Kumveka is a ministry that provides strategic communication services to other Christ-focused ministries to help them communicate more clearly and effectively. They have experience from corporate backgrounds and use a proven three phase approach: listening to understand the client, building a brand strategy and identity, and then helping tell the client's story. Their services include branding, marketing plans, tools and ongoing support. Their goal is to understand each client and solve their unique communication challenges through excellence, constant learning and initiative.

1. Kumveka Credentials
AUGUST 2016

2. KUMVEKA (koom VEK uh) =
TO BE UNDERSTOOD
2
OUR VISION:
• Clear and compelling communication for every
Christ-focused ministry.
QUICK FACTS:
• We are a ministry.
• We bring corporate experience and best practices
to our work (P&G, Capital One, etc).
• We believe that communications work is our gifting
and service to the Kingdom (1 Cor. 12-18).
kumveka.org

3. Phase II
BUILD
Phase III
TELL
Understand
your unique
organization.
Develop strategy,
identity (visuals
& messaging).
Build out a
marketing
plan & tools.
3
WE USE A PROVEN APPROACH TO
SOLVE COMMUNICATION
CHALLENGES FOR MINISTRIES
Phase I
LISTEN
kumveka.org

4. A FEW OF THE CLIENTS WE HAVE SERVED

5. THE VALUES GUIDING OUR WORK:
LOVE WELL
Loving well starts with Christ loving us first. It then flows into how our team serves each
other: how we approach the relationships with our clients, our creative network, and
those who invest in our organization.
EXECUTE with EXCELLENCE
It’s a given we want to do our best work. But if we create something beautiful that
doesn’t meet a client’s needs effectively, it’s not excellent.
LEARN CONSTANTLY
Learning constantly is the posture we take as we get to know and understand the hearts
of our clients. We learn from our own mistakes, and we learn from each other’s stories,
experiences, and expertise.
INITIATE SOLUTIONS
Each member of our team is a problem solver. We step out and try new things. We take
the initiative to improve processes, discover new ideas, and find solutions for our clients.
kumveka.org

6. • Communications Audit
• Leadership Intent &
Alignment Meeting
• Quantitative &
Qualitative Research
• Proposed Brand Strategy
• Brand Messaging
• Brand Visuals
• Comprehensive
Brand Guidelines
• Brand Roll-Out Strategy
& Plan
• Marketing Strategy & Plan
examples:
• Stationery, Brochure
• Website, E-Newsletter
• Video, Campaign Collateral
• Conference Booth, Signage
• Organizational Design
• Process Development
• Creative Coaching
& Training
• Ad Hoc Consulting
COMPETENCIES
A clear understanding
of your audience
perceptions and the gaps
that exist between your
leadership intent and
those audience perceptions.
A brand that
communicates the
heart of your organization
and is strategically built
on research.
A roadmap of core
messages and tools to
guide what to say, the
best way to say it,
and who to say it to.
A cohesive set of
integrated elements to
equip your staff and
engage your audience.
Expert input into
identifying key roles,
planning for success,
and professional training
to maintain brand
consistency and develop
a healthy organization.

7. RESULTS
full case studies at kumveka.org
“Our refreshed look is strong, cleaner, and easier to apply in many
different settings. And the tagline Kumveka created says exactly what
we are without comprising either our academic or spiritual focus.”
– Sara Kennedy, Veritas Director of Operations and Communications
before
“We now have a cohesive set of communication tools we can actually
use. We can also speak confidently about our brand, knowing what
it represents and engages each of our varied audiences—from the
church youth pastor to the corporate leader.”
– Monnie Leigh Meads, Marketing Coordinator
“We had a difficult time helping potential donors and staff understand why
BlueSky’s work is so vital. Kumveka did an incredible job becoming part of
us, in an effort to understand who we are and what we do. We now have a
better understanding of how to communicate our work in ways that others
are able to understand and relate to. We believe the phenomenal
communication tools will equip us to tell our story.”
– Lauren Minshew, BlueSky Communications Director
Kumveka has helped us use limited resources to their greatest potential. do
just that. Essentially, Kumveka’s staff combines their passions for good,
strategic communication with our passion to carryout our mission and the
result is a stronger brand, clearer communication and more partners joining
our mission.
– Eileen O’Gorman, Communication Director, Serge
before
before
before
kumveka.org