This document summarizes Lee Aase's presentation on Mayo Clinic's experience with social media. [1] Mayo Clinic initially created podcasts and videos on sites like YouTube and saw rapid growth in viewership. [2] They later launched internal blogs and an external patient sharing site to gather stories and connect the Mayo community. [3] With minimal costs for tools like blogs, YouTube, and Twitter, Mayo Clinic was able to engage online audiences at a low cost while providing value to patients, clinicians, and the general public.
My presentation to FUEL, a subsidiary of the Rochester, MN Chamber of Commerce for young professionals, on using social media to advance your career and grow your business.
My presentation to FUEL, a subsidiary of the Rochester, MN Chamber of Commerce for young professionals, on using social media to advance your career and grow your business.
I was asked by a colleague to do a Web conference for some of his national peers in the air medical transport industry, to help people understand some ways social media can be used in this environment. These are my slides for the Webinar.
Social Media 101: A Taste of the Tools that are Changing the WorldLee Aase
My presentation to the Thursday Noon Rochester MN Rotary Club as an introduction to social media, with examples of what I'm doing personally and how we are using social media at Mayo Clinic.
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
Social media planning for health information organizations. Presented as a workshop at the CADTH Symposium 2012 in Ottawa, Canada presented by the Canadian Agency for Drugs and Technology in Health - http://cadth.ca/ Includes discussion of strategy, risks and policy.
Slides for a talk on "Open Practices for Researchers" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the Research and Innovation Conference on 20 June 2014.
See http://ukwebfocus.wordpress.com/events/open-practices-for-researchers/
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
This presentation is the full version of one I'm delivering several times in September 2009, and is posted here for reference. It's updated with some of our latest Mayo Clinic social media activities.
The slides for my free webcast on Mayo Clinic's experience in social media, presented August 4, 2009 in cooperation with Ragan Communications. For more details go to http://social-media-university-global.org/2009/08/mayo-clinic-social-media-webcast/ or follow the #mayoragan tag on Twitter.
I was asked by a colleague to do a Web conference for some of his national peers in the air medical transport industry, to help people understand some ways social media can be used in this environment. These are my slides for the Webinar.
Social Media 101: A Taste of the Tools that are Changing the WorldLee Aase
My presentation to the Thursday Noon Rochester MN Rotary Club as an introduction to social media, with examples of what I'm doing personally and how we are using social media at Mayo Clinic.
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
Social media planning for health information organizations. Presented as a workshop at the CADTH Symposium 2012 in Ottawa, Canada presented by the Canadian Agency for Drugs and Technology in Health - http://cadth.ca/ Includes discussion of strategy, risks and policy.
Slides for a talk on "Open Practices for Researchers" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the Research and Innovation Conference on 20 June 2014.
See http://ukwebfocus.wordpress.com/events/open-practices-for-researchers/
Move the Needle: How to activate your supportersJD Lasica
A presentation on how to mobilize your cause, whether you work at a nonprofit, business or social change organization. Included: a look at successful advocacy campaigns; a 12-step guide to mobilizing support, and a look at some useful tools.
This presentation is the full version of one I'm delivering several times in September 2009, and is posted here for reference. It's updated with some of our latest Mayo Clinic social media activities.
The slides for my free webcast on Mayo Clinic's experience in social media, presented August 4, 2009 in cooperation with Ragan Communications. For more details go to http://social-media-university-global.org/2009/08/mayo-clinic-social-media-webcast/ or follow the #mayoragan tag on Twitter.
Putting Social Media to Good Use in Government CommunicationsLee Aase
My presentation to the Minnesota Association of Government Communicators on applications of social media in government, delivered in St. Paul, Minnesota on November 19, 2009.
Integrating Social Media and Mass Media for Maximum PR and Marketing ResultsLee Aase
June 16, 2009 presentation to Healthcare New Media Marketing Conference in Phoenix. For more information, go to http://social-media-university-global.org/
An abbreviated version of my customary presentation on social media at Mayo Clinic, for sharing primarily with internal audiences. Stored here as a back-up.
This is my presentation to the Association of Organ Procurement Organizations in St. Louis on June 18, 2009. For more information, go to http://social-media-university-global.org/ and search for "transplant"
Lee Aase June 2010 Social Media PresentationLee Aase
This is the presentation I've been giving for several health care-related groups during June. Due to different lengths of presentations, not all groups see all slides, but this is the overall deck.
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
My presentation to the Healthcare Public Relations and Marketing Society of Greater New York on May 18, 2010, at an event hosted by the New York Times.
