – the mentor is a key character. 
• Crossing The First Threshold – the hero commits to the adventure. 
• Test, Allies, Enemies – the hero must learn the rules that will govern his quest. 
• Approach To The Innermost Cave – the most dangerous confrontation yet, 
perhaps the location of the treasure, or the object of the quest. 
• Ordeal – the hero must face his fear or mortal enemy who will seem more 
powerful. Mental or physical torture may occur. 
• Reward (Seizing The Sword) – the hero can celebrate the victory. 
• The Road Back – vengeful forces controlled by the villain are unleashed. 
• Resurrection – perhaps a final confrontation with death. 
• Return With The Elixir – return to the ordinary world with some wisdom, 
knowledge or something else gained from the adventure.
Claude Lèvi-Strauss’ (1958) 
He ideas about narrative amount to the fact that 
he believed all stories operated to certain clear 
Binary Opposites e.g. good vs. evil, black vs. white, 
rich vs. poor etc. 
The importance of these ideas is that essentially a 
complicated world is reduced to a simple either/or 
structure. Things are either right or wrong, good or 
bad. There is no in between.
Michael Shore(1984) 
argues that music videos are: 
recycled styles … surface without substance 
…simulated experience … information overload … 
image and style scavengers … ambivalence … 
decadence … immediate gratification …vanity and 
the moment … image assaults and outré folks … the 
death of content …anesthetization of violence 
thorough chic …adolescent male fantasies … speed, 
power, girls and wealth … album art come to turgid 
life … classical storytelling’s motifs
Andrew Goodwin (1992) 
He argues that in music video, “narrative relations 
are highly complex” and meaning can 
be created from the individual audio-viewer’s 
musical 
personal musical taste to sophisticated 
intertextuality that uses multidiscursive phenomena 
of Western culture. 
Many are dominated by advertising references, film 
pastiche and reinforce the postmodern ‘re-use’ 
tradition.
Sven Carlsson (1999) 
suggests that music videos in general, videos fall 
into two rough groups: performance clips and 
conceptual clips. 
• When a music video mostly shows an artist (or 
artists) singing or dancing, it is a performance 
clip. 
• When the clip shows something else during its 
duration, often with artistic ambitions, it is a 
conceptual clip.
Carlsson (1999) 
He developed a mythical method of analysis of 
music video - centred on a "modern mythic 
embodiment" . 
Viewed from this perspective the music video artist 
is seen as embodying one, or a combination of 
"modern mythic characters or forces" of which 
there are three general. The music video artist is 
representing different aspects of the free floating 
disparate universe of music video.

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Narrative theorist

  • 2. Tim O’Sulivan (1998) Tim states that all media text tell us some kind of story. Through careful mediation the text is telling us not usually our own personal stories but of out culture or set of cultures. Narrative theory sets out to show that what we experience when we ‘read’ a story is to understand a particular set of constructions, or conventions, and that it is important to be aware of how these constructions are put together. Narrative: The structure of a story. Diegesis: The fictional space and time implied by the narrative – the world in which the story takes place. Verisimilitude: Literally – the quality of appearing to be real or true.
  • 3. Bordwell and Thompson (1997) They offer two distinctions between story and plot which relate to the diegetic world of the narrative that the audience are positioned to accept and that which the audience actually see. Fabula (story) is all the events in the narrative that we see and infer. The fabula is defined as the chronological series of events that are represented or implied. • Syuzhet (plot) everything visible and audibly present before us. Syuzhet is considered to be the order, manner and techniques of their presentation in the narrative .
  • 4. Pam Cook (1985) The standard Hollywood narrative structure should have: • Linearity of cause and effect within an overall trajectory of enigma resolution. • A high degree of narrative closure. • A fictional world that contains verisimilitude especially governed by spatial and temporal coherence.
  • 5. Tzvetan Todorov (1977) • Stage 1: A point of stable equilibrium, where everything is satisfied, calm and normal. • Stage 2: This stability is disrupted by some kind of force, which creates a state of disequilibrium. • Stage 3: Recognition that a disruption has taken place. • Stage 4: It is only possible to re-create equilibrium through action directed against the disruption. • Stage 5: Restoration of a new state of equilibrium. The consequences of the reaction is to change the world of the narrative and/or the characters so that the final state of equilibrium in not the same as the initial state.
  • 6. Barthes (1977) He suggested that narrative works with five different codes and the enigma code works to keep up setting problems or puzzles for the audience. His action code (a look, significant word, movement) is based on our cultural and stereotypical understanding of actions that act as a shorthand to advancing the narrative.
