2. M&C Saatchi Australia is an
Integrated Agency
In my experience, I have worked across various media (press, DM, OOH, radio, TV, digital)
through integrated campaigns, as well as brand identity and creative platform work.
We worked with various divisions within the Agency to reach our campaign goals.
M&C Saatchi Group
3. Accounts included financial services
and property development
OnePath is one of the leading providers of financial services in
Australia, including investment, insurance and superannuation.
The business is divided into two divisions: OnePath Brand and
OnePath Direct Insurance. Website: http://www.onepath.com.au/personal.aspx
eftpos – the way Australia pays
For more than two decades, Australian consumers and merchants
have used eftpos as a safe, convenient and quick way to pay.
Website: http://www.eftposaustralia.com.au/
Lend Lease designs safe, welcoming communities with the best
facilities for people to live, work, learn and play. They’ve been
creating large-scale, master planned urban communities in
Australia for more than 50 years. Website: http://www.lendlease.com/
4. Live Date March 2011
Media TV (1 x 60”, 4 x 30”) , Press and OOH (citylights)
Objectives - A launch campaign to drive brand awareness
- Align eftpos with Australian values of being honest, fair and
reliable
- Position eftpos as the preferred payment method
BST (Brutally eftpos, the way Australia pays
Simple Thought)
Integrated Campaigns
Brand Launch
5.
6. Live Date July-Sept 2011
Media Train Station Domination, OOH (citylights and cross-tracks),
digital screens
Objectives - Make eftpos the first choice for payments under $20
- 11% volume increase in specified merchants
BST (Brutally CHQ + SAV = No cash hassles
Simple Thought)
Strategy Retailer-specific targeted strategy, using a combination of
visuals, headlines and copy, to truly target transit areas
Integrated Campaigns
Micropayments
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10. Live Date Nov-Dec 2011
Media Press, OOH (citylights and large digital site), merchant POS,
DL statement insert, digital banners, Facebook, eftpos website
Objectives - Launch an annual Christmas ‘give-back’ tradition for eftpos
- Empower Australians to donate to an Australian cause
- Make people feel good about pressing CHQ or SAV at
Christmas – regardless of the charitable cause chosen
- Thereby, increasing volume of transactions
BST (Brutally Every Christmas, pressing CHQ or SAV now = the joy of giving
Simple Thought)
Integrated Campaigns
Xmas ‘Giveback’
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14. Live Date April 2011
Media Press, digital banners
Objectives - Increase brand awareness
- Build on brand values of trust, experience and leadership
BST (Brutally Choose the brand you can trust
Simple Thought)
Strategy Target specific sections of the newspaper with a definitions
driven campaign
Press & Digital
Brand Awareness
15.
16. Live Date February 2011
Media DM pack, eDM, digital banners
Objectives - Increase number of policies taken out by the QFF database
BST (Brutally Protect your family and be rewarded
Simple Thought)
Product / OnePath Income Protection policy sold under ANZ-branding;
Context DM pack and eDM were sent to the QFF (Qantas Frequent
Flyer) database
Direct & Digital
ANZ Income Protection
17.
18. Live Date October 2011
Media Letterbox drop DL flyer, press, 30” radio
Objective - Attendance at the event
BST (Brutally Ropes Crossing turns 5!
Simple Thought)
Project Ropes Crossing (NSW)
Events Marketing
Ropes Crossing’s 5th Bday Party
19.
20. Live Date September 2011
Media Letterbox drop die-cut, press
Objective - Attendance at the event
BST (Brutally Celebrate the Willow Rise Park Launch!
Simple Thought)
Project Woodlands (QLD)
Events Marketing
Woodlands Willow Rise Park Launch
21.
22. Live Date December 2011
Media OOH (shopalite), poster, press, 30” radio
Objective - Increase in enquiries and sales
BST (Brutally Get in early and save at Jordan Springs!
Simple Thought)
Project Jordan Springs (NSW)
Retail
Jordan Springs ‘Early Bird Bonus’
23.
24. Live Date September 2011
Media Roll-fold DL, poster, eDM
Objective - Increase in enquiries and sales
BST (Brutally Refer your friends and win!
Simple Thought)
Retail
National Public Referral Campaign
25.
26. Live Date July 2011
Media Letterbox drop A3 glossy magazines (x 15)
Objectives - Increase in enquiries and sales
- Create a sense of community at Lend Lease projects
BST (Brutally It’s the life at a Lend Lease community
Simple Thought)
Community/Retail
National Spring Campaign
27.
28. Live Date December 2011
Media Letterbox drop A4 retail catalogue, letterbox drop A5
flyer, press, OOH (scooters, billboards), radio (x 10-15 each)
Objectives - Increase in enquiries and sales
- Attendance at the Summer events
BST (Brutally Find your new home at a Lend Lease community now /
Simple Thought) It’s the Summer life at a Lend Lease community
Strategy Summer campaign was two-tiered; retail and summer events
Retail/Events
National Summer Campaign
