Mark Garland has over 15 years of experience in digital marketing, project management, and communications. He has led marketing strategies and teams for companies in various industries, driving growth through website development, social media, content creation, and analytics. Garland is skilled in project management, cross-functional collaboration, and developing omni-channel messaging to build brand awareness and customer engagement.
Die digitale Transformation hat vor der Unternehmenskommunikation nicht halt gemacht. Kommunikationsagenturen haben viel Neues gelernt und dabei eines vergessen: Das eigene Portfolio den neuen Anforderungen der Kunden entsprechend zu gestalten. Der Hotwire Value Package-Ansatz ändert das. So geht Kommunikation im digitalen Zeitalter.
B2B Social Media Investments and Return ReportDemand Metric
While usage is high and effectiveness is moderate, the perceived Return-on-Investment (ROI) for social media is quite unspectacular, as this report will detail. Demand Metric in partnership with Socedo set out to discover the current B2B social media practices, collecting over 475 complete and partial responses to the study survey.
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
Die digitale Transformation hat vor der Unternehmenskommunikation nicht halt gemacht. Kommunikationsagenturen haben viel Neues gelernt und dabei eines vergessen: Das eigene Portfolio den neuen Anforderungen der Kunden entsprechend zu gestalten. Der Hotwire Value Package-Ansatz ändert das. So geht Kommunikation im digitalen Zeitalter.
B2B Social Media Investments and Return ReportDemand Metric
While usage is high and effectiveness is moderate, the perceived Return-on-Investment (ROI) for social media is quite unspectacular, as this report will detail. Demand Metric in partnership with Socedo set out to discover the current B2B social media practices, collecting over 475 complete and partial responses to the study survey.
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2B Research and Analytics" by Chris McLaren, Director of Emerging Media, Gage Marketing; in association with Terry Collier, Business Development Manager, 3M Commercial Graphics, and Cory Hartlen, Agency Strategist, Radian 6
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
MWW Ventures is the strategic early stage arm of MWW – Public Relations Agency of the Year in 2012 – and the preferred public relations, social media and marketing partner for emerging brands.
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
Digital Advertising Vs. Digital MarketingRazi Salih
The terms digital marketing and digital advertising are often used interchangeably, yet they are technically two different things. Digital advertising can be defined as an activity, whereas digital marketing is more of a process.
The importance of digital Mktg, International Congress and Convention Associa...Francesco Berrettini
ICCA; International Congress and Convention Association, Iberian Chapter, EPIC SANA Algarve, Portugal.
How digital can support the activity of companies of congress and conventions
Iberian chapter
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
How to achieve more with less resources in digital marketing? Specialisation is the answer. Let's discuss why creative and production skills can contribute best to digital marketing while being provided by separate partners. And how to make sure we don't sacrifice brand consistency, accountability and feedback loop insights in the process.
Biography Digital Marketing Executive SME, Speaker, Presenter, Instructor, Co...Digital Marketing, Inc.
As the CEO Chief Digital Marketing Strategy, Experience, Technology and Analytics Officer Marty provides a wide range services from developing multi-brand, multi-country, cross-channel enterprise digital marketing strategic plans to managing analytics platform implementations, or being embedded as marketing analytics, insights and optimization analyst.
Marty is Featured Presenter & Training Program Designer for “Digital Marketing 101 Boot camp” mentoring program for advertising agency professionals who are members of the 313digital (Greater Detroit Area) Marketing Association and Author of Digital Marketing Resource Guide
MN AMA 2010 Conquering Chaos Conference Breakout Session Presentation "B2B Research and Analytics" by Chris McLaren, Director of Emerging Media, Gage Marketing; in association with Terry Collier, Business Development Manager, 3M Commercial Graphics, and Cory Hartlen, Agency Strategist, Radian 6
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
MWW Ventures is the strategic early stage arm of MWW – Public Relations Agency of the Year in 2012 – and the preferred public relations, social media and marketing partner for emerging brands.
Digital marketing is the perfect choice for someone who is looking to step up their career in Marketing. Whether you are already working or are a recent graduate, everyone has an
equal opportunity in this field. What you need is a lot of passion and creativity, as marketing itself requires constant innovation and out of the box thinking. Working smart,
keeping yourself updated with latest information, excellent communication skills, are key to success.
Digital Advertising Vs. Digital MarketingRazi Salih
The terms digital marketing and digital advertising are often used interchangeably, yet they are technically two different things. Digital advertising can be defined as an activity, whereas digital marketing is more of a process.
