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Mobile Software Global Trends
    Event name and date




    Gian Luca Cioletti


1   © 2008 Nokia
Mobile Software Global Trends

    •What is changing in the markets
    •Business models
    •Distribution channels
    •Summary




2   © 2008 Nokia
Forum Nokia Business Development Team EMEA



Gian-Luca                 Jure            Jarkko           Patrick            Kirill         Rahim            Benjamin             Nora
 Cioletti                                                                                                    Roszczewski
                       Sustersic           Tolvi            Dalez           Zelenski        Zaknoun                                 Airas

   Leader,            Location Based    Enterprise and    Multimedia            CIS             MEA             Personal        Infotainment
                        Services and       Business                                                          Productivity and
  Business
                         Near Field        Mobility                                                              Utilities
Development
                      Communication

 Italy, Turkey           Alps and         Finbaltics,        French            Russian     Middle East and   Scandic, Poland,   UK and Ireland,
                      Adriatic, South     Germany,          speaking          speaking         Africa        Czech Republic,
                       East Europe       Netherlands       territories,      territories                        Slovakia
                                                         Spain, Portugal


+358503423554         +358504869523     +358408037360    +358503891632     +358504801487   +358407009694     +358504823831      +358408021077




   3   © 2008 Nokia
Our Vision

                      Forum Nokia
            the preferred partner for mobile
                developers communities




4   © 2008 Nokia
Forum Nokia’s Roles

•Technical support, providing
 developers with tools and technical
 information for a better, easier and
 faster development on top of Nokia’s
 platforms
•Create business opportunities for
 mobile developers
Big Opportunity number 1: mass market
                                 Navigation
             Messaging                               Gaming

                                                          Music
Communities


Digital imaging                                    Video & TV


                   The world in 2010: EUR 100 billion*
                   revenue for core markets
                                    * Nokia and external analysts´ estimates
6   © 2008 Nokia
Big Opportunity number 2:
enterprise market
                                           CRM
                                                             DCC
     Other Application
                                                               E-mail
                                                                   ECM
    Web conference &
    Team collaboration
                                                              ERP
                   SCM
                      PPM
                            Office Suite
                   The world in 2010: EUR 90 billion*
                                     * Nokia and external analysts´ estimates
7   © 2008 Nokia
Current and Future Use of Mobile
Services, Worldwide (Gartner Q4, 07)




8   © 2008 Nokia
D! client on Nokia phones,
some facts…

    •Downloads, global markets
             • Europe, China, MEA, SEAP, India
    •Downloads, EMEA markets
             • Russia, UK, Saudi Arabia, Egypt, UAE, Iran,
               Ukraine, Italy



9   © 2008 Nokia
How important are mobile applications
to the purchase of a handset?

     • 86% of panelists said the possibility
       to install applications to mobile
       devices is important.

     • Almost half of panelists installed add-
       on applications during the study.

                           Source Smartphone 360 study 2007




10   © 2008 Nokia
120


                            100
                                                          Other
                                                          Navigation and Maps
     Minutes / Day / User




                             80
                                                          Multimedia/Gaming
                                                          Browsing
                             60
                                                         PIM
                                                          Messaging
                             40
                                                          Voice
                             20
                                                     * At least twice per week during the panel period
                                                     Source: Nokia Smartphone 360
                              0
                                  Low   Mid   High



