1. Isabela Staycer
San Francisco, CA ISTAYCER@GMAIL.COM 415-706-8220
Consummate fitness sales executive with consistent track record of exceeding quota, and
creating new business models. Experienced, comfortable, and skilled in upsell and green field
environments. Energized by opportunity to be a key contributor making a difference in the
growth of an early-stage or larger companies. Passionate about leading companies into new:
customers; markets; territories; and business opportunities. Persistent and strategic. Adept at
coordinating a team to close complex sales of emerging businesses. Extensive experience in
sports and fitness companies.
Fitness Sales Sports Technologies New Business Models
Professional Accomplishments
MUV Training
Portland, Oregon
Barre Program Designer/Developer/Director of Education and Social Media Director, Coach
 Created a custom designed barre program incorporating my Russian Ballet background with pro
sports training camp exercises and traditional Brazilian workout elements.
 Responsible for class attendance, revenue, client retention and relations and community outreach.
 Head of hiring, instructor relations, instructor continuing education and instructor support for
uniformity in class content and standards for the entire barre program.
 Leader in transforming a fitness team into a well-oiled fitness AND sales team teaching the art of
selling the barre program, themselves as instructors, and the studio as a whole. Accounted for a
substantial increase in memberships, revenue and class attendance.
 Taught 6 days a week some of the most popular classes in a multi-modality studio, developed a
loyal following within weeks of arriving in a brand new city. Taught an average of 3-4 classes
daily.
 Responsible for developing a real and quantifiable social media presence in multiple platforms.
Became head of the company’s social media department educating team members and company
partners alike on the dos and don’ts of interacting with the Instagram, Twitter, Facebook, Snap
Chat etc communities. Created a tried and true Social Media Guide designed to give the tools
necessary to take a company to the next level in the virtual world, the knowledge to maximize
visibility and traction in multiple platforms with minimal effort, the confidence in knowing that
the right post can quantifiably increase revenue, visibility, client interaction and memberships.
Bela’s Brazilian Bootcamp in South America
Workshops in several fitness studios in Rio de Janeiro July 2014
Owner, Brazil
 Introduced her Barre Program to gyms and studios in her hometown.

2. Pilates ProWorks
Multiple locations of professional private and group Pilates
Manager of Sales and Team Coordinator, San Francisco, CA June 2013 – Present
 Created new sales model that translated to a 45% growth in quarter over quarter business
 Set up new policy and performed sales training in Minnesota and Chicago offices
NFL Films
One week intern program in Mt. Holly, New Jersey Dec 2013
Program was created by Greg Cosell, Executive Producer and son of legendary Howard Cosell
I spend time at NFL Films (in NJ) watching different analysts break down film, being taught how
programs are shot and the importance of relevant advertising during their most popular shows. I was
also present in their control room - the highlight of the experience - and watched the actual live shooting
of their shows.
Bela’s Brazilian Bootcamp in Europe
Multiple countries and languages
Owner, France, England, Ireland, Scotland, Belgium 2013
 Established her own brand to independent clients around Europe while headquartered in London,
England.
 Taught at gyms such as Lomax and Equinox in the UK.
 Managed client relations, social media, branding, program design and development in, then, new
territories and markets.
 Gained extensive knowledge of the international, specifically European fitness clientele
YogaWorks
Multiple locations of professional private and group Pilates
Pilates Coordinator, San Francisco 2012 – 2013
 Transformed the class program from a small and often not busy schedule to sold out classes run
from early morning to late night.
 Guided and helped each instructor into finding their niche and assisted them in developing their
clientele and teaching style. Introduced her trademarked Bela’s Brazilian Bootcamp to sold out
audiences
Sports Club/LA
Executive Sports and Fitness club
Pilates Coordinator San Francisco 2009 – 2012
 Created four unique programs that increased revenue by 25% in the first year
 Created and Trademarked Bela’s Brazilian Bootcamp. Sold classes at 40% over list price which
lead to a 30% increase in revenue in 2013.
Plus One
Wellness and Fitness

3. Fitness and Pilates program designer and account executive 2007 - 2009
 Opened accounts with Amgen & Google
 Designed classes and created new revenue opportunities through dynamic marketing programs
including web and direct sales.
Bela’s Brazilian Bootcamp
Trademarked and opened her own brand and facility focusing on dynamic, client and result oriented
sessions perfectly suited to individual level of fitness and goals.
Owner/Creator 2004 – Present
 Brazilian exercise techniques for anyone desiring to transform their bodies, from first time clients
to professional athletes including NFL, NBA and extreme sports players.
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Education
1993 UERJ - State University of Rio de Janeiro, Brazil - attended their Business/Management for 1
year prior to relocation to the United States.
1999 California State University, Fullerton, CA – Bachelor of Arts in Dance; Graduated with High
Honors
2000 Aline Studios, Costa Mesa, CA – PMA approved yearlong Pilates Certification, Graduated after
receipt of scholarship.
Other Certifications: NCCPT, TriadBall ™, Mat and Spine Corrector Seminar, Ando & Aston Anatomy for
Physical Therapists Seminar.
Unique Information
 Professional Ballet Dancer with performance experience in Philadelphia, New York, Moscow,
Southern California
 Competitive Professional BodyBoarder
 Fluent in 4 languages: English, Portuguese, French and Spanish
 Currently Mentor with San Francisco Achievers
 Learning 2 new languages: Russian and Italian