About SME

SME is a global branding firm that specializes in sports, entertainment, non-profits, higher education, and consumer products. They help define, express, and build brands through strategic development. Their process involves defining the brand's strategy and positioning, expressing it through creative design and identity, and engaging stakeholders through marketing campaigns. They have successfully built brands for many organizations, including the Boston Bruins hockey team, Major League Soccer, and FIFA World Cup mascots.