This document discusses taking social media strategies beyond Facebook and Twitter. It outlines how social media has evolved from separate channels to integrated networks. Brands can use social networks like Facebook, Twitter, and LinkedIn for community building, advocacy, and thought leadership. The presentation emphasizes listening to social conversations, analyzing sentiment and engagement, and participating to help guide business objectives and decisions in real time. It provides examples of how to measure success and develop more advanced social media strategies.
This document provides an overview of using social networking for health education. It defines social networking as expanding relationships through electronic media. Popular social media platforms discussed include Facebook, MySpace, LinkedIn, blogs and microblogging sites. Current research shows that social networking accounts for a significant portion of internet usage. The document suggests strategies for health educators to integrate social networking, such as sharing health information and creating tailored messages to reach large audiences.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
This document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media and user-generated content. It defines key concepts of Web 2.0 like wikis, blogs and social networks. It also covers the growth of major social platforms like Facebook and YouTube and how brands can leverage these new media. Finally, it discusses best practices for online community building and social media marketing.
The document summarizes a workshop on using social media for business. It discusses what social media is, who is using it, and how businesses can use different types of social media like blogs, microblogs, forums, networks, games, media sharing, wikis, tags and aggregators to communicate, build relationships and be successful. It provides statistics on popular social media platforms and tools and case studies of how companies like Best Western Hotels and Kenneth Cole have used blogging and social media for marketing.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
In our October Innovations report, we went through the marketing loop and identified our favorite examples from the month along the customer journey.
As expected, we saw a surge in all things mobile. Research from Gartner provided significant projections for the next two years in the growth of smartphone & tablet activity, and brands have jumped onboard, targeting consumers through in-app mobile ads and in-store consideration tactics. In our report, we highlighted the Honda campaign in Zynga’s Scramble With Friends mobile game, Target’s use of QR codes for secretive holiday toy shopping and Kraft’s experimentations with NFC in groceries across the Bay Area.
Also to note, we saw both DisneyStore.com and Rent the Runway refresh their ecommerce sites, just in time for holiday season, and Red Bull make a splash across the globe with one of the biggest brand moments of the year — Stratos.
Check back on our blog soon, as we’ll be recapping this year’s Black Friday and Cyber Monday research & news in our next report!
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
This document provides an overview of using social networking for health education. It defines social networking as expanding relationships through electronic media. Popular social media platforms discussed include Facebook, MySpace, LinkedIn, blogs and microblogging sites. Current research shows that social networking accounts for a significant portion of internet usage. The document suggests strategies for health educators to integrate social networking, such as sharing health information and creating tailored messages to reach large audiences.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
This document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media and user-generated content. It defines key concepts of Web 2.0 like wikis, blogs and social networks. It also covers the growth of major social platforms like Facebook and YouTube and how brands can leverage these new media. Finally, it discusses best practices for online community building and social media marketing.
The document summarizes a workshop on using social media for business. It discusses what social media is, who is using it, and how businesses can use different types of social media like blogs, microblogs, forums, networks, games, media sharing, wikis, tags and aggregators to communicate, build relationships and be successful. It provides statistics on popular social media platforms and tools and case studies of how companies like Best Western Hotels and Kenneth Cole have used blogging and social media for marketing.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
In our October Innovations report, we went through the marketing loop and identified our favorite examples from the month along the customer journey.
As expected, we saw a surge in all things mobile. Research from Gartner provided significant projections for the next two years in the growth of smartphone & tablet activity, and brands have jumped onboard, targeting consumers through in-app mobile ads and in-store consideration tactics. In our report, we highlighted the Honda campaign in Zynga’s Scramble With Friends mobile game, Target’s use of QR codes for secretive holiday toy shopping and Kraft’s experimentations with NFC in groceries across the Bay Area.
Also to note, we saw both DisneyStore.com and Rent the Runway refresh their ecommerce sites, just in time for holiday season, and Red Bull make a splash across the globe with one of the biggest brand moments of the year — Stratos.
Check back on our blog soon, as we’ll be recapping this year’s Black Friday and Cyber Monday research & news in our next report!
