Our audience
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The document discusses determining the target audience for an advertising campaign. The primary audience is identified as late teens aged 18-20, as this age group frequently attends parties and clubs. Their typical budget would be limited, as many are starting university or working jobs. The secondary audience is young adults aged 20-30, who are still actively socializing. The gender of the audience is not a main focus, as only male voices will be used in the ad.
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Girls aged 11-15 who are interested in pop music and girly dress are the target audience for a new media product. To ensure the product was suitable, the creator conducted a questionnaire of 100 students about a pop magazine. The results showed the target audience is typically 13-year old blonde girls who enjoy swimming, shopping and music and spend their allowance on makeup, clothes, magazines and music artists like One Direction and Justin Bieber. The target audience profile matches who the magazine is aimed at selling to.
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The survey results showed that rock music was the most popular genre among sixth form students. This informed the creator that focusing their music magazine on rock would attract the largest audience. The results also indicated that most students would be willing to pay between £0-£1.50 for the magazine, so pricing it around £1.50 would make it accessible without being too expensive. Finally, releasing the magazine monthly was deemed the best frequency based on it being the most common response.
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A survey of 20 people aged 15-22 about their preferences for pop music videos found that 15 were female. This suggests pop music targets females more than males. Most common interests were socializing with friends, going to the cinema, and shopping. Respondents listened to pop music daily and preferred music videos between 3-4 minutes with themes of fashion, hair, pink/white colors, and narrative storylines. Favorite artists were One Direction, known for narratives, and Little Mix, known for dancing, fashion, and portraying life as a party.
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This document profiles an audience member named Aaron Kumar, an 18-year-old male student in the UK studying media. It describes his demographics, lifestyle, interests and spending habits. His hobbies include football, gaming, partying and boxing. He enjoys grime, drum and bass, and house music. Aaron has some disposable income from a part-time job but lives at home since he can't afford to live independently. The purpose is to understand Aaron's demographic so the film The Descent can effectively target and appeal to audiences like him, who enjoy horror films and have an interest in movies. Understanding the target audience allows films to have more marketing impact and create loyal fans of the franchise.
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Justin Bieber's target audience is primarily younger females aged 12-18 and young adults aged 19-30, as his songs often focus on love and relationships. However, his music is also aimed at a broader mass market from ages 12-50 since it is pop music intended to appeal widely. Younger females in his target audience are likely to be interested in fashion, social media, movies, and sports. Males ages 18 and up are also part of the target audience as they appreciate pop music, though older males over 30 may prefer other genres or artists.
Who would the audience be for your media product
The document discusses the target audience for a media product focused on R&B music. The target age is 17-25 years old as the author is in that age range and it will be easy to find models. The target social class is working class as the history of R&B listeners have been. The target gender is mainly male as R&B is stereotypically a masculine genre and the author is a male teenager. The target ethnicities are black and white people to both follow and challenge stereotypes about black people typically listening to R&B. The target income would not be too high given the age range of 17-25 years old. The target lifestyle would be social, sporty, and active spending time
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The survey results showed that rock music was the most popular genre among sixth form students. This informed the creator that focusing their music magazine on rock would attract the largest audience. The results also indicated that most students would be willing to pay between £0-£1.50 for the magazine, so pricing it around £1.50 would make it accessible without being too expensive. Finally, releasing the magazine monthly was deemed the best frequency based on it being the most common response.
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A survey of 20 people aged 15-22 about their preferences for pop music videos found that 15 were female. This suggests pop music targets females more than males. Most common interests were socializing with friends, going to the cinema, and shopping. Respondents listened to pop music daily and preferred music videos between 3-4 minutes with themes of fashion, hair, pink/white colors, and narrative storylines. Favorite artists were One Direction, known for narratives, and Little Mix, known for dancing, fashion, and portraying life as a party.
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This document profiles an audience member named Aaron Kumar, an 18-year-old male student in the UK studying media. It describes his demographics, lifestyle, interests and spending habits. His hobbies include football, gaming, partying and boxing. He enjoys grime, drum and bass, and house music. Aaron has some disposable income from a part-time job but lives at home since he can't afford to live independently. The purpose is to understand Aaron's demographic so the film The Descent can effectively target and appeal to audiences like him, who enjoy horror films and have an interest in movies. Understanding the target audience allows films to have more marketing impact and create loyal fans of the franchise.
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Justin Bieber's target audience is primarily younger females aged 12-18 and young adults aged 19-30, as his songs often focus on love and relationships. However, his music is also aimed at a broader mass market from ages 12-50 since it is pop music intended to appeal widely. Younger females in his target audience are likely to be interested in fashion, social media, movies, and sports. Males ages 18 and up are also part of the target audience as they appreciate pop music, though older males over 30 may prefer other genres or artists.
