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Praxis communications
          presents
           The golden corridor

A marketing support initiative for technical
                colleges
Scope of the campaign
   This campaign is incumbent upon all
    institutions who seek enhanced enrollment in
    their institutions. Homogenization of
    infrastructural facilities and decreasing
    differential of service quality has necessitated
    a new approach to give one’s institution a
    distinctive identity. Brand building exercise
    and impressive communication with the target
    group is all the more essential for this purpose
Objective
   The main focus will be on creating a brand that
    a person can recall when he has to make a
    choice from a group of similar options and
    naturally feels tilted towards your institution. It
    will be our effort to keep your brand
    uppermost in his mind so that he opts for your
    institution in preference to others.
Description
   This program will strive to create a distinctive
    identity for your institution and put your
    unique differentiating features in a captivating
    perspective. We will engage peoples attention
    through a series of activities where all forms of
    media and communication platforms will be
    used. Our innovative and creative approach
    will generate new opportunities for your
    institution in comparison to your competitors.
Our role
Our role is to conceptualize the program and
 develop strategies to implement it. We will
 choose the marketing mix and develop the
 right media plan to make sure optimal
 utilization of the marketing spend and
 circulation of the communication among the
 target audience. We will create engaging
 models of customer interaction which will
 facilitate personalization of relationships and
 an enduring affinity with the customers.
Advantages for your institution
   With the marketing and branding
    responsibility lying with us, you can stay
    assured of a better return on your investment.
   There will be no scattering of resources on
    disparate spend heads as there will be
    increased accountability.
   You will be in a position to appraise and
    analyze results and measure periodic
    improvements in your achievements.
Solutions to your problems
   With a proliferation of technical institutions ,
    the major challenge is to draw the attention of
    your target group and generate goodwill
    towards your institution. As competition is
    intense, it requires strategic planning to stay
    ahead of your competitors. We can take up this
    challenging assignment as we are in
    possession of research generated insights
    which could be applied to solve your problem.
Plan of Action
We will formulate an integrated plan which will
 help you enroll more students in the short run
 and will create a sustainable brand image in
 the long run. This will sought to be achieved
 through a number of platforms like media-
 traditional, outdoor and digital, events, PR
 campaigns and other interactive engagements.
Media campaigns
   The role of media in our campaign will depend
    on the nature, spread and reach of our target
    group. We will select the appropriate media so
    that we can reach our target group optimally
    utilizing our time and resources. We will
    locate our target group through a market
    research and will precision focus on that
    group.
PR exercise
As an affable image is key to the success of
 your institution, we will launch a PR campaign
 to generate goodwill and eliminate negative
 propaganda. We will undertake various
 programs that will highlight your social
 responsibilities and endear your institution to
 the community around you whose cooperation
 is vital for the success of your organization.
Tactical events
   We will organize cultural and infotainment
    events and duly publicize them so that your
    brand could be visible to a larger section of the
    population. The brand message of your
    institution will be embedded in the theme of
    the event so that it could be subtly passed into
    the subconscious of the audience.
Brand steering programs
   As brand development is a long term process
    and involves integration of consistent
    performance and conscious effort at carving a
    distinct identity, this needs a series of strategic
    plans to achieve that. By developing a
    identifiable theme and patterning all promo
    activities on that we will create a
    cohesive, professional and organized character
    of your institution and generate faith and trust
    towards your brand.
Interactive engagements
   We will organize seminars and symposiums on
    relevant topics and subjects having pertinence
    to the academic field. Other formats of
    engagement like inter college quiz
    shows, fashion shows and a host of
    competitive programs will keep your
    institution in the limelight subsequently
    sparking up interest and curiosity in your
    brand.
Publicity stunts
   We will make your presence felt at multiple
    forums by ensuring your participation in
    community events, functions and other social
    engagements. We will also see to it that
    celebrities and persons of eminence in
    different fields visit your institution
    periodically so that your institution remains in
    news and you reap its benefits.
Social media campaigns
   As more and more people are coming under
    the loop of the internet, it has become a handy
    means of reaching out at the people. Social
    networking sites like Facebook, Orkut, My
    space etc offer a good platform to interact with
    people and map their responses in real time.
    This sites are also are a good source of
    obtaining consumers insights based on which
    we can reconfigure your marketing strategy.
Online propaganda
   Apart from viral campaigns involving social
    media , email and Instant messenger
    etc, another potent tool to carry out online
    propaganda are blogs. We will launch
    blogs, feed its content and popularize it so that
    idea and information about your institution
    spread to a larger online audience. The subject
    matter will of course about the business
    proposition of your organization.
Summary
   We can deliver measurable results and create a
    shining brand image through the means we
    elaborated. We will take recourse to all innovative
    and creative means to generate a distinctive identity
    as we have promised. Tools and mechanisms will be
    varied according to the ground compulsions. All
    mediums of marketing communication as has been
    stated will be employed and new models of campaign
    will be devised in accordance with the insights
    obtained from continuous market research.
Outcome of the initiative
   The final outcome will be increased students
    enrollment, trust and faith of the public
    goodwill for your institution and a distinct
    brand image. Operational benefits include
    optimization of the marketing spend, organized
    and focused administration and a disciplined
    management of resources. Our professional
    service will ensure you get the best deal from
    your current efforts and a comparative
    advantage over your competitors.

