Hadley Allen is a fitness management professional with over 15 years of experience selling and delivering health and fitness programs. She started her own successful fitness business in Chicago in 2001 that has grown to $300K in annual revenue. Hadley has expertise in client relationship management, business development, strategic planning, and personal training. She is skilled at driving sales and growing her business through marketing, social media, and building long-term client relationships.

1. HADLEY ALLEN
Chicago, IL 60614 | 312.550.7033 | hadleyallenfitness@gmail.com | www.linkedin.com/in/hadleyallen
Profile: Sales & Fitness Management Professional
Over 15 years of selling, delivering, and managing health and fitness programs targeting world-class athletes,
Fortune 500 executives, community leaders, and Olympic youth competitors.
 Distinguished career engaging clients in health and wellness programs, encompassing fitness, nutrition, and
functional movement through a consultative approach to sales, compelling marketing tactics, and a personal
commitment to optimal client outcomes.
 Proven success in building profitable business from start-up to repeat, referral, and retained clientele
through expert relationship management and consistent delivery of high quality services.
 Collaborative leader skilled in identifying, developing, and empowering talent to meet and exceed both client
and corporate expectations.
 Recognized for expertise in driving sales conversions from initial noncommittal responses to loyal base of
long-term clients dedicated to weekly fitness and nutrition programs.
Grew start-up fitness business 15-fold with consistent incremental revenue growth over 13 years.
Propelled sales from $150 nutrition programs to $10K annual program revenue per client.
Recruited and converted corporate wellness budgets into full-time tenured clients.
Captured and retained corporate training accounts from previous vendor.
AREAS OF EXPERTISE INCLUDE:
 Client Relationship Management  Business Development & Administration  Strategic Planning & Execution
 Budgeting/P&L Management  Health Promotion & Incentive Programs  Fitness Consultations & Sales
 Social Media & Event Marketing  Personal Training & Group Exercise  Functional Movement
 Team Building & Leadership  Staff Training, Mentoring & Development  Health, Wellness & Nutrition
PROFESSIONAL EXPERIENCE
HADLEY ALLEN FITNESS, LLC/BOOMING WITH HADLEY, LLC – Chicago, IL 2001 – Present
Managing Fitness Director
Created, market, and operate two successful, web-based fitness brands, Hadley Allen Fitness and Booming with
Hadley to support brick and mortar fitness business operations. Develop, implement, and manage annual strategic
plans, program goals, and operating budgets. Hire, train, mentor, and manage performance of staff to ensure
consistent brand message and superior quality. Manage relationships with PR and website development/hosting
agencies to build infrastructure, YouTube videos, and business for both HadleyAllenFitness.com and
BoomingWithHadley.com. Consult with clients to conduct fitness assessments, develop personalized nutritional and
fitness plans, and facilitate both personal and group training sessions.
Staff: 3 college interns and 4 fitness trainers. Revenue: $300K annually. Expense Budget: $25K annually.
 Launched and grew business to 30 clients plus up to 35 class participants with 98% client retention rate
over 10 years through relationship building and member engagement among client base that included
Chicago’s corporate executives, entertainers, weekend warriors, and philanthropists.
 Drove awareness and lead generation through live event and social media marketing, including presence
at corporate events, email blasts to 450 different emails, and communications to 500+ Facebook friends.
 Expanded business in 2010 by launching Booming with Hadley to specifically target executives in the
Baby Boomer demographic who are concerned with issues of aging, fitness, and healthy lifestyles.

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 Promoted business while championing clients’ fitness goals by publishing book, “Forty Days to Fit,” that
provided Baby Boomer clients with beginner exercises and full nutrition plans.
 Garnered media placement and generated new business through motivational speaking opportunities
and appearances in studio, on radio, and in print, including WGN TV, WGN radio, and Chicago-based
reality TV show, “Put Your Money Where Your Mouth Is.”
 Achieved industry-leading 95%+ client success rate in meeting personal fitness goals.
5 SEASONS ATHLETIC CLUB/SEARS TOWER CLUB/UNIVERSITY CLUB/CRUNCH GYM – Chicago, IL 2002 – 2004
Group Trainer and Coach
Instructed groups of 10-30 clients in a wide range of classes. Coordinated fun run and yoga programs at these
different athletic clubs. Delivered nutrition talks and facilitated grocery tours to support clients in their health and
fitness goals. Hired and led fitness training team.
Staff: 4 fitness trainers.
 Grew class attendance six-fold on average at 5 Seasons Athletic Club, Crunch Gym, and Sears Tower Club
by creating ten new classes including outside boot camp, mom’s fitness, sports conditioning, strength
training, mind and body yoga, fitness testing, and muscle imbalances.
 Coached groups of 10-30 people to meet their health and fitness goals by building and leveraging client
relationships, as well as managing clients toward their objectives.
MANAGEMENT SALES CONSULTING, LLC – Chicago, IL 1999 – 2001
Recruiter – Financial Industry
Generated, qualified, and presented leads for potential candidates for financial industry employers, including
Morgan Stanley and Goldman Sachs.
 More than doubled business from $240K to $600K in one year by building trusting relationships with
equity research associates and equity traders, as well as aligning candidates with open positions.
EDUCATION
THE JUILLIARD SCHOOL – Bachelor of Arts in Music
CERTIFICATIONS & AFFILIATIONS
 American Council on Exercise (ACE) – Certified Personal Trainer
 American Red Cross (ARC) – Certified in Adult CPR
PERSONAL ACHIEVEMENTS
 2012 Grand Prix Bodybuilding Figure Competition, Second Place.
 Completed Honolulu and Phoenix Marathons.
 Selected to train former Chicago Bears player, Mike Adamle, for World Championship Kona Hawaii Ironman,
resulting in injury-free race.
COMPUTER SKILLS

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Excel | PowerPoint | Twitter | Facebook | Blogging | YouTube