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
The document outlines the agenda for a 3-day social media and PR training program. Day 3 focuses on key trends in social media, including the rise of mobile access and media fragmentation, and how this has empowered users and changed the communication model from a monologue to a dialogue. It also discusses why social media can't be ignored, as conversations will happen regardless and organizations need to participate to understand what is being said about them.
Capital University is launching a social media campaign to connect with accepted students and encourage enrollment. They will use Facebook to introduce admitted students to their admissions counselors, invite students to join a "College Choice Day" event, and drive traffic to a microsite promoting why students should commit to Capital. The strategy aims to expand Capital's audience and recruit 600 students through personalized outreach on social media.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
This document discusses how social media can benefit public health agencies (PHAs) and AIDS service organizations (ASOs). It defines social media and examines its global reach. It outlines the main benefits of social media for PHAs and ASOs, including driving awareness, fundraising, creating online communities, and sharing timely information. The document also discusses different types of social media tools for content creation, content sharing, and networking. It provides examples of how to measure social media return on investment.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Medical Center Employee Relations AssociationLee Aase
This document summarizes Lee Aase's presentation on Mayo Clinic's experience with social media. [1] Mayo Clinic initially created podcasts and videos on sites like YouTube and saw rapid growth in viewership. [2] They later launched internal blogs and an external patient sharing site to gather stories and connect the Mayo community. [3] With minimal costs for tools like blogs, YouTube, and Twitter, Mayo Clinic was able to engage online audiences at a low cost while providing value to patients, clinicians, and the general public.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0Jose Luis Lopez Mota
Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012
Section II. The Web 2.0 and the Impact to the World
http://www.ncontacto.com/el-negocio-es-social.html
This document provides an overview of Session III of a course on Beginning Social Media. It discusses developing a social media strategy and final project options. It also outlines an assignment where students post a social media article and comment on classmates' posts. Various social media platforms like Twitter, Pinterest, Google+, YouTube, and LinkedIn are then discussed in terms of their functionality and how to use them effectively.
This document discusses the rise of social media and open platforms. It outlines how major tech companies like Google, Facebook, and Twitter have adopted open platforms to share content and connect users. It also describes how mini/simple social networks like Twitter gained popularity by enabling real-time conversations. Mobile social media is highlighted as an emerging trend, with the potential for location-based services.
Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.
The questions I have to answer here are:
1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?
These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....
Effective Usage of Social Media in Dark Skies Awarenessdarkskyamee
Effective usage of social media for dark skies awareness. Goals are awareness, understanding, participation, sharing, and action. Posts on social media should be consistent but not spam users. Interact with users by responding promptly and connecting with similar groups. Analyze results using tools like Facebook Insights and websites like TweetStats to track growth in followers. Social media can increase reach of dark skies messaging to hundreds of thousands of people.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
The document outlines the agenda for a 3-day social media and PR training program. Day 3 focuses on key trends in social media, including the rise of mobile access and media fragmentation, and how this has empowered users and changed the communication model from a monologue to a dialogue. It also discusses why social media can't be ignored, as conversations will happen regardless and organizations need to participate to understand what is being said about them.
Capital University is launching a social media campaign to connect with accepted students and encourage enrollment. They will use Facebook to introduce admitted students to their admissions counselors, invite students to join a "College Choice Day" event, and drive traffic to a microsite promoting why students should commit to Capital. The strategy aims to expand Capital's audience and recruit 600 students through personalized outreach on social media.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
This document discusses how social media can benefit public health agencies (PHAs) and AIDS service organizations (ASOs). It defines social media and examines its global reach. It outlines the main benefits of social media for PHAs and ASOs, including driving awareness, fundraising, creating online communities, and sharing timely information. The document also discusses different types of social media tools for content creation, content sharing, and networking. It provides examples of how to measure social media return on investment.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Medical Center Employee Relations AssociationLee Aase
This document summarizes Lee Aase's presentation on Mayo Clinic's experience with social media. [1] Mayo Clinic initially created podcasts and videos on sites like YouTube and saw rapid growth in viewership. [2] They later launched internal blogs and an external patient sharing site to gather stories and connect the Mayo community. [3] With minimal costs for tools like blogs, YouTube, and Twitter, Mayo Clinic was able to engage online audiences at a low cost while providing value to patients, clinicians, and the general public.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0Jose Luis Lopez Mota
Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012
Section II. The Web 2.0 and the Impact to the World
http://www.ncontacto.com/el-negocio-es-social.html
This document provides an overview of Session III of a course on Beginning Social Media. It discusses developing a social media strategy and final project options. It also outlines an assignment where students post a social media article and comment on classmates' posts. Various social media platforms like Twitter, Pinterest, Google+, YouTube, and LinkedIn are then discussed in terms of their functionality and how to use them effectively.
