The document provides an evaluation of a media product called "SAMPLE" magazine created by the author. It summarizes the key elements of the magazine including the masthead on the front cover, main image focusing on the lead artist, use of cover lines, contents page layout, and double page article spread. Feedback was gathered from an audience survey that indicated the target age group was being reached and elements like the cover design and article style were engaging. The purpose of the evaluation was to analyze how the magazine challenged or developed conventions of real media.

1. My Evaluation
By Luke Jenner

2. In what ways does your media product use develop or challenge forms
and coventions of real media products?
Masthead
The masthead is
Conventionally placed
On the left hand side Of the page, much Main Image
alike that of a The main image in use here,
Real media publication. The name Focuses upon the most
Of my magazine I chose to keep rather Important artist to be included
Short and snappy, so that it would be easy In the magazine. The photograph
For the audience to remember, and connect On display makes it obvious
With at first glance. Furthermore, ‘SAMPLE’ Of what genre ‘James Sterling’
is a convenient name for my magazine, as it Represents, through the inclusion
is aimed at an audience that enjoy a range Of an electric guitar. The way
of musical genre’s and styles. Therefore, The artist is positioned, emphasises
the magazine ‘SAMPLE’ simply takes His type of personality and
different artists from their individual genres, Character. The colour of the
and places them all in one magazine. Instrument in use, alongside
Finally, I extracted the colours for my The choice of clothing, blends
masthead from James Sterling’s hat. I done In with the cream canvas on
this not only for an effect, but also to Display.
establish a subtle link between the lead
artist, which also reinforces the house style
of the magazine.
Left-Third.
The left third of my
Cover Lines
The combination of merging
magazine cover does
The use of cover lines with a
not necessarily abide
Flash, creates a further attraction
by basic conventions.
For the reader. Firstly, the flash
Here we have simply
Draws their attention to the page,
the filler artists. You are
With it’s use of a bright colour,
able to see that these
This then allows the reader to
artists are not the
View the cover lines of John
highlight of the
Mayer, etc. These cover lines
magazine as they are
Display rather important interviews
presented in a smaller
With a variety of artists. Although,
font, and are not
They are a less important than
highlighted.
The main act.

3. Contents Page Hierarchy of articles
Displays which band
Will be of more
Importance to the
Reader. ‘Teenage
Glory Days’ will appeal
To the reader, as
They are more
Mainstream than
‘The Lads’ .
,
I thought the use of this would help build the
Reputation and individuality of my magazine.
Also, it serves as a reminder as to who stars
Within this particular issue of
SAMPLE.
Repetitive use
Of the SAMPLE
Logo enhances
The profile
Of the magazine.
The consistent use of font style, and
Organised sections, enables me to create
SAMPLE’s own individual house style.
This enhances the character of the
Magazine, and also makes it recognisable
And easy for the reader to relate to.

4. Separating the title
paragraph from the rest of
Double Page Spread.
the article sets the tone for
the piece,
Which captures the
readers attention, to do
this, there was a need to
use a
larger/stand-out font, along
with an attractive
masthead that
maintained the overall tone
of the piece
Lead Images
These images encapsulates
The style of ‘James
Sterling’ it signifies the
Type of musician he is,
With the inclusion of
Guitars, and amplifiers.
The facial expression
Emphasises how
Serious he considers
His music. Furthermore,
This image brings his Colour Scheme
Working environment into
Consideration. The white background ties
In with the basic colour
Conventions of the front cover,
Tone and Register Therefore creating a house
The style of writing is set to appeal Style that the reader can become
To the audience, which ranges from Familiar. In addition, the use of both
16-25. Therefore, the questions, and A polaroid photography technique,
Responses of the interviewer/ Alongside the use of a coffee-stained
Interviewee, relate to subjects that Effect, creates a rather archaic style
Interest that particular age group. For the spread.

5. How Does Your Music Magazine Represent Particular Social Groups?
• I have presented my artist as an 18 year old singer songwriter ,who moves from one
type of musical genre( soft rock) to another (Hip-Hop) I created an artist of this age,
so that my target audience, of 16-20 year olds could relate to him, and his style of
music. My survey monkey results suggested that both hip-hop, and rock were of
equal value to the audience. This therefore, was the reason for my artist indulging in
both genres. Furthermore, the photographs that I have taken of my artist, reveals a
rather laid back, and quite nervous character, who is drawn into his music at all times.
I decided to present him in this way because it would allow the audience to warm to
him, as he reveals more about himself within the question and answer DPS. The use
of pull quotes such as “It’s not easy being a rock star” present my artist as being
reclusive, and not valuing the life of a mainstream act. I felt creating this type of
attitude for my artist was important, as the audience would take more of a liking to a
character that prefers to shy away from the limelight. Also, the use of fillers such as
‘err’ in his responses, signifies that the artist cares more for his music than general
publicity, which to the older reader, would come across as extremely appealing.

