Review emerging search marketing trends, learn mobile best practices, and get a brief glimpse into Invoca for Google Analytics.

2. #InvocaSummit 2
Google Analytics, Adwords, and
Calls, Oh My!

3. Agenda
- Search Marketing Trends
- Best Practices: Mobile Strategy, Execution,
and Measuring Success
- Invoca for Google Analytics Demo
- Questions
#InvocaSummit 3

4. Panel Speakers
#InvocaSummit 4
Brennie Conkle
Digital Acquisition
Lead
Lauren Harris
Integrations Product
Manager
Mike Nierengarten
Founder & President

5. Search Marketing Trends
#InvocaSummit 5
of mobile users have
clicked to call a
business from search.
of mobile searchers say
the call is the most
important step in the
purchase process.
70%
61%
“The Role of Click to Call in the
Path to Purchase” Sept 2013

6. Best Practices
1.) Mobile strategy- what's your blueprint?
#InvocaSummit 6

7. Best Practices
1.) Mobile strategy- what's your blueprint?
2.) Execution- what's your construction plan?
#InvocaSummit 7

8. Best Practices
1.) Mobile strategy- what's your blueprint?
2.) Execution- what's your construction plan?
3.) Measuring Success- what should you look for?
#InvocaSummit 8

9. Invoca for Google Analytics
#InvocaSummit 9
Bridge online to offline
gap by adding call
intelligence to Google
Analytics.

10. Questions?
#InvocaSummit 10