This document discusses the rise of social media and open platforms. It outlines how major tech companies like Google, Facebook, and Twitter have adopted open platforms to share content and connect users. It also describes how mini/simple social networks like Twitter gained popularity by enabling real-time conversations. Mobile social media is highlighted as an emerging trend, with the potential for location-based services.
Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.
The questions I have to answer here are:
1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?
These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....
Effective Usage of Social Media in Dark Skies Awarenessdarkskyamee
Effective usage of social media for dark skies awareness. Goals are awareness, understanding, participation, sharing, and action. Posts on social media should be consistent but not spam users. Interact with users by responding promptly and connecting with similar groups. Analyze results using tools like Facebook Insights and websites like TweetStats to track growth in followers. Social media can increase reach of dark skies messaging to hundreds of thousands of people.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
The document provides an overview of social media and social media marketing. It defines key terms like social media, social networking, social web and web 2.0. It discusses the major platforms like Facebook, Twitter, LinkedIn and YouTube. It outlines why businesses should engage in social media marketing, how to approach it by listening and engaging authentically. Finally, it briefly discusses measuring return on investment from social media activities.
This document discusses the risks and opportunities of using social media for government organizations and local libraries. It provides a brief history of social media, ideas for how social media can enhance constituent services and engagement for governments. The document also discusses how social media has changed industries and discusses both risks and appropriate uses of social media for organizations. It provides tips on having social media policies and guidelines for employees as well as resources for further information.
This document discusses using social media and online tools to market energy efficiency programs. It provides an overview of the Energy Center of Wisconsin's (ECW) use of webinars, websites, email marketing and social media like Twitter and Facebook to educate customers. ECW has found success using these channels to reach broad audiences about topics like plug loads and building energy modeling. The document also covers best practices utilities can use for social media, including setting goals and measuring success, being transparent, and designating support teams.
Social media sites allow for two-way conversations and sharing of media between users, and have grown exponentially since 2002 with the introduction of sites like Friendster, LinkedIn, MySpace, Facebook, YouTube, and Twitter. To be successful on social media, brands should be authentic, consistent, listen and respond to consumers, add value to conversations, share stories and pictures, and be patient as relationships are built over time. Social media influences consumer purchasing decisions and is a fast-growing category, so brands must understand how to effectively engage and have conversations on these new channels.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
This document is a teacher in-service presentation about managing social media in the classroom. It defines social media as content created by people using accessible publishing technologies, transforming one-way communication into dialogue. It discusses major social media platforms like Twitter, Facebook, YouTube and how they democratize information by allowing people to publish content. It also covers how students use social media tools like blogs, forums, gaming, photos and video sharing. The presentation aims to educate teachers on engaging with students' social media use for educational purposes.
I was invited by Greg Valou (Communications, Metro Vancouver) to speak to their social media group about what elements should they consider when designing a social media strategy and why they should do it.
I particularly emphasized the following elements:
(a) Going multi-platform
(b) Choosing a particular pilot project and go with it
(c) Use it as a form of citizen engagement
(d) Make use of all the tools they have in-house.
NRB Convention 2010 in Nashville - Social Media workshop discussing Facebook, Twitter, YouTube and other social media with tips and best practices for ministries and non-profits
What’s New in Social Media:The Latest Trends and Opportunities for BusinessJa...Mark Grindeland
This document summarizes the key trends and opportunities in social media presented by ShesConnected Multimedia. It outlines the growth of major social media platforms like Facebook, Twitter, YouTube and blogs. It provides case studies of how brands like Starbucks, Burberry and Cadbury are generating ROI through social media. It also discusses tools and tactics for social listening, engagement, community building and measurement. Finally, it presents ShesConnected Multimedia as a company focused on social media and community management that can help brands build and grow their online communities.
Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
This document provides an overview of social media strategies for Lisa Pearl Photography and The Girl with The Curl. It discusses developing social media objectives and content, choosing appropriate channels, and measuring effectiveness. Key points include brainstorming kick-ass content aligned with objectives, creating a unique brand voice, and mastering relevant technologies like Facebook, Twitter, and LinkedIn to engage audiences and build communities. Measurement of efforts and continual learning are emphasized to refine social media strategies over time.
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...AlexanderRichford
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation Functions to Prevent Interaction with Malicious QR Codes.
Aim of the Study: The goal of this research was to develop a robust hybrid approach for identifying malicious and insecure URLs derived from QR codes, ensuring safe interactions.
This is achieved through:
Machine Learning Model: Predicts the likelihood of a URL being malicious.
Security Validation Functions: Ensures the derived URL has a valid certificate and proper URL format.
This innovative blend of technology aims to enhance cybersecurity measures and protect users from potential threats hidden within QR codes 🖥 🔒
This study was my first introduction to using ML which has shown me the immense potential of ML in creating more secure digital environments!
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
"What does it really mean for your system to be available, or how to define w...
Nama deck 8 21-12-ye-3
1. Beyond Facebook & Twitter
Taking your social media program to the next level
NAMA BOOT CAMP | AUGUST 2012
Rick Thaemert & Bill Ye
Social Media - Beyond Facebook and Twitter AUGUST 2012
6. Our Approach
OWNED MEDIA
• Website
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• Events
MEDIA • Collateral
• Sales tools
EARNED
EARNED MEDIA MEDIA
• Advocacy PAID
MEDIA
• Publicity PAID MEDIA
• Social media
• Print
• Scientific publications
• Broadcast
• Executive visibility
• Online
• SEM
Social Media - Beyond Facebook and Twitter AUGUST 2012
7. The Evolution of
Social Media
Social Media - Beyond Facebook and Twitter AUGUST 2012
8. Social Evolution
• From distinct channels
• To networks
• To total integrated engagement
Social Media - Beyond Facebook and Twitter AUGUST 2012
9. The Social
Network
Social Media - Beyond Facebook and Twitter AUGUST 2012
10. Age Of Conversation
We’re living in the age of the
conversation, where more and more
people have…
Social Media - Beyond Facebook and Twitter AUGUST 2012
11. Creating…
Social Media - Beyond Facebook and Twitter AUGUST 2012
12. Sharing…
Social Media - Beyond Facebook and Twitter AUGUST 2012
13. 24/7…
Social Media - Beyond Facebook and Twitter AUGUST 2012
14. At Warp Speed…
Social Media - Beyond Facebook and Twitter AUGUST 2012
15. Resulting In Data Explosion
In 2011 more data was
created than in all
previous years of human
history combined.
Source: IBM Global Chief Marketing Officer Study
Social Media - Beyond Facebook and Twitter AUGUST 2012
17. Facebook
Social Networks allow users and organizations to
strategically engage in a variety of ways:
• Community
• Advocacy
• As Individuals – Influencers, Thought Leaders
Social Media - Beyond Facebook and Twitter AUGUST 2012
18. Twitter
Social Media - Beyond Facebook and Twitter AUGUST 2012
19. LinkedIn
• Recruitment
• Thought Leadership
• Interaction through status updates
• Join Groups – originate and engage in discussions –
exhibit your opinion, exhibit your brand
Social Media - Beyond Facebook and Twitter AUGUST 2012
21. Benefits Of
Social
Business
Social Media - Beyond Facebook and Twitter AUGUST 2012
22. Intel
Arctic Apples SOCIAL MEDIA Snapshot
GM Potato SOCIAL MEDIA Snapshot
July 31, 2012 – August 13, 2012
July 31, 2012 – August 13, 2012
COVERAGE SOURCES KEY INSIGHTS/DIALOGUE TOPIC CLOUD
•• There were917 posts about Arctic Apples over modified potatoes
There were 1,527 posts about genetically the past two weeks.
• Facebook drove the vast majority of conversation with 86.3% of
691 during the followed by Twitter with 9.9% of coverage.
past two weeks.