6. What kind of media institution might distribute your magazine and why?
• I do believe that, my magazine is better suited to that of Bauer Media, and There are
a number of reasons for this. Firstly , Bauer media publish magazines such as Q, and
Mojo, magazines that have a similar target audience to my SAMPLE
magazine(16-24). Also, I feel my magazine shares a similar genre range, and artist
interest as that of Q. Furthermore, SAMPLE displays an evident house style
throughout, much alike both Q and Mojo. The magazines published by IPC,seem to
be aimed at an older audience, therefore my magazine would fail to fit in with the
others displayed on their website, such as men’s fitness, and NME. I think that Bauer
Media would be more likely to establish an interest in my magazine, due to it’s
similarity to issues Q, and FHM. Also, the use of a distinctive logo would help my
magazine establish it’s own identity and fan base, allowing it to eventually be on the
same shelf as Q within HMV.

7. Who Would Be the audience for your magazine?
• As shown by my reader profile, I have attempted to include elements of both hip-hop
and rock in my SAMPLE magazine. The rock elements, artist interview and the
generally laid back style of my magazine is likely to appeal to the older end of my
target audience. Whereas the inclusion of hip-hop, a quiz, tour blogs, and Jack
Daniels tickets, are highly likely to relate to readers aged 16-20 as it is more likely to
represent their action packed lifestyle.

8. Audience Feedback
My response summary
Indicates, that the large
Majority of people that
Viewed my magazine were
Of the target age group
16-18.
My magazine was aimed
At both a male and
Female audience, the
Results here show that
Most participants in this
Survey, were female.

9. Audience feedback
The aim of this question, was to discover what
The audience found likeable about my front page
Many referred to the picture as ‘standing out’ and
Also mentioned that the colours work well
Together. This is pleasing, as my aim was to
Extract colours from the picture, and use them in
Both the background, and masthead.
The objective of this question was to
Establish how I could improve the front
Cover. The audience felt that the colours
Used to represent the artist names were too
Difficult to read, and that there was no need
To display the artists in boxes.

10. Audience Feedback
The aim of this question
Was to find out if the contents
Page was easy to navigate, and
Well presented. The audience felt that
The page was well organised, and it is
Clear that both the contents page, and the
Front page belong to the same magazine.
This was the aim of my contents page, to
Create a distinctive resemblance between
The rest of the magazine, and the front
Page. As well as to inform the audience
Of the different types of acts on display.
The point of question six, was
To establish whether the audience
Found my image style appealing,
Along with the rest of my double
Page spread. Someone mentioned
That the photograph has a
Backstage feel to it, others said
It reiterates the overall house
Style. The only thing that
Displeased me about my
Photography, was that many of the
Pictures in use seem very similar,
The surroundings were also limited
Due to the use of my own musical
Equipment.

11. Audience feedback
This question was used to find out if the audience
believed my DPS was of a certain journalistic style,
And also to establish whether my article appeared
To have a strong link to my images, and the rest of
‘SAMPLE’ magazine. It was mentioned that my artist
Appeared rather laid back and humble. By presenting
My artist like this, I hoped to create a relaxed
Interview that the readers could relate to.
The purpose of this question, was to discover
If the audience were able to identify what genre
Of music my magazine contained. The overall
Target, based on my survey monkey results, was
To create a magazine that featured both Hip-Hop
And rock elements. The results presented here,
Indicate that the magazine featured, Pop,
Hip-Hop, Soft Rock, and Indie, acts.

12. Audience Feedback
The feedback from this question
Shows that SAMPLE contains
Features associated with both
Mainstream, and Alternative music
Magazines.
The objective of this
Question was to find out
If my magazine was
Presented in such a way
That the public would
Wish to purchase it.
Fortunately, many of the
Reviewers felt that
SAMPLE was interesting
Enough in which to purchase.
Although, it was stated that
The price was slightly high.