This document outlines Shyla Cruz's personal and professional development goals. Her "Top 10" goals are to differentiate herself through added value like after-sales support; establish her own personal brand through blogging; take a personal approach to selling; continuously improve through kaizen; sell the experience rather than just facts; explore opportunities; have a 5-year plan; improve her professional image; challenge herself to try new things; and make learning fun through experiences and connections.

1. My Personally Professional
Top 10
CRUZ, Shyla Z.
Ateneo Graduate School of Business
Markma R29
06 November 2016

2. “
“Live as if you were to die tomorrow.
Learn as if you were to live forever”
-Mahatma Gandhi

3. OUTLINE
1. DIFFERENTiation
2. Establish MY brand
3. PERSONAL selling
4. My personal KAIZEN
5. Sell THE EXPERIENCE
6. Always explore OPPORTUNITIES
7. Keep my eyes on the PRIZE
8. Personal PACKAGING
9. Dare to TRY
10. Learning should be FUN

4. 1
#DIFFERENTiation
OLD WAY:
My job ends in negotiating and bringing in tenants in the mall.

5. 1
MARKETING CONCEPT
#DIFFERENTiation
• Value creation for customers
• Competitive edge
APPLICATION
Though my core function ends in
closing negotiations with tenants
through leasing out mall spaces, a
value that can be created would be
my after-sales service. After a certain
period of the tenants’ operations, I
may need to set review meetings
with them to constantly check their
performanceand provide
assistance/recommendations to
further strengthen their brands.

6. 2
#EstablishMYbrand
OLD WAY:
Brand applies only to products, services and organizations.

7. 2
MARKETING CONCEPT
#EstablishYOURbrand
APPLICATION
• You are your own brand
• Identifier
• What differentiates you from others
Createa personal blogsite to publish
my articles on my personal interests
and share my learnings and
experiences.
Sharethe personal brand concept to
my team and colleagues.

8. 3
#PERSONALSelling
OLD WAY:
Feeling of indifference in dealing with tenants.

9. 3
MARKETING CONCEPT
#PERSONALSelling
APPLICATION
One-on-one approach
Make an effort to get to know the
tenants more to establish and build
relationships and networks.

10. 4
#MYpersonalKAIZEN
OLD WAY:
Complacencyand mediocrity.

11. Look for personal and professional
ways of doing things better.
Not settling for what I think I can do
best.
4
MARKETING CONCEPT
#MYpersonalKAIZEN
APPLICATION
• Continuous improvement
• Strive for quality

12. 5
#SellTHEEXPERIENCE
OLD WAY:
Too factual in presenting; too data-driven.

13. 5
MARKETING CONCEPT
#SellTHEEXPERIENCE
APPLICATION
Sell the experience, not the
product/service
Use a different approach(more
interactive) during work and school
presentations.
Make the presentation something
that can be remembered by the
audience.

14. 6
#alwaysexploreOPPORTUNITIES
OLD WAY:
Very procedure-based. Too comfortable in the existing
company processes.

15. 6
MARKETING CONCEPT
#alwaysexploreOPPORTUNITIES
APPLICATION
Finding the opportunity/gap
Review the current processes in the
scope of my work. Think of ways on
how to do things better/more
efficient, both for customers and
company.

16. 7
#keepmyeyesonthePRIZE
OLD WAY:
No concrete direction. Living day-to-day.

17. 7
MARKETING CONCEPT
#keepmyeyesonthePRIZE
APPLICATION
• My Z
• Vision/Mission
Preparea 5-year personal and
professional plan.

18. 8
#personalPACKAGING
OLD WAY:
Clothes and appearancedon’t matter as long as you can
deliver the desired objective.

19. 8
MARKETING CONCEPT
#personalPACKAGING
APPLICATION
• Brand Image
• Perception
Power dressing. Ensure that my
clothes/ appearanceareapt in the
professional setting especially when
dealing with tenants/clients.

20. 9
#DaretoTRY
OLD WAY:
Fear of trying new things.

21. 9
MARKETING CONCEPT
#daretoTRY
APPLICATION
• Innovation
• Calculated risks
Pursue new things that I have been
wanting to do, but wasn’t able to do
so because of fear in trying.
Include these things in my 2017
plans:
Ex: travel alone, visit at least 1 local
and 1 international destination, yoga,
join an interest club/group.

22. 10
#learningshouldbeFUN
OLD WAY:
Focused solely in getting high grades.

23. 10
MARKETING CONCEPT
#learningshouldbeFUN
APPLICATION
• Experience
• Networks and connections
Havefun in studying. Getting high
grades is just tertiary to the
experiences/learning process and
friends/connections I will be
gaining.

24. My Personally Professional
Top 10
CRUZ, Shyla Z.
Ateneo Graduate School of Business
Markma R29