This document discusses how the media product both follows and challenges conventions of real magazines. It follows conventions such as including a masthead at the top center, removing backgrounds from photos to draw attention to celebrities, using columns on the contents page for navigation, and maintaining a 50/50 text to image ratio on double page spreads. However, it challenges conventions by using a toned down color scheme rather than bright colors, addressing the audience formally rather than using slang, and featuring a model looking into the distance rather than directly at the camera on the cover. The goal is to make the magazine visually distinct while still maintaining usability.

1. Question 1- In what ways does
your media product use, develop
or challenge forms and
conventions of real media
products?

2. Masthead
 From my research I noticed that all of
the pop magazines have a masthead
that is bright, colourful and catches the
eye.
 Therefore I kept with convention by
making my own masthead in a bold
font so it really stood out and catches
the readers’ attention
 I also noticed there was a convention
of where the masthead is positioned
and this is at the top in the centre.
 Because my central image takes up
some of the space in the middle I had
to position mine slightly to the left but
still at the top.
 I chose the name “on the Beat” as I
think it connotes to the idea of
freshness but still maintains the fact
that it is a music magazine obvious.

3. Mode ofAddress
 The magazines I researched had a very
informal mode of address and used lots
of slang, e.g. “freebie” and “Glamcam!”
 I however have challenged this
convention by using no slang and talking
to my audience as if they are adults
 I did this because I felt with my target
audience being slightly older, talking to
them as most of the pop magazines do
would seem patronising. It would also
make the magazine seem more childish.
 An example to illustrate this is the splash
on my magazine “Amy White reveals the
secrets of her debut album” and We Love
pop’s splash “Merry X-Murs”. Whereas
mine is very to the point and
sophisticated the other is almost pun-like
and childish.
 I think my mode of address connotes to
the idea of my magazine being very based
on the music and not on the gossip of
celebrities.

4. Images
 One way I have developed convention is
my central image on the front cover. This is
because rather than have my model
directly looking at the camera she is
instead looking into the distance. I did this
to make my magazine visually look
different to the current pop magazines on
the market.
 I have also kept with convention in that I
noticed most of the photos in pop
magazines don’t have a background and so
I used Photoshop to take off the
backgrounds for some of my photos. I did
this because it draws attention to the
celebrity which is what will make the
readers buy the magazine.

5. Colourscheme
 From my research I found out that
many typical pop magazines use
bright girly colours like pink and
purple. Whilst I found Billboard
magazine uses less of a strict colour
scheme and instead picks a few base
colours each issue.
 I decided to challenge convention by
using a toned down colour scheme of
red and teal. The teal is particular is
not as bright as most of the colours
generally associated with pop
magazines.
 I did this again to make my magazine
look different but also because when I
asked my target audience they felt
bright colours looked childish and
immature.

6. Contents page
 I have decided to follow convention for the
general layout of my contents page.
 This is shown by the use of columns in both my
page and Shout magazine’s.
 We have both used sub-categories to sort the
magazine pages into. I decided to do this
because I think it makes navigation of the
magazine easier for readers because they can
identify what section they want to read and
find that page number very quickly.
 However there are some elements of the
contents page I have developed. Such as the
amount of images. For “Shout” magazine it has
only a few images but I decided to include
more.
 I did this to give the readers more of a visual
insight into my magazine. Also they would
recognise the celebrities pictures and so be
more likely to buy it .

7. Double page spread
 I have generally kept to convention with
the design of my double page spread.
 I have noticed most of the magazines have
a text to image ratio of 50/50 with one
page dedicated to each. I did this because
it means there is enough text to be
informative, but the photo is also large
enough to create visual interest. If there
was a greater amount of text it could look
to heavy and might put people off from
reading it.
 I also think it creates a symmetry about
the page which makes the presentation
look professional and neat.
 I have also used other conventions like pull
quotes, the posed image and drop cap;
which have found examples of in every
magazine I have researched no matter the
genre. Therefore these are just general
conventions that make a magazine look
like a magazine, hence why I included
them.