Practical Application of Social Media in Business and ProfessionsLee Aase
My presentation Monday night for the Winona State University chapter of the Public Relations Student Society of America, built upon my 35 Social Media Theses but with some particular student applications.
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Medical Center Employee Relations Association
1. Social Media in Health Care:
A Mayo Clinic Case Study
Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
July 24, 2009
2. Agenda
• The MacGyver Mindset
• Health Care Social Media Penetration
• Mayo Clinic’s Experience
• A Particular Case Study
2
3. About Lee Aase - @LeeAase
• B.S. Political Science
• 14 years in politics and government at
local, state, national levels
• Mayo Clinic since April 2000
• Media relations consultant
• Manager since 2004
• Media Relations/Research Comm
• Syndication and Social Media
3
4. The power of Facebook...
• Evelyn’s existence
• Videos from Grand Rapids
4
5. Disclaimers
• These results not typical
• Use as directed
• Read and follow label directions
• Side effects may include vertigo, watery
eyes, crackberry thumb and iPhone
application addiction
• Social media tools are an essential part of a
balanced communications diet
• If insufficient media coverage persists,
consult your communications doctor
• Your mileage may vary
5
11. Intro to Blogs
• Just an easy-to-publish Web site that
allows comments
• Blogs in Plain English - Lee LeFever
11
12. RSS = Really Simple Syndication
• Lets you easily track dozens of blogs
or other Web sites without surfing
• Truly opt-in “email”
• RSS “baked in” to IE 7, Safari
• Google Reader a free Web option
12
13. Podcasts
• TiVo for Audio (and now video)
• Don’t need an iPod to use
• Series of segments to which you can
subscribe via RSS
• iTunes free for PC or Mac
• Create your own FREE podcast
(listed in iTunes) through SMUG
13
15. Wikis
• Collaborative editing tools
• Wikipedia the most famous
• 2.9 million articles in English
• Definitive stories quickly on
• 35W Bridge Collapse
• Virginia Tech shooting
15
17. YouTube
• World’s second largest search
engine
• Google bought for $1.65 Billion
• “The world has voted, and we want
to watch videos on YouTube.” - Andy
Sernovitz, Blog Council
17
19. Other Important Platforms
• Slideshare.net: YouTube for
PowerPoint and Keynote
• uStream.tv: Your own global
television channel
• Skype: Audio and Videoconferencing
• Mix and Match
19
23. Twitter Case Study #2: “Tweetup”
in Baltimore
Me: Are you based in Baltimore?
Me: I’m going to be there Tuesday for this conference.
(asae.center.or/hcc) on a panel RU available late pm?
Me: I’m flying out Tues at 6:45 p.m. Any avail in the later
afternoon? I think my panel is done about 2:30
23
31. Sources of Information Influencing
Preference for Mayo Clinic
Word of mouth 84
Stories in the media 57
MD recommendation 44
Advertising 27
2006 Study
Internet/Websites 26
Personal experience 24
Mailings to home 18
0 20 40 60 80 100
31
33. Mayo Clinic Social Media Progression
• Reach people directly
• Started with Medical Edge
• Produce economically to fit medium
• Provide platforms for sharing
• Create outposts on popular sites
• Energize word of mouth
• Leverage social media with mass media
and vice versa
• Sharing Mayo Clinic
33
34. First Foray in New Media
• Existing Medical Edge radio mp3s
• Launched Sept. ‘05; Downloads up
8,217 percent Oct. vs. Aug.
40. Total Cost for Mayo Clinic
Facebook, YouTube and Twitter
$0.00
40
41. Key Tool: Flip Video Camera*
• Affordable for all campuses (and you)
• Recording interviews (with tripod)
improves existing processes
• Authenticity without writer’s cramp
• Provides potential blog resources
• Audio of full interview
• Video excerpts
• Limited group of video editors to
ease adoption, ensure quality
41
42. Cost for a Standard Definition Flip
Video Camera
$150.00
HD available for an additional $80
42
46. Next Step: Launched 1/22/2009
Sharing Mayo Clinic
• Gathering global Mayo community
• Patients telling their stories
• Employee bloggers recruited from
throughout organization
• Video profiles of patients/staff
• Hub to integrate Mayo social media
• Interactive companion to print edition
• sharing.mayoclinic.org
46
49. Complying with HIPAA
• Comments moderated to prevent privacy
breaches
• Patients can divulge own info in
comments
• When comments aren’t from patient,
de-identify
• Get HIPAA releases for special
comments or video we shoot and upload
49
50. Benefits of Comment Threads
• Patient stories most popular on .org
• Outlet for grateful patients who want
to tell their stories
• Prompts patients to think about
sharing stories
• Alerts us to great stories we may
want to feature in publications,
Medical Edge, media pitches
50
51. Where Sharing Mayo Clinic Fits
• News Blog - Breaking research news;
“Hard” news - Like U.S News, Time
• Podcast Blog - Evergreen “news you
can use” - Like Prevention
• Sharing Mayo Clinic - Features;