The importance of digital Mktg, International Congress and Convention Associa...Francesco Berrettini
ICCA; International Congress and Convention Association, Iberian Chapter, EPIC SANA Algarve, Portugal.
How digital can support the activity of companies of congress and conventions
Iberian chapter
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
How to achieve more with less resources in digital marketing? Specialisation is the answer. Let's discuss why creative and production skills can contribute best to digital marketing while being provided by separate partners. And how to make sure we don't sacrifice brand consistency, accountability and feedback loop insights in the process.
Biography Digital Marketing Executive SME, Speaker, Presenter, Instructor, Co...Digital Marketing, Inc.
As the CEO Chief Digital Marketing Strategy, Experience, Technology and Analytics Officer Marty provides a wide range services from developing multi-brand, multi-country, cross-channel enterprise digital marketing strategic plans to managing analytics platform implementations, or being embedded as marketing analytics, insights and optimization analyst.
Marty is Featured Presenter & Training Program Designer for “Digital Marketing 101 Boot camp” mentoring program for advertising agency professionals who are members of the 313digital (Greater Detroit Area) Marketing Association and Author of Digital Marketing Resource Guide
2023 Updated Top 5 List of Digital Marketing Agencies in Pratapgarh.pdfmarketonicindia1
If you’re searching for the best digital marketing agencies in Pratapgarh, you’ve come to the right spot. In this blog, They’ll reveal the latest 2023 list of the top 5 digital marketing agencies in Pratapgarh.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
This is a brief capabilities pieces that talks about our capabilities as a digital marketing agency. Included is an overview of our talents along with nine mini case-studies.
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
Content-Driven Commerce and its Impact on Digital TransformationPerficient, Inc.
Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. Creating a great customer experience means focusing on all aspects of that experience from first touch through purchase and beyond.
eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join us as we highlight how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience.
In our webinar, our experts covered:
-The opportunities and benefits of blending content and commerce to optimize the customer experience
-How eCommerce platforms are evolving to enhance customer experience
-How to position your company to provide a compelling and integrated marketing and transactional customer experience
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
Modern-day Main Street looks quite different from the storefronts and sidewalk sales of old. Phone and business directories no longer lay on your doorsteps. Current trends show that most clients do their buying research on the internet. In lieu of print ads and bold street signs, professional services firms and consultants are flocking to the digital realm to perfect their online presence and find new customers.
Professional services companies face a unique challenge in the new digital world. Because the marketing efforts of attorneys, accountants, architects, and similar professions have relied so long on personal connections, they must find a way to translate that trust through digital messaging and that’s why we’ve built a digital marketing strategy playbook for professional services firms to give you the tools and techniques to grow your brand.
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Digiapolis is an interactive web development and marketing company focused on delivering opportunities to your business bringing bold marketing ideas, an effective use of technology, and a passion for execution.
1. Mark Garland
818.438.7740 | markdgarland@gmail.com | www.linkedin.com/in/markdgarland
SU MMA R Y
Digital Marketing | Project Management | Reputation and Branding Specialist | Social Media & Video
I'm a passionate digital marketingprofessionalandstorytellerwithastrongsense of traditional andgrassroots
communications,publicrelations,and relationshipbuilding.Mywide range of experience andtechnical knowledge
makesme an effectiveprojectmanagerandthoughtleader.I’m able tobothsupportanddirectgraphicdesigners,
developers,andcreative/contentteamplayersaswell asothermarketers. Withover15 yearsof experience,Iam
able to alignthe manycommunication/awarenesschannelsthatare available. Utilizingkeeninsightdue diligence, I
am able to successfully generateandtrackconsistentmessagingacrossmultipledevicesandplatforms.Utilizing
transparency,relevanceandbestpractices,an organicMCM synergy isbuiltthat will increase familiarityaboutyour
business,engageyouraudience more fully,andbuild alastingcommunityof advocates.I’mresultsoriented,agile
minded,people centricandacommunicationsspecialistfocusedon problemsolving,innovation,andstrategy.