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Golden corridor

  • 1. Praxis communications presents The golden corridor A marketing support initiative for technical colleges
  • 2. Scope of the campaign  This campaign is incumbent upon all institutions who seek enhanced enrollment in their institutions. Homogenization of infrastructural facilities and decreasing differential of service quality has necessitated a new approach to give one’s institution a distinctive identity. Brand building exercise and impressive communication with the target group is all the more essential for this purpose
  • 3. Objective  The main focus will be on creating a brand that a person can recall when he has to make a choice from a group of similar options and naturally feels tilted towards your institution. It will be our effort to keep your brand uppermost in his mind so that he opts for your institution in preference to others.
  • 4. Description  This program will strive to create a distinctive identity for your institution and put your unique differentiating features in a captivating perspective. We will engage peoples attention through a series of activities where all forms of media and communication platforms will be used. Our innovative and creative approach will generate new opportunities for your institution in comparison to your competitors.
  • 5. Our role Our role is to conceptualize the program and develop strategies to implement it. We will choose the marketing mix and develop the right media plan to make sure optimal utilization of the marketing spend and circulation of the communication among the target audience. We will create engaging models of customer interaction which will facilitate personalization of relationships and an enduring affinity with the customers.
  • 6. Advantages for your institution  With the marketing and branding responsibility lying with us, you can stay assured of a better return on your investment.  There will be no scattering of resources on disparate spend heads as there will be increased accountability.  You will be in a position to appraise and analyze results and measure periodic improvements in your achievements.
  • 7. Solutions to your problems  With a proliferation of technical institutions , the major challenge is to draw the attention of your target group and generate goodwill towards your institution. As competition is intense, it requires strategic planning to stay ahead of your competitors. We can take up this challenging assignment as we are in possession of research generated insights which could be applied to solve your problem.
  • 8. Plan of Action We will formulate an integrated plan which will help you enroll more students in the short run and will create a sustainable brand image in the long run. This will sought to be achieved through a number of platforms like media- traditional, outdoor and digital, events, PR campaigns and other interactive engagements.
  • 9. Media campaigns  The role of media in our campaign will depend on the nature, spread and reach of our target group. We will select the appropriate media so that we can reach our target group optimally utilizing our time and resources. We will locate our target group through a market research and will precision focus on that group.
  • 10. PR exercise As an affable image is key to the success of your institution, we will launch a PR campaign to generate goodwill and eliminate negative propaganda. We will undertake various programs that will highlight your social responsibilities and endear your institution to the community around you whose cooperation is vital for the success of your organization.
  • 11. Tactical events  We will organize cultural and infotainment events and duly publicize them so that your brand could be visible to a larger section of the population. The brand message of your institution will be embedded in the theme of the event so that it could be subtly passed into the subconscious of the audience.
  • 12. Brand steering programs  As brand development is a long term process and involves integration of consistent performance and conscious effort at carving a distinct identity, this needs a series of strategic plans to achieve that. By developing a identifiable theme and patterning all promo activities on that we will create a cohesive, professional and organized character of your institution and generate faith and trust towards your brand.
  • 13. Interactive engagements  We will organize seminars and symposiums on relevant topics and subjects having pertinence to the academic field. Other formats of engagement like inter college quiz shows, fashion shows and a host of competitive programs will keep your institution in the limelight subsequently sparking up interest and curiosity in your brand.
  • 14. Publicity stunts  We will make your presence felt at multiple forums by ensuring your participation in community events, functions and other social engagements. We will also see to it that celebrities and persons of eminence in different fields visit your institution periodically so that your institution remains in news and you reap its benefits.
  • 15. Social media campaigns  As more and more people are coming under the loop of the internet, it has become a handy means of reaching out at the people. Social networking sites like Facebook, Orkut, My space etc offer a good platform to interact with people and map their responses in real time. This sites are also are a good source of obtaining consumers insights based on which we can reconfigure your marketing strategy.
  • 16. Online propaganda  Apart from viral campaigns involving social media , email and Instant messenger etc, another potent tool to carry out online propaganda are blogs. We will launch blogs, feed its content and popularize it so that idea and information about your institution spread to a larger online audience. The subject matter will of course about the business proposition of your organization.
  • 17. Summary  We can deliver measurable results and create a shining brand image through the means we elaborated. We will take recourse to all innovative and creative means to generate a distinctive identity as we have promised. Tools and mechanisms will be varied according to the ground compulsions. All mediums of marketing communication as has been stated will be employed and new models of campaign will be devised in accordance with the insights obtained from continuous market research.
  • 18. Outcome of the initiative  The final outcome will be increased students enrollment, trust and faith of the public goodwill for your institution and a distinct brand image. Operational benefits include optimization of the marketing spend, organized and focused administration and a disciplined management of resources. Our professional service will ensure you get the best deal from your current efforts and a comparative advantage over your competitors.