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The document summarizes the target audience of a magazine advertising pack. It is clear from the images, colors, and content that the magazine is targeted at 13-16 year old girls. The interviews featured are mainly informal with humor and exclusives to appeal to this younger audience. In addition to music, the magazine contains fashion and beauty features as well as advertisements for free gifts to keep readers interested and encourage purchasing the next issue. However, the information may not be entirely reliable as the stated magazine price is inaccurate.
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The document discusses choosing a target audience and age rating for a media product. It decides to target teenagers ages 15-21 and rate the product 15 or older due to including strong violence and language. It aims to represent both female and male teenagers through the clothes and behaviors of the protagonists, who dress casually and act in socially normal ways for their age. The document shows two social groups through the protagonists and antagonist, with the protagonists dressed casually and safely, while the antagonist dresses in a way that signifies he is a bad influence.
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The survey results show that the target audience for the magazine is primarily young women under age 18 who enjoy pop music, especially indie pop. They are interested in artist interviews and exclusive stories rather than promotional content. Given their age and interests, online content would be useful. The magazine should be inexpensive, around £2-3, to appeal to the target audience. It will need to provide quality content at an affordable price.
Questionnaire results
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- Thrillers and romance were the most popular film genres among respondents, followed by horror. This informs the genre of the film being promoted.
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The survey results show that the target audience for the magazine is primarily young women aged 18-34 who are interested in a variety of pop music genres. Price and quality content are very important to the audience. Most respondents said they would be willing to spend between £2-3 on the magazine. Online content and exclusives interviews would appeal to readers. Features on artists like Amy Winehouse that cross multiple genres would also be of interest. There appears to be a gap in the market for a music magazine focusing on nostalgia from the 1990s.
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This document discusses various market research techniques used by magazines like Q Magazine to understand their audience. It covers demographic and psychographic research methods including surveys, Maslow's hierarchy of needs, uses and gratification theory, and Hartley classifications. The document also discusses secondary research methods like asking questions to the public and analyzing online reviews. Market research helps magazines like Q tailor their content, pricing, and marketing to attract the desired readership and maximize profits.
Question 4
The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.
P3 & M4 LO3
Gus Devlin presents a proposal for a new music magazine called "Smash." The 57-slide presentation outlines plans for the magazine's content, target demographics, budget, production timeline, and design. It includes mood boards, sketches, and step-by-step explanations of the magazine layout. The presentation indicates that "Smash" will target 13-18 year olds and focus on popular music genres. It provides budgets for salaries, printing costs, equipment, and office space, and projects annual advertising revenue of over £2 million. The goal is to create a popular monthly music magazine along the lines of established publications like NME and MOJO.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relationships/dance scenes that maintained a youthful feel. Weaker aspects included a lack of wealth/fame conventions typically shown in pop videos and not utilizing revealing clothing or "male gaze" enough. It is important to consider audience feedback to ensure the product appeals to and is marketed towards the intended viewers.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relatable relationship and dance scenes. However, conventions of wealth and uncovered flesh were deemed weaker aspects that did not align with the realistic themes aimed at the 16-25 age range. Taking audience feedback is important to create engaging products that people want to watch and will generate sales and promotion opportunities.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Feedback identified casting of similar-aged talent and scenes set in popular youth locations as strong aspects that resonated well. Weaker conventions included a lack of wealth, fame and sensuality typically featured in pop music. It's important to consider audience feedback to ensure the product appeals to and is marketed towards the intended demographic.
Audience profiling
This document discusses audience profiling for a new psychological horror production. The primary target audience is 15-24 year old females in income bracket C2-E. The secondary target audience is 25-35 year old males in income bracket B-C1. These audiences were chosen to match the female teenage protagonist and engage both mass and more sophisticated niche viewers. The document discusses using online and social media marketing like Web 2.0 to engage the target digital native audiences. A 15 rating and below the line marketing are recommended due to the production's genre and low budget.
Pie Charts
- The sample collected for the questionnaire was biased towards 20-30 year olds, so the results may be slightly skewed towards that age group. However, responses were fairly balanced between males and females.
- Most people surveyed eat sweets weekly, and over a quarter eat them daily, showing sweets are a regular part of people's diets now compared to occasional treats in the past.
- Based on responses, the documentary should air between 8:30-9:00 PM on ITV to reach the largest audience.
survey research
The document discusses the results of market research conducted for a new music magazine. The research showed that the target audience was ages 17-25, with equal interest from male and female readers. Respondents preferred pop music coverage and wanted interviews, event information, professional photos, and live music photos in the magazine. There was mixed interest in including freebies like CDs. The optimal price found for the magazine was £3 to attract buyers while allowing quality content and any freebies.