  • 7. Adrian Tilley (1991) He used the buckling of the gun belt in the Western genre as a means of signifying the preferred reading of an imminent shoot out, and this works in the same way as the starting of a car engine etc.
  • 8. Kate Domaille (2001) She every story ever told can be fitted into one of eight narrative types. •Achilles: The fatal flaw that leads to the destruction of the previously flawless, or almost flawless, person, e.g. Superman, Fatal Attraction. •Candide: The indomitable hero who cannot be put down, e.g. Indiana Jones, James Bond, Rocky etc. •Cinderella: The dream comes true, e.g. Pretty Woman. •Circe: The Chase, the spider and the fly, the innocent and the victim e.g. Smokey And The Bandit, Duel, The Terminator. •Faust: Selling your soul to the devil may bring riches but eventually your soul belongs to him, e.g. Bedazzled, Wall Street. •Orpheus: The loss of something personal, the gift that is taken away, the tragedy of loss or the journey which follows the loss, e.g. The Sixth Sense, Love Story, Born on the Fourth Of July. •Romeo And Juliet: The love story, e.g. Titanic. •Tristan and Iseult: The love triangle, Man loves woman…unfortunately one or both of them are already spoken for, or a third party intervenes, e.g. Casablanca.
  • 9. Vladimir Propp (1928) He also concluded that all the characters could be resolved into only 7 broad character types: • The villain - struggles against the hero. • The donor - prepares the hero or gives the hero some magical object. • The (magical) helper - helps the hero in the quest. • The princess and her father - gives the task to the hero, identifies the false hero, marries the hero, often sought for during the narrative. Propp noted that functionally, the princess and the father can not be clearly distinguished. • The dispatcher - character who makes the lack known and sends the hero off. • The hero or victim/seeker hero - reacts to the donor, weds the princess. • [False hero] - takes credit for the hero’s actions or tries to marry the princess.
  • 10. Joseph Campbell’s (1949) • Ordinary World – the ordered world that the hero will choose (or be forced) to abandon. • Call To Adventure – a problem or challenge arises. • Refusal Of The Call – fear or reluctance may strike the hero. • Meeting With The Mentor – the mentor is a key character. • Crossing The First Threshold – the hero commits to the adventure. • Test, Allies, Enemies – the hero must learn the rules that will govern his quest. • Approach To The Innermost Cave – the most dangerous confrontation yet, perhaps the location of the treasure, or the object of the quest. • Ordeal – the hero must face his fear or mortal enemy who will seem more powerful. Mental or physical torture may occur. • Reward (Seizing The Sword) – the hero can celebrate the victory. • The Road Back – vengeful forces controlled by the villain are unleashed. • Resurrection – perhaps a final confrontation with death. • Return With The Elixir – return to the ordinary world with some wisdom, knowledge or something else gained from the adventure.
  • 11. Claude Lèvi-Strauss’ (1958) He ideas about narrative amount to the fact that he believed all stories operated to certain clear Binary Opposites e.g. good vs. evil, black vs. white, rich vs. poor etc. The importance of these ideas is that essentially a complicated world is reduced to a simple either/or structure. Things are either right or wrong, good or bad. There is no in between.
  • 12. Michael Shore(1984) argues that music videos are: recycled styles … surface without substance …simulated experience … information overload … image and style scavengers … ambivalence … decadence … immediate gratification …vanity and the moment … image assaults and outré folks … the death of content …anesthetization of violence thorough chic …adolescent male fantasies … speed, power, girls and wealth … album art come to turgid life … classical storytelling’s motifs
  • 13. Andrew Goodwin (1992) He argues that in music video, “narrative relations are highly complex” and meaning can be created from the individual audio-viewer’s musical personal musical taste to sophisticated intertextuality that uses multidiscursive phenomena of Western culture. Many are dominated by advertising references, film pastiche and reinforce the postmodern ‘re-use’ tradition.
  • 14. Sven Carlsson (1999) suggests that music videos in general, videos fall into two rough groups: performance clips and conceptual clips. • When a music video mostly shows an artist (or artists) singing or dancing, it is a performance clip. • When the clip shows something else during its duration, often with artistic ambitions, it is a conceptual clip.
  • 15. Carlsson (1999) He developed a mythical method of analysis of music video - centred on a "modern mythic embodiment" . Viewed from this perspective the music video artist is seen as embodying one, or a combination of "modern mythic characters or forces" of which there are three general. The music video artist is representing different aspects of the free floating disparate universe of music video.