behind the scenes at Mayo Clinic,
and stories from patients in their own
words - Like People
51
52. Other Blogs...
• Health Policy Center Blog
• Physician Update Blog - For referring
MDs but not limited to them
• Diversity in Education Blog
• Advancing the Science - Medical
science blog - our medical version of
Scientific American
52
54. Old-Style Online Newsroom vs.
MacGyver Online Newsroom
• Web 1.0 Online Newsroom
• Typically purchased from a Vendor
• Costly - up to $10,000 + monthly fee
• Password-Protected Access
• “MacGyver” Online Newsroom
• DIY
• $45/year or $0.12/day
• Open to customers/patients/links
54
55. Two Case Studies of Mainstream
Media Facilitated by Social Media
• Wall Street Journal Health Blog
• Pitched via Facebook
• Previewed on News Blog
• Embedded from YouTube
• CBS Radio Network
• Flip audio downloaded from news
blog made national network air
55
58. Answering Objections
• “But what about the cost in staff time
to maintain all of these social media
platforms? They’re not really free!”
• Let’s go in the “way back” machine to
• 1969: AT&T free phone service
• 1989: Pitney Bowes free fax
machines and supplies
• YouTube, Facebook and Twitter really
are free in 2009
58
59. Stephen Covey’s “8th Habit”
Going beyond effectiveness to greatness
“Find your voice and inspire
others to find theirs”
59
60. “8th Habit” Opportunity
I can go to any group, and I do it all the time, all over the world, and I
ask a simple question: “How many honestly believe that the vast
majority of the workforce in your organizations possess more talent,
more intelligence, more capability, more creativity, more resourcefulness
than their present jobs require or even allow them to use?” Literally,
almost everyone raises their hands…. Think of the loss of what we could
call “voice,” of people’s intelligence, capability, creativity. And yet I
can ask the next question: … “How many feel pressured to produce
more for less?” and you know what, the same amount of hands go up.
Now just put those two questions together: Here there’s this enormous
capability and talent and intelligence, and also this great pressure to
produce more for less, and they’re not able to even use it.
-- Stephen Covey
60
63. Affirming our Employees
Dear staff,
This 4 minute video actually made me tear
up…the patients mentioning our Judd
Sessions, classes and pamphlets…in relation
to their satisfaction with their care. How
wonderful to hear.
The patient/family testimonials reminded me
how we are making a difference through patient
education in the lives of our patients/families.
63
66. Enhancing Distribution of
Patient-Generated Content
• Alerted to interesting video of elderly
couple playing piano in Gonda atrium
• Embedded in Sharing Mayo Clinic,
posted to Facebook, Tweeted on 4/7/09
• Video had been seen 1,005 times in six
preceding months since upload
66
87. Results to Date
• More than 4 million views on
YouTube
• Before posting to Sharing Mayo
Clinic: 1,000 views in six months
• After posting, Facebooking and
Tweeting: 5,000 views per hour
87
89. Summary
• Twitter, Facebook, YouTube: $0
• Sharing Mayo Clinic blog: $75
• Bringing joy to the world
through music: Priceless
89
90. Immense Potential for Mayo Clinic
• Marketing we couldn’t buy at any price
• 500,000 annual unique patients,
50,000 employees as ambassadors
• More efficient care delivery
• Patient support groups
• Chronic disease management
• Workplace Collaboration
• Free versions let you prove concept,
gauge readiness
90
91. Recommendations
• Don’t “hire some kids to do this stuff”
• Do find someone with gray or thinning
hair; a champion with some stature
• Don’t set up a social media silo with
lots of additional staffing; involve
current staff
• Don’t emphasize novelty, discontinuity
• Do develop guidelines that interpret
policies for new platforms
91
92. Recommendations
• Do take time to understand community
standards, mores
• Don’t treat social media like just
another push-based marketing channel
• Don’t block social media sites at work
92
94. Six Personal Steps to Explore
• Establish a permanent personal email
• Get profiles in Facebook, LinkedIn
• Get a Twitter account
• Get a Flip camera (or iPhone 3GS?)
• Create a personal YouTube account
• Start a personal Blog
94
95. Four Starter Steps for Institutions
• Claim your organization’s Twitter
“handle”
• Create a Facebook “fan” page
• Create a YouTube channel
• For Extra Credit: If you have
organizational commitment, create a
multi-author blog
95