The document summarizes a teaser campaign conducted by Prelude Digital from April 30th to May 18th 2013 to promote the launch of a new fortnightly tabloid called "MyCityLinks". The teaser campaign targeted students of all ages and working professionals. It revealed teasers through creative contests on social media. The campaign was very successful, receiving around 1000 likes within the first 4 days and making the page highly interactive. The document credits the success to the team at Prelude Digital and concludes the teaser campaign was effective at generating interest and engagement for the upcoming product launch.

1. MyCityLinks(Tabloid)–Teaser Campaign
(30th April– 18th May 2013)
By: Prelude Digital

2. How the newly launched “MyCityLinks”
fortnightly tabloid kick-started with a “Teaser
Campaign”

3. Target Audience
Our target audience included:
• Students of all age groups
• Working Professionals of all categories
“Summing up all, audiences targeted were basically the
general public , irrespective of the category they belonged to”

4. How the teaser ad was revealed..

5. Final Launch

6. Some Creative's

7. Contest Creative

8. Result
The results of the campaign were as follows:
1) Around 1000 likes were received in the first 4 days
2) The page became an interactive platform from the first day
itself
Statistically speaking , the campaign was a huge hit among
the common masses and our purpose was rightly served

9. OurTeam
Credits for this successful contest entirely goes to :
1)Pratik Mohapatra a.k.a Digi Dude – The man behind
the concept of Prelude Digital
2) Ajit kumar Behera a.k.a
Google Guru
3) Pradyumna Prusty a.k.a Techno crat
4) Nidhi Lohia a.k.a Social keeda

10. Our Opinion
In our opinion this campaign proved to a great hit to
gather fan-base and people became very enthusiastic to
know what is going to launch. It became an Interactive
page in a very short span of time, and our hard work
really paid off.
Teaser campaigns are a great medium to launch a new
product/service

11. Agency Detail – “Prelude Digital”
We are Prelude Digital – A 360 degree Digital Media Agency based in the
“Temple City-Bhubaneswar” situated in Odisha. A digital media team having
a natural flair for design & strategy.
Our Services include:
• Social Media Marketing
• SEO & Analytics
• Website Designing
• Advertising Campaigns & App Development
• Humanizing brands
Prelude Digital – “Giving an Introduction to something important”

12. Thank You ..!!