SME was tasked by the Minnesota Wild to create its first ever team mascot, one that supported community and youth-based initiatives.

1. OBJECTIVES R E S U LT S
SME was tasked by the Minnesota Wild, a franchise that joined Nordy enjoyed a successful first season in The State of Hockey,
the NHL in 2000, to create its first ever team mascot. The including appearances at Children’s Hospitals and Clinics of
assignment, which commenced prior to the 2008-2009 NHL Minnesota, a primary benefactor of the Wild’s community giving
season, focused on developing a mascot that supported community efforts. Nordy was also involved in Wild About Reading, youth
and youth-based initiatives. hockey fund raisers, Kids Club events, Season Ticket Holder
events and local non-profit charity events. Overall, Wild fans of all
SOLUTION ages have embraced the energy, excitement, and positive outlook
As the two organisations have worked together in the past to that Nordy represents.
develop a logo and team jersey, SME and the Wild leveraged this
successful partnership to research, concept, and design the new
SERVICES
mascot: “Nordy”. The idea of Nordy was borne out of factors that
heed the Minnesota region, culture, and local social demeanors In developing a mascot for the Minnesota Wild, SME
and attitudes. Additionally, feedback from Wild fans played an employed the following services:
integral role in the process. • Mascot Character/Name Development
• Mascot Logo Development
• Fan Research
Contact: Fred Popp | SME Europe | t: +44 (0)7588 663528 | e: fspopp@smebranding.com