The document discusses key aspects of starting and running a startup business. It notes that startups search for a repeatable and scalable business model through an iterative process of executing ideas and pivoting based on customer needs. The document also lists 10 things the author learnt while running their own startup, including the importance of getting the value proposition right, bootstrapping the business initially, proving the business model over the product, and maintaining clarity of thought as a CEO.

1. PANTS

2. YOUR CAMPAIGN STRATEGY AWARENESS > LEADS > SALES > LOYALTY

3. Who is Tagga? HIGH GROWTH We have been growing exponentially since our launch in 2008. GLOBAL REACH WW HQ in Vancouver Offices in: NYC, Chicago, Toronto, LA, and Mexico City. END-TO-END We provide integrated Campaign Mgmt Solution to drive Sales & Cross Media ROI

4. Some clients

5. No Money Do you THRIVE on working in a place that has No Time No Resources

8. THINGS I LEARNT IN MY STARTUP 10

9. 1. TAKE THE TIME TO GET THE VALUE PROP RIGHT

10. 2. Don’t Hire Consultants – Build a Team

11. 3. Find investors that GET IT…and come with other investors If you are still trying to figure out your value proposition…then don’t raise money. BOOT STRAP

12. 4 . Customers that pay but can’t scale aren’t good customers.

13. 5. Proving out the Business Model is more important than the PRODUCT

14. 6. Your partners aren’t partners until you both earn revenue.

15. 7. Walking away is a good fighting tactic – life is short and runways are even shorter.

16. 8. Improving the odds is your job as CEO

17. 9. Always maintain your ability to think clearly.

18. 10. Your job is to sell the dream

19. tagga.com @tagga Amielle Lake, CEO [email_address]