The presentation suggests short-term and long-term strategies for Symbian in the smartphone market. It identifies problems such as declining Symbian market share and user satisfaction due to superior user experiences offered by competitors. Suggested strategies include improving the Symbian user interface, focusing on low-end mobiles, making Symbian open source, partnering with enterprises, and differentiating through applications and emotional targeting of customer segments.

1. Strategy to sustain and grow
Nokia
Symbian OS
PRIYAM BORTAMULI

2. Presentation Agenda
Smart Phone Identify Suggestions
Trends Problems
Presentation suggests the short-term and long-term strategies for Symbian

3. Smart Phone Market
Define, Trends, and Competition

4. Smart Phone: Definition
Smartphone is a small all-in-
one device that is used for
communication and
computing function
Most smartphones today use an
identifiable and open operating
system, often with the ability to
add applications.

5. Modern Smartphone OS
Iphone OS Symbian OS Blackberry OS Windows OS Android OS

6. Smartphone OS: Market Share
Though Symbian has the maximum market share but what
about user experience. Let’s see
Smartphone Market
Symbian enjoyed the
maximum market share
of smartphone market
share & in-spite of that it
suddenly came down in
2010. WHY?

7. Smartphone OS: User Experience
Symbian OS
• Most popular smartphone platform Blackberry OS
• Best smartphone feature • Best Email experience
• Large global development community • Good usability
• Too complicated • Less Choice
• Slow • Bad web browser
• Not media centric
I-Phone OS
• Most attractive and usable smartphone
• Best browser
• App store Android OS
• No Copy & Paste • No limitation
• Apple’s control on third party’s app • Ultimate Geek phone
• Lack of business function
Windows OS
• More Choice
• Advanced Hardware
• Design for business user
• Special apps
• Bad UI
• Bad Web browser

8. Evolution of
Smartphone
Smartphones are not only used for voice call
Smart phone are used for 3 important functions
• Convenience
• Context
• Fun
Top applications used
• Communications
• Utility
• Weather
• Games
• Education (like HBR, FT, WSJ)
• Entertain, Plan & Share

9. Issues: Current Challenges
Symbian trends, competition, and challenges

10. • Nokia’s Lumina (Windows OS) expected launch in Dec
• Adroid (Samsung, LG, Motorola) are gaining market
share in mass market
• I-Phone is gaining market share in high-end market
• Nokia’s market share is shrinking very fast
How to turn-around Symbian??

11. Some Facts
Nokia Symbian Satisfaction is poor, Market Share is falling down,
and many models launch allow competitors to focus on customer’s needs and grab
market share

12. Challenges
Samsung low end
What about the
galaxyyou’ve been seeing? Or LG’s aggressive pricing?
Or Chinese mobile devices
What is Nokia’s positioning and what is TG for Nokia Symbian phones?

13. Suggestions: Way Forward
Suggested Plan & Options for Nokia Symbian devices

14. Options for Nokia Symbian
Mobile Devices
Improve the user interface by
adding new features and smooth
experience
• Focus on low end mobiles.
• Make Symbian OS open
source
• Tie up with Corporates, Govt.
Organizations to increase the
sales
Symbian Future (video)

15. DIFFERENTIATE IT
» Applications are the product differentiator
» Nokia’s OVI store
» Projection: in 2014; 6.67 billion application
will be downloaded
» Increase user satisfaction index
» Alliance with software developers
» Increase community strength of Symbian

16. DIFFERENTIATE IT
» Reduce product portfolio
» Opportunity for targeting information users
» Target specific customers and specific
lifestyles
» Connect emotionally with the target
customers

17. Thank you
Q&A?