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2) How does your media product represent particular social
2) How does your media product represent particular social
Altered target audience profile for my documentary 2
Altered target audience profile for my documentary 2
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Risk assessment1
this shows the risks of where we will be shooting a floor plan of the location and photos from the area.
Risk assessment
this is showing where we will be shooting, the risks and a floor plan of the location
Risk assessment
this shows where we will be shooting and the risks in the area, including photos and floor plans
Risk assessment
The document discusses a risk assessment that the production group will need to conduct for their filming. A risk assessment identifies potential hazards during filming and ways to minimize risks. It aims to make the film crew as safe as possible and prevent injuries that could hinder filming. The risk assessment should be done before filming begins and document all identified hazards and risks in an organized table. This will help create a safer environment for the crew to work in.
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The document discusses a risk assessment that the production group will need to conduct for their filming. A risk assessment identifies potential hazards during filming and ways to minimize risks. It aims to make the film crew as safe as possible. Doing a risk assessment beforehand creates a safer environment and prevents injuries that could hinder filming. The risk assessment results will be organized in a table.
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The document discusses a risk assessment that the production group will need to conduct for their filming. A risk assessment identifies potential hazards during filming and ways to minimize risks. It aims to make the film crew as safe as possible. Doing a risk assessment beforehand creates a safer environment and prevents injuries that could hinder filming. The risk assessment results will be organized in a table.
Risk assessment
The document discusses a risk assessment that the production group will need to conduct for their filming. A risk assessment identifies potential hazards during filming and ways to minimize risks. It aims to make the film crew as safe as possible. Doing a risk assessment beforehand allows the group to have a safer filming environment and avoid injuries that could hinder production. The risk assessment results will be organized in a table for easy reference.
Risk assessment
For their production group, the document discusses how conducting a risk assessment is required by law to identify potential hazards during filming and minimize risks. It will consider hazards like slipping or equipment issues and place results in a table. The goal is to make the film crew as safe as possible and avoid injuries that could hinder production. The risk assessment should be completed before filming begins.
Our audience
The document discusses determining the target audience for an advertising campaign. The primary audience is identified as late teens aged 18-20, as this age group frequently attends parties and clubs. Their typical budget would be limited, as many are starting university or working jobs. The secondary audience is young adults aged 20-30, who are still actively socializing. The gender of the audience is not a main focus, as only male voices will be used in the ad.
Script
A bottle and cup chat at a party about their nights. The bottle came with his friend JD and spent the night dancing, while the cup came with his brothers and coworkers. The cup expresses a desire to be headphones instead of a cup so that he could be listened to more individually rather than as part of a group like his brothers. The bottle agrees that he wishes to be a picture frame to hold memories rather than a bottle.
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This document discusses 6 different viral advertisement videos and analyzes elements like camera work, targeted audiences, and how the videos demonstrate concepts like the rule of thirds. For the first video about lactose-free milk, it notes the consistent positioning of the glass on the right side of screen and woman on the left. It then examines 5 other viral ads, commenting on their uses of camera angles, effects, subjects, and how they could inspire the creator's own viral video project.
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Our audience
- 1. Our Audience When researching into who our targeted audience would be for this advert we had to think mainly about what’s going to be happening in our advert and who’s going to be viewing it the most. We had to take into consideration that out advert is set at a party and what age group attends parties the most, so we decided that it would be set for late teen’s this is because this age group visit clubs and go to parties the most out of any other age group. Late teens are from 18-20 just before they are considered to be an adult. We also had to think of what most people this age budget is so we can connect with them the most and not make it look over budget or under. We found out that 18 years old either will ever going off to university or be working so they will not have to much money to be spending so some of the products that are seen in the advert should cheap supermarket products, but then this depends on if it’s a home party or a club, so we decided that it would be more middle class who would be able to relate to this advert the most. We also decided this audience because they are still young and its easier to try and put new ideas in young minds than older ones and also because if they do what we are trying to get across and then they can influence the next generation. Our secondary audience would be the young adult of the age 20-30 this is because this age group are still considered to be into partying and having a good time out of a night. The income we decided would be more lower classes this is because when you think of upper class we think of them being elegant and going to more upper market places of a night, but by saying that all we are doing is stereotyping a class. Deciding if are targeted audience is male or female is also broadcasted thought out the advert, this would be done thought what bottles we use weather the bottles or cups are look masculine or femeine, but that would depend on if we had a male and a female voice on the cup and bottle, but we are only have male voices and doesn’t matter, but this is something that would have to be considered if we were using a male and female voice.