800
900 791 coverage,
Twitter drove the majority around conversation with 45% of
700
•• The significant conversation of the the Arctic Apple can be
800 coverage, followed by Facebook with 24.5%.
attributed in large part to increased consumer involvement with
600
700 374 • There was a significant increase in the conversation relating
NGOs during the USDA public comment period.
500
600
400
o acrylamide, including: Label It” on August 2 sparked
to A Facebook post by “Just
500
300 214 o Over 60 retweets of a across social media regarding the Arctic
increased conversation post from @antimcdonalds stating
200 125 that McDonalds‟ food period andacrylamide, causing
Apples public comment contains received over 1,700 shares,
400 75 270 likes and 53 comments (see following slide).
100 24 21 deadly problems in pregnant women. Food and Water
300
0
o A Facebook meme (see following slide) by
An article aboutSnow White‟s Queen holding an apple with the
o Watch displayed potato chips and acrylamide by
200 91 Mercola.com, “Are You the meme has been shared 562 times
title, “Trust Me, It‟s Safe”; Eating This All Time Favorite
100 14 13 8 „Cancer-in-a-Can‟ Snack?”, which generated
and has received more than 30 comments to date.
0 o conversation across of the Facebook meme by the article
Continued circulation social media platforms; Occupy
Monsanto
was viewed 436, 152 times, shared over 60 times and
tweeteda green apple carved into the shape of a skeleton with
showing over 561 times.
the title, “I‟m no ordinary apple”; the meme has now been
• Articles from Grist.org and has received in excess of 1,000
shared 2,991 times
and the BBC continued the social
media chatter around GMO potato field trials in Ireland.
comments.
•• Based on keywords, including “avoid” and “unnatural,” appear
Negative negative social media commentary around GM
foods, “bad” appears as a keyword termtone of overall chatter.
prominently in the topic cloud, reflecting the within this report‟s
topic cloud
POSTING TRENDS TWEET SENTIMENT TOP INFLUENCERS
Klout
NEUTRAL
NEGATIVE
NEUTRAL
NEGATIVE
• Conversation peaked on August 2 and
The largest spike in conversation occurred on
July 31th with 310 posts and can be attributed
August 8 related to two separate
Facebook poststhe GMO potato It”, both
to chatter about by “Just Label field trials
in Ireland.
with a call to action for consumers to NEUTRAL
NEGATIVE
• Conversation on GM potatoes increased on
submit comments to the USDA opposing
August 8 due to articles by Egypt
the deregulation of Arctic Apples.
Independent and The Diet Solution, which
• The peak on August 10 reflected the
reported study findings of intestinal changes
Social Media - Beyond Facebook and Twitter AUGUST 2012
Facebook meme “Trust Me, It‟s Safe” by
in rats caused by eating genetically
Food and Water Watch.
modified potatoes.
23. Just Say “Know” to Genetically Engineered
Apples (Facebook)
Social Media - Beyond Facebook and Twitter AUGUST 2012
24. “Trust Me, It‟s Safe” (Facebook)
Social Media - Beyond Facebook and Twitter AUGUST 2012
26. Advocacy
U.S. Farmers & Ranchers Alliance
Center for Food Integrity
Social Media - Beyond Facebook and Twitter AUGUST 2012
27. Brand Building
Social Media - Beyond Facebook and Twitter AUGUST 2012
28. Keys To
Success
Social Media - Beyond Facebook and Twitter AUGUST 2012
29. Keys To Success
Define business objectives and metrics
Listen, analyze, engage
Make content compelling and “fluid”
Revisit business objectives and metrics
Social Media - Beyond Facebook and Twitter AUGUST 2012
32. Where Next
Social Media - Beyond Facebook and Twitter AUGUST 2012
33. Nowcasting
Social Media - Beyond Facebook and Twitter AUGUST 2012
34. Nowcasting
Social Media - Beyond Facebook and Twitter AUGUST 2012
35. Summary
• Social Media strategy has evolved from separate
channels, varied tactics to an integrated approach
• There is a vast amount of data available and it’s only
growing.