Content/Campaign Development and Strategy
Web Strategy and Omni-Channel Delivery
Analytics,SEO, SEM, SMS, CRM, CMS
Project/Vendor Management and Logistics
Contracts | Negotiations | RFP Strategy
Cross Functional Collaboration
Web Strategy and Video Content Creation
Public Speaking, Mentoring, Coaching,Team Building
Branding and Social Media Specialist | eCommerce
Event Coordinator | Community Relations
PR OF ESSI ONA L EX PER I ENCE
Amgen, Newbury Park, CA 2016
SeniorAssociate ProjectManager| ClientFacingBusinessAnalyst(CFBA)
Web Oriented ProjectManagement
Drove WebsiteBuilds | Deployment
Pushed Web Updates and Managed All Web
Related Activity | Service Ticket Utilization
Launched MultipleInitiatives Simultaneously
Monitored Vendors and Maintained Effective
and ConciseCommunication
Led Kickoffs | Kept Deliverables on Track
Continued Support Duringa Project’s Lifecycle
ProactivePlanningand Risk Mitigation
Veeva Systems Coordination (Amgen Compass)
CRM Website Eco-System Planning
Opportunity to Assess New Technology
Solutions and Stratagem
Contracts | Negotiations | Budgeting
Vendor Analysis
Daily Cross Functional Collaboration | Interface
Responsiblefor 11 Amgen Brand Websites
Collaborated with Peers to ProblemSolve
Stepped in to ProblemSolve When Warranted
Kept MLR (Medical Legal Review) Aligned with
Project(s)
Improved Engagement with Patients and
Health Care Providers
First Auto Group, Simi Valley, CA 2016
Digital MarketingManager
Website | Online| Social Media Management
Daily Content and Creatives Leadership
Vendor Management
Developed and Launched MultipleWebsites
(Honda | Nissan | Kia) IncludingContent
Trade Shows and Logistics
Contracts | Negotiations
Video | Reputation | Community Marketing
Daily Cross Functional Collaboration | Interface
Investigated and Executed New Protocols
2. Mark Garland
818.438.7740 | markdgarland@gmail.com | www.linkedin.com/in/markdgarland
Northridge Toyota | Scion, Northridge, CA 2015 - 2016
Digital MarketingManager
Website | Online| Social Media Management
Daily Content and Creatives Leadership
Video Marketing & Reputation Management
Daily Cross Functional Collaboration | Interface
49% Increasein Internet Service Appointments
58% Increasein Overall Repair Orders
100%+ IncreaseToyota WebsiteClicks
55% Increasein Overall New Service Clients
70% IncreaseWeb Service Appointment Shows
156% Increasein Email MarketingGross in only
3 months | 50%+ Increasein Facebook Likes
Worked with LA Times, Daily News,
Telemundo, Northridge Mall,Time Warner
Cable, NV YMCA in PR and Marketing Capacity
Complete Re-Brand of Toyota & Scion |
Regular B2B Interaction to Support Growth
Managed over 30 Vendors (IncludingPPC,SEO)
Simultaneously includingbutnot limited to:
Autobytel, LotLinx, CarsDirect,Sister
Technologies,Dealer Fire, Vin Solutions,CDK,
AutoTrader (KBB), CarBio,Edmunds, AdTaxi,
Showroom Logic, 3Birds,XTime and others
AGLAIA SOFTWARE, INC., CALABASAS, CA 2009 - 2015
Marketing& SalesDirector| Communications Specialist| Web& Social MediaStrategist |e-Commerce Specialist
Led Communication Management & Branding
SEM | SEO | CRM (e.g. Salesforce.com)
Managed Marketing & Web Strategy
100%+ Increasein Overall Sales in OneYear
Regular Content and Creatives Leadership
Managed Google AdWords/Analytics
Trend Analysis | Technology Management
Cross Function Coordination | Interaction
Became 3rd Ranked in Industry After 2nd Year
Managed Trade Shows | Brand Awareness
Specialized in Omni-Channel DeliveryB2Bwith
companies such as:Charles Schwab,
MarsPetcare,United States Air Force & Navy,
Dow, Progressive,Whirlpool, MIT& Herbalife
CRF Solutions, Inc., Simi Valley, CA 2007 - 2009
Commercial CollectionsTrainingSupervisor
Supervised Commercial Collection Department
Completed IACC Certification
Worked Closely with Fortune 500 Clients
Regularly Exceeded Revenue Quota
Created New Procedures | Protocols
Daily B2B Communication
Globalnet Data Services, LLC, Porter Ranch, CA 2004 - 2006
Data ProgrammingAnalyst
Data Programmer | Manager
Entertainment Industry Data Specialist
Coordinated Office Network
B2B Client Satisfaction & Retention
EDU CA TI ON
Bachelor of Arts in English | Emphasis in Creative Writing
California State University, Northridge
References and letters of recommendation available upon request