The new Yankee Stadium opened in 2009 at a cost of $1.3 billion. It is located across the street from the historic old Yankee Stadium and holds around 53,000 fans. In addition to baseball, the new stadium features numerous entertainment amenities like a Great Hall with food and retail, a banquet center, museum, steakhouse, sports bar, and art gallery. The Yankees worked with Legends to develop and execute the marketing and sales strategy for relocating to the new stadium.

1. YA N KE E STADI UM : TR A N SFOR M I N G TR A DI T ION
Gehrig, DiMaggio, Mantle, Yogi, Jackson, Mo, Jeter and A-Rod.
Grandpa, Dad, Sis, the greenest grass, the bluest sky,
the 4 Train, the ghosts, the roar and the goose bumps.
Home of the greatest franchise in the history of sports…
26 and counting.
New Yankee Stadium
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The Yankees began construction on a new stadium in the
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summer of 2006. The $1.3 billion stadium was the most
expensive ballpark ever built. The new stadium sits directly
across the street from historic old stadium, and holds around
53,000 fans
The New York Yankees TeamUp with Legends to develop and
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execute the marketing campaign and sales for the historic
move to New Yankee Stadium.
wY RELOC AT I ON BR OCHU RE
Relocation Program Guide
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We sold over $650 million in term revenue
Signature Spaces
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2009 Ticket License Plans
Services Baseball is just the beginning at the new Yankee Stadium. Numerous distinct entertainment
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choices await fans every day of the year.
tf ever y NE W S TA D IU M S EATIN G BOW L
SCOREBOARD
GREAT HALL
OUTDOOR FOOD COURT
Developed Sales Strategy e Great Hall spans 31,000 square feet and serves as a main entrance and boulevard to
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retail stores and food and beverage amenities. It will feature an HD video board measuring
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239
SPORTS BAR 201
24’ (height) x 36’ (widt h) and a LED ribbon board measuring 5’ (height) x 383’ (wi dth).
(width) 3’ (width). 202
Premium Seating Sales Execution
434B 237 MONUMENT PARK
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L PE LL
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BANQUET, CONFERENCE AND BUSINESS CENTER 334
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Assembled and led 30-storng sales team
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e banquet, conference and business center features full audio/video capabilities, including video
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features 235 136 103 204 305 406
f presentations,
conferencing, liquid crystal display projectors and wireless microphones for p resentations, enabling 234
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corporate guests to conduct business while enjoyin g the baseball experience.
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enjoying 433 333
Concept and marketing of sales centre
CLUB
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306 407A
134 205 3
HIP
233B
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MUSEUM 432B
BERS
332B 133 206 4 407B
233A 307
Brand and Marketing Campaign
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MEM
e museum features baseball artifacts and provides an interactive area for adults and children alike.
artifacts
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ifa 207
432A 232B 132 107 5
332A 208 308 408
232A 108
YA N K E E S S T E A K H O U S E A N D G R I L L R O O M 131 6
431B
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e bi-level restaurant provides two unique dining experiences year round. 331 231 209
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431A 230 110 210
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MARTINI BAR 330 66
8 310 410
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e Martini Bar provides a unique space where fans can enjoy their favorite drink while enjoying
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favor ite 430 62-65 28 12
a view which overlooks the Great Hall. 329
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27B 13
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SPORTS BAR 328 58 227B
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e Sports Bar is located in center- eld with great views of Monument Park and the playing eld. 56
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227A 126 25 114B 214A 16
ES
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327 54 17 313 413
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ART GALLERY AND MEMORABILIA S TORE 19
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24A
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326 225 116 215 314
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e Art Gallery and Memorabilia Store fea tures the works of a world-renowned artist, as well
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features 426 50
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23 17A
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as collectibles showcasing great moments in Yankees history. 325
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21B 18
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425 46 122 117B 25 415
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FOUR DIS TIN CT RETAIL S TORES 324 121B 118 27 316
121A 28
424 44 222 120B 120A 119 218A
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e four distinct retail stores, each containing xtures and layouts similar to those in an upscale
f dis tinct 323 43
221B 218B 30 317
221A 220C 220A 219
mall, include the Home Plate Store, New Era Store and Great Hall Store. e fourth location is
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fou rth 42
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220B
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the Art Gallery and Memorabilia Store on the Field Level concourse. 322 40
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420C 420A
420B
2009 Ticket License Plans & Locations
Multi-Year Full Season - Premium
Luxury and Party Suites
Full Season
Full Season, 41-Game, 20-Game
Full Season, 41-Game, 20-Game, 15-Game, 12-Game, 11-Game
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