   I have chosen to do one of my case
    studies on Kerrang Magazine as I believe
    that the magazine I want to
    produce, will aim for a similar style and
    target audience. By looking at this
    magazine I can see what are already
    the conventions of rock magazines.
   The Magazine focuses predominantly on rock
    music and aims its content at a teenage audience
    of all sexes.
   Bauer Media Group are responsible for publishing
    Kerrang on a weekly basis.
   James McMahon is the current editor of the
    magazine.
   Kerrang was first published on 6th June 1981 with
    Geoff Barton as the founder and editor and ever
    since the magazine has been published weekly.
   Currently Kerrang is sold for £2.20 and can be
    bought in most newsagents, supermarkets and
    music shops.
Colour scheme is red,       The general layout of the magazine is
white and blue which        quite simple with everything easy to      Masthead is big and clear
fits into the theme of      see and read.                             and stands out against the
British bands for this                                                pale background.
particular issue.

                                                                     The magazine has 3 cover
                                                                     stars, that overlap the
Cover lines to inform                                                main masthead, which is
the reader what the                                                  a convention of all
main feature of the                                                  magazines.
magazine is.


                                                                        Buzz words, designed to
Puffs advertising posters                                               persuade the reader to
in the magazine,                                                        read more.
designed to convince
the reader to buy the
magazine.                                                           Judging from the front cover
                                                                    of the magazine, you could
                                                                    say that they aim to target
                                                                    their magazine at teenagers
The magazine has a bar at the                                       of all genres and that are
bottom to give a last chance                                        into rock music.
attempt at showing the reader
who is featured in the magazine.
Title at the top of the page
                                                             which also shows the date
                                                             and issue number, a standard
Editors note, so the                                         convention of a magazine
reader can read                                              contents page.
about the
particular issue in
more detail.
                                                                  An list of the magazines
                                                                  content which is split in
                                                                  to different section
                                                                  dependent on the
Main image which                                                  genre.
gives the reader
more information on
what they may find
in this particular
feature of the                                                      Images which denote
magazine.                                                           pictures of featured
                                                                    articles within the
                                                                    magazine.
Colour scheme
which sticks to the
house style of the
magazine
(Yellow, Black         The contents sticks has a basic
and white)             layout, but it manages to cover all
                       the conventions of a contents
                       page.
The colour scheme
                           is a very basic black
                           and red which           Quotes taken from the       The main article
        Title positioned   relates well to the     article to try and entice   which is split into
        at the top of      target audience         the reader to read on.      two separate
        the page.          they are aiming for.                                columns.


                                                                                     Side bar
                                                                                     running
    Main image                                                                       down some
    denoting the                                                                     things you
    lead singer                                                                      can expect
    performing                                                                       to come
    live.                                                                            from the
                                                                                     band, to get
                                                                                     the reader
The double page
                                                                                     excited.
spread has a
basic layout, with
images and text
clearly separated
and clearly visible                                                                Secondary
over the basic                                                                     image showing
colour scheme.                                                                     the band
                                                                                   doing various
                                                                                   activities.
   There are various aspects of the magazine that
    work well and that I would like to take inspiration
    from when it comes to producing my own
    magazine. For example, the way the magazine
    lays out its front covers, is busy yet simple which
    aims at the same target market that I would be
    looking to sell to when it comes to magazine. Also
    the photo shoots and the style in which they do
    them is very accessible and replicable. Also there
    use of bright vibrant colours appeals to the same
    demographic I am aiming it. These are the features
    that I would like to take inspiration from when it
    came to producing my own magazine.

Kerrang magazine case study

  • 2.
    I have chosen to do one of my case studies on Kerrang Magazine as I believe that the magazine I want to produce, will aim for a similar style and target audience. By looking at this magazine I can see what are already the conventions of rock magazines.
  • 3.
    The Magazine focuses predominantly on rock music and aims its content at a teenage audience of all sexes.  Bauer Media Group are responsible for publishing Kerrang on a weekly basis.  James McMahon is the current editor of the magazine.  Kerrang was first published on 6th June 1981 with Geoff Barton as the founder and editor and ever since the magazine has been published weekly.
  • 4.
    Currently Kerrang is sold for £2.20 and can be bought in most newsagents, supermarkets and music shops.
  • 5.
    Colour scheme isred, The general layout of the magazine is white and blue which quite simple with everything easy to Masthead is big and clear fits into the theme of see and read. and stands out against the British bands for this pale background. particular issue. The magazine has 3 cover stars, that overlap the Cover lines to inform main masthead, which is the reader what the a convention of all main feature of the magazines. magazine is. Buzz words, designed to Puffs advertising posters persuade the reader to in the magazine, read more. designed to convince the reader to buy the magazine. Judging from the front cover of the magazine, you could say that they aim to target their magazine at teenagers The magazine has a bar at the of all genres and that are bottom to give a last chance into rock music. attempt at showing the reader who is featured in the magazine.
  • 6.
    Title at thetop of the page which also shows the date and issue number, a standard Editors note, so the convention of a magazine reader can read contents page. about the particular issue in more detail. An list of the magazines content which is split in to different section dependent on the Main image which genre. gives the reader more information on what they may find in this particular feature of the Images which denote magazine. pictures of featured articles within the magazine. Colour scheme which sticks to the house style of the magazine (Yellow, Black The contents sticks has a basic and white) layout, but it manages to cover all the conventions of a contents page.
  • 7.
    The colour scheme is a very basic black and red which Quotes taken from the The main article Title positioned relates well to the article to try and entice which is split into at the top of target audience the reader to read on. two separate the page. they are aiming for. columns. Side bar running Main image down some denoting the things you lead singer can expect performing to come live. from the band, to get the reader The double page excited. spread has a basic layout, with images and text clearly separated and clearly visible Secondary over the basic image showing colour scheme. the band doing various activities.
  • 8.
    There are various aspects of the magazine that work well and that I would like to take inspiration from when it comes to producing my own magazine. For example, the way the magazine lays out its front covers, is busy yet simple which aims at the same target market that I would be looking to sell to when it comes to magazine. Also the photo shoots and the style in which they do them is very accessible and replicable. Also there use of bright vibrant colours appeals to the same demographic I am aiming it. These are the features that I would like to take inspiration from when it came to producing my own magazine.