Great potential for non-voice
services on Nokia devices
11   © 2008 Nokia
Why does mobile and Nokia matter to
developers?
     •More than 3 billion mobile phones worldwide - one for every
      two people on the globe
     •Expected to jump to 4 billion by 2010 - roughly triple the
      number of personal computers
     •Approximately 4% of mobile phone users are actively
      downloading mobile applications.
     •Symbian OS device owners are much more likely to be
      downloaders. In certain EMEA countries, 23% of them are active
      downloaders.
     •Over 900 million Nokia handsets are in use around the world
     •More than 150 million S60 smartphones shipped
12   © 2008 Nokia
Operator’s ARPU global trends are
downward, but…….
• Data service usage is rapidly increasing worldwide, principally
  driven by mobile internet
• Data revenues amount now almost 20% of total revenues
  globally
• As growth slows down in mature markets, global operators
  expand to Emerging markets for future growth and service
  differentiation, mobile VAS market is booming in emerging
  markets
• Rising the interest to replicate Emerging markets’ business
  models based on low costs and low tariffs also in more mature
  markets
• Carriers are dominant distributors of content and applications in
  their domestic markets
Flat rate data pricing stabilizing in
most markets
     Operator Country GB/Jan GB/Jul
     Australia Telstra    1   1
     Austria    A1        3   3
     Bulgaria M-Tel       1,5 1,5
     Croatia    Vipnet    1   1
     France     Orange    1   1
     France     SFR       1   1
     Germany O2           5   5
     Germany T-Mobile     5   5
     Hong Kong1010        1   1
     Italy      TIM       1   0,5
     Italy      Vodafone 10 15
                          ∞
     Kuwait     Zain
     Lithuania Omnitel    1   1
                           ∞∞
     Malaysia Maxis
     Netherlands T-Mobile ∞ 1
     Portugal Vodafone 1      1
                           ∞∞
     Singapore M1
     South Africa Vodacom 3   3
     Switzerland Swisscom 1,5 1,5
     U.K.       H3G       1   1
                           ∞5
     USA        AT&T
                                                     60 €
                                  0€          40 €
                                       20 €
               Jan 07
               July 08
14    © 2008 Nokia
Business models & distribution channels

               Licensing
                                            ng
                                         isi
                                       rt        Subscription
                                     ve
                                    d
                                A


                                              rs
 The application store boom….
                                            to
                                          ra
                                        pe
                                       O         Content Providers
                    Retailers
15   © 2008 Nokia
LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT
35 MILLIONS TURKCELL SUBSCRIBERS



Forum Nokia Business Development
Team EMEA was consulting Turkcell in
setting up their application market place.
On the portal it has been deployed
already more then 100 mobile
applications from Forum Nokia
developers and more are in the pipeline
waiting for the deployment.
From the following link:
http://www.uygulamapazari.com/Store
Front/Index.aspx?lang=2 you will find the
application portal in English
TELENOR GROUP AND FORUM NOKIA JOIN
FORCES
Forum Nokia Business Development Team
EMEA reached an important agreement
with Telenor Group.
Forum Nokia will start promoting
applications and services to Playground, the
application portal for Telenor Group.
Playground portal is used by operators
belonging to the Telenor Group to select
and deploy new applications and services in
the markets.
You will find more information from the
following link:
http://playground.telenor.com/node/887,
and the article regarding the agreement at
the following link:
http://playground.telenor.com/node/899
Summary


 The ways people use their phone are changed
 The mobile is still the preferred device
 Mobile applications can offer new dimensions
 and more value
 The business will be big enough for all the
 ecosystem
Thank you

19   © 2008 Nokia

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Mobile Software Global Trends 050109