• Let your business objectives be your guide but define
metrics to keep your tactics in check
• Combined with qualitative research, your engagement
strategy can affect conversations in real time and allow
you to adjust your business decisions
Social Media - Beyond Facebook and Twitter AUGUST 2012
The evolution of the social network – Social Media is the long standing term referring to social media, the terms, the practice, the channels.Social Business speaks to a business that is socially aware and engaged and is working towards a specific social outcome – a cause. - Nobel Peace Prize laureate Prof. Muhammad Yunus' definition, a social business is a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today. It is distinct from a non-profit because the business should seek to generate a modest profit but this will be used to expand the company’s reach, improve the product or service or in other ways to subsidise the social mission.Social Enterprise
Channels – facebook, twitter, youtube, linkedin – all separate – not tied together – so the confusion was how much do I manage? How do I use this data? Individuals sharing content and commenting – and even earlier it was simple file sharing – peer to peer ala NapsterTo networks – focus on groups, communities – that promote ideation, cross pollination of ideas – a different type of reach, an exponential amount of frequency.It’s no longer just an external conversation – it can be external, internal or a blend. It is commercial activity by socially engaged. Being socially engaged helps an organization be more nimble and transparent- integrated is not just about different disciplines in communication, but integrating business development, profit and philanthropy: adding a social conscience – ala profits with a purpose.This slide is about how SM marketing / comm went from being focused onto the Channels – e.g. “we have to get on facebook… we have to start people
Pinterest (following 106 / followed by 104)Twitter (following - 213/ followed by 193)Facebook (743 friends)Linkedin (500+ connections – linking potentially to 6M professionals.)
In one day on the Internet:Enough information is consumed to fill 168 million DVDs294 billion emails are sent2 million blog posts are written (enough posts to fill TIME magazine for 770 million years)172 million people visit Facebook40 million visit Twitter22 million visit LinkedIn20 million visit Google+17 million visit Pinterest4.7 billion minutes are spent on Facebook532 million statuses are updated250 million photos are uploaded22 million hours of tv and movies are watched on Netflix864,000 hours of video are uploaded to YouTubeMore than 35 million apps are downloadedMore iPhones are sold than people are bornVia the Social Skinny, Social Media Consultant Cara Pring
What this slide is telling us: By 2020, of the 168 hours we have in a week – and let’s assume you are one of the 5 people on earth lucky enough to get eight hours of sleep per night – we’re looking at 114 waking hours per week. Of those 114 waking hours 90 of those hours will be spent consuming media. Which means 80% of our waking life is projected to be spent consuming media. __________________________168 hours in a week 52 hours of sleep per week 114 waking hours per week / 90 of those hours projected to be spent consuming media (80% of our waking life projected to be spent consuming media)
INTERNET THAT IS 100 TIMES FASTERHAVE TO PRE-REGISTERPEOPLE ARE COMPETING FOR IT – E.G., “GOOGLE KANSAS” SNIPPET Instagram announced it had hit 30M users, within 10 days hit 40M users http://thenextweb.com/mobile/2012/04/13/instagram-may-have-hit-40-million-total-users-thats-10-million-new-signups-in-10-days/Google Inc. revealed Thursday what it will charge for its long-awaited, ultra-fast Internet service in Kansas City: $70 per month.The service is intended as a showcase for what's technically possible and as a testbed for the development of new ways to use the Internet. Bypassing the local cable and phone companies, Google has spent months and an unknown amount of money pulling its own optical fiber through the two-state Kansas City region.After vetting many contenders, Google announced last year that the Kansas City metro area would be the first to get its "Fiber for Communities" broadband service.Some cities had used gimmicks to get the company's attention. Topeka informally renamed itself "Google, Kansas." A group in Baltimore launched a website that used Google's mapping service to plot the location of more than 1,000 residents and give their reasons for wanting the service. Hundreds of groups on Facebook implored Google to come to their cities.The $70 monthly fee will pay for "gigabit" Internet service, about 100 times faster than a basic cable modem. For another $50 per month, Google will provide cable-TV-like service over the fiber, too, and a tablet computer.Kevin Lo, general manager of Google Access, said in a blog post that Google will also offer a slower Internet option, at a DSL-like 5 megabits per second, with no monthly fee to households that pay a $300 installation fee.Google said it will only start hooking up households in neighborhoods where a sufficient number of people want service. Kansas City residents have six weeks to pre-register for service, after which Google will decide which areas have enough interest.The $70 fee is more than what cable or phone companies charge for basic Internet service, but the service is also much faster. "Gigabit" speeds, or 1,000 megabits per second, are generally unavailable from other companies. One exception is the city-owned electric utility in Chattanooga, Tenn., which has pulled its own fiber and sells gigabit service for $350 per month.There are few ways for consumers to take advantage of gigabit speeds. For everyday activities such as Web surfing, email and video-watching, there will likely be no substantial difference. The higher speeds will help with video sharing and online backups.Google is hoping that the network could help the development of other advanced applications that can take advantage of the high speeds. It's also hoping to spur phone and cable companies into upgrading their own networks."Access speeds have simply not kept pace with the phenomenal increases in computing power and storage capacity that's spurred innovation over the last decade," Milo Medin, Google's vice president of Access Services, said in a blog post.However, it's expensive to pull optical fiber compared with using existing phone and cable lines to provide Internet service. Verizon Communications Inc. is the only major U.S. telecommunications company to have connected homes directly to fiber. Wall Street analysts say that project, which has cost $23 billion, is not paying off.Verizon has stopped adding new communities to its network, dubbed FiOS. It charges $70 per month for download speeds of 15 megabits per second, less than 2 percent the speed of Google's gigabit.Read more: http://www.foxnews.com/tech/2012/07/26/google-set-to-announce-ultra-high-speed-internet-service/#ixzz21lETeQ9u
Talking points: This data is not only tremendous in volume, what is even more compelling is the insights we are now provided from the technological and social channels we have. This data is HIGHLY QUALITATIVE. It is not just about metrics and analytics – it’s about sentiment – peoples’ preferences and how they’re living their lives. - We’re talking about what we “like,” we’re telling you what we’re thinking and feeling (in a 140 characters or less – so we’re being pretty direct!), what we’re ranking and listing, we’re telling you what we’re pinning and where we’re checking in. In a nutshell this is not the data of our forefathers and it can’t be treated as such. (We can ties this point back in when we get to data mining). BIG DATA - big data is a collection of data sets so large and complex that it becomes awkward to work with using on-hand database management tools.Volume, Velocity, Variety, and VeracityVolume (lots!), Velocity (It’s fast and it’s constant), Variety (data is all types, comes in all shapes – text, media, log files, etc.), and Veracity (how do you know if data is true?)
These include but are by no means limited toCommunityAdvocacyThought Leadership / InfluencerCommunityAgriculture - 26K likes - overall platform for industry community – discussions.You can often see a page or group's alignment by looking at their "Likes" - e.g. Beef, FFA, American Farm Bureau - and Human WatchUSDA – governing community – stay on top of what USDA is messaging.Advocacyover 17K likes - privately run page - SO - these are potential influencers - sharing stories, newsy conten (articles, videos, etc.)Thought Leadership / InfluencerGilmer Dairy has a smaller, but influential following on Facebook, Twitter and Youtube. It’s an individual’s platform for self-promoting their family dairy business, but also for promoting key topics, articles and other influencers that he aligns himself with.
Twitter feed – example of outreach and sharing both website links as well as associated link / articles. Twit Pic image as example of fast dissemination of media – opportunity to validate, humanize and “make real” the topics and events being tweeted.
These screens are examples of the data that is publicly available about groups on linkedin.com
Notes about Issues ManagementClient (lobbyist for smithfield) needed to build advocates (because they needed an issues image-make-over)How to influence the conversation without the message coming directly from a specific brand…Goal was to gain support – via advocates (external messaging) of farming practices, technologies and standards to counter opposition
Brand Building- AND COMMERCE – has coupons
Listen – Analyze – Engage – All of these actions inform how then next step in the cycle should be approached – and cycle continuesEngagement involves establishing a presence in different channels (optimal channels – Brand), Distributing content – e.g. POST, and Curating Dialoge – discuss, comment- Foster/engage
Sample Facebook Insights Screen
ForecastingNowcastingPredictive discipline and technologyMention BIG DATA! And Use Baseball analogyBaseball stats are predictive and inform what lineup is best to be using for a season, a series, a game
3-D behaviorDissemination – Volume of posts / mentions / topicsDuration – timeline – how long are these topics going to hot – relevant?Diffusion – how well are they spread throughout the social-sphere? – and now we can engage to influence the diffusion – affect the dissemination (volume) OVER time.