  • 1. Mobile Software Global Trends Event name and date Gian Luca Cioletti 1 © 2008 Nokia
  • 2. Mobile Software Global Trends •What is changing in the markets •Business models •Distribution channels •Summary 2 © 2008 Nokia
  • 3. Forum Nokia Business Development Team EMEA Gian-Luca Jure Jarkko Patrick Kirill Rahim Benjamin Nora Cioletti Roszczewski Sustersic Tolvi Dalez Zelenski Zaknoun Airas Leader, Location Based Enterprise and Multimedia CIS MEA Personal Infotainment Services and Business Productivity and Business Near Field Mobility Utilities Development Communication Italy, Turkey Alps and Finbaltics, French Russian Middle East and Scandic, Poland, UK and Ireland, Adriatic, South Germany, speaking speaking Africa Czech Republic, East Europe Netherlands territories, territories Slovakia Spain, Portugal +358503423554 +358504869523 +358408037360 +358503891632 +358504801487 +358407009694 +358504823831 +358408021077 3 © 2008 Nokia
  • 4. Our Vision Forum Nokia the preferred partner for mobile developers communities 4 © 2008 Nokia
  • 5. Forum Nokia’s Roles •Technical support, providing developers with tools and technical information for a better, easier and faster development on top of Nokia’s platforms •Create business opportunities for mobile developers
  • 6. Big Opportunity number 1: mass market Navigation Messaging Gaming Music Communities Digital imaging Video & TV The world in 2010: EUR 100 billion* revenue for core markets * Nokia and external analysts´ estimates 6 © 2008 Nokia
  • 7. Big Opportunity number 2: enterprise market CRM DCC Other Application E-mail ECM Web conference & Team collaboration ERP SCM PPM Office Suite The world in 2010: EUR 90 billion* * Nokia and external analysts´ estimates 7 © 2008 Nokia
  • 8. Current and Future Use of Mobile Services, Worldwide (Gartner Q4, 07) 8 © 2008 Nokia
  • 9. D! client on Nokia phones, some facts… •Downloads, global markets • Europe, China, MEA, SEAP, India •Downloads, EMEA markets • Russia, UK, Saudi Arabia, Egypt, UAE, Iran, Ukraine, Italy 9 © 2008 Nokia
  • 10. How important are mobile applications to the purchase of a handset? • 86% of panelists said the possibility to install applications to mobile devices is important. • Almost half of panelists installed add- on applications during the study. Source Smartphone 360 study 2007 10 © 2008 Nokia
  • 11. 120 100 Other Navigation and Maps Minutes / Day / User 80 Multimedia/Gaming Browsing 60 PIM Messaging 40 Voice 20 * At least twice per week during the panel period Source: Nokia Smartphone 360 0 Low Mid High Great potential for non-voice services on Nokia devices 11 © 2008 Nokia
  • 12. Why does mobile and Nokia matter to developers? •More than 3 billion mobile phones worldwide - one for every two people on the globe •Expected to jump to 4 billion by 2010 - roughly triple the number of personal computers •Approximately 4% of mobile phone users are actively downloading mobile applications. •Symbian OS device owners are much more likely to be downloaders. In certain EMEA countries, 23% of them are active downloaders. •Over 900 million Nokia handsets are in use around the world •More than 150 million S60 smartphones shipped 12 © 2008 Nokia
  • 13. Operator’s ARPU global trends are downward, but……. • Data service usage is rapidly increasing worldwide, principally driven by mobile internet • Data revenues amount now almost 20% of total revenues globally • As growth slows down in mature markets, global operators expand to Emerging markets for future growth and service differentiation, mobile VAS market is booming in emerging markets • Rising the interest to replicate Emerging markets’ business models based on low costs and low tariffs also in more mature markets • Carriers are dominant distributors of content and applications in their domestic markets
  • 14. Flat rate data pricing stabilizing in most markets Operator Country GB/Jan GB/Jul Australia Telstra 1 1 Austria A1 3 3 Bulgaria M-Tel 1,5 1,5 Croatia Vipnet 1 1 France Orange 1 1 France SFR 1 1 Germany O2 5 5 Germany T-Mobile 5 5 Hong Kong1010 1 1 Italy TIM 1 0,5 Italy Vodafone 10 15 ∞ Kuwait Zain Lithuania Omnitel 1 1 ∞∞ Malaysia Maxis Netherlands T-Mobile ∞ 1 Portugal Vodafone 1 1 ∞∞ Singapore M1 South Africa Vodacom 3 3 Switzerland Swisscom 1,5 1,5 U.K. H3G 1 1 ∞5 USA AT&T 60 € 0€ 40 € 20 € Jan 07 July 08 14 © 2008 Nokia
  • 15. Business models & distribution channels Licensing ng isi rt Subscription ve d A rs The application store boom…. to ra pe O Content Providers Retailers 15 © 2008 Nokia
  • 16. LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT 35 MILLIONS TURKCELL SUBSCRIBERS Forum Nokia Business Development Team EMEA was consulting Turkcell in setting up their application market place. On the portal it has been deployed already more then 100 mobile applications from Forum Nokia developers and more are in the pipeline waiting for the deployment. From the following link: http://www.uygulamapazari.com/Store Front/Index.aspx?lang=2 you will find the application portal in English
  • 17. TELENOR GROUP AND FORUM NOKIA JOIN FORCES Forum Nokia Business Development Team EMEA reached an important agreement with Telenor Group. Forum Nokia will start promoting applications and services to Playground, the application portal for Telenor Group. Playground portal is used by operators belonging to the Telenor Group to select and deploy new applications and services in the markets. You will find more information from the following link: http://playground.telenor.com/node/887, and the article regarding the agreement at the following link: http://playground.telenor.com/node/899
  • 18. Summary The ways people use their phone are changed The mobile is still the preferred device Mobile applications can offer new dimensions and more value The business will be big enough for all the ecosystem
  • 19. Thank you 19 © 2008 Nokia