Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Liberty & Co Communications is a strategic communications consultancy dedicated to elevating both brands and executives. Here's an overview of our philosophy, services, values and kudos!
Brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients support or attack brands according to their personal experience and have an impact on companies’ reputation.
‘Brand Together’ by Nicholas Ind, Professor at the Business School in Oslo (Norway), written together with Clare Fuller and Charles Trevail defends that companies won’t reach their stakeholders and be successful by relying on mass advertising but through an authentic engagement and co-creation processes that build stronger bonds between brands and stakeholders by talking and collaborating with them.
Nowadays, communication is a two-side path, employees have much more to say and brand managers have to fuel that relationship and get stakeholders to engage and feel that they also “own” the brands.
Brands want to innovate, surprise and be admired. However, it is not only a matter of launching new products and services, but new processes, models and ideas. Trust is key factor when trying to create a constant and permanent creativity and innovation atmosphere, since it helps to dialogue and exchanging, main basis of a collaboration process.
The character and DNA of a company should be expressed through their actions and ideas, and those will shape the view that customers, stakeholders and society have about the brand. The sum of these considerations will be translated into the reputation of the brand. Hence, the important role of co-creation and innovation when promoting a brand.
Brand managers tend to overvalue reward influence but, as Ind says, what motivates professionals the most is to participate, socialize and do something that is worth it. It is an essential requirement to get employees engaged turning them into the most important brand ambassadors. Because of this, the organization will achieve three main goals: product and services innovation, brand value reinforcement and improvement of financial results.
Co-creation process can be divided into two stages (the thinking stage and the implementing stage) and help brands to be owned by users, by speaking and collaborating with them in order to create and develop those things that really affect them and are important for them
How to Hire Top Talent to Create a Purpose-Driven BusinessY Scouts
Brian Mohr, Co-Founder & VP of Growth, Y Scouts
Evolution of Management - The way we hire and manage employees has evolved over the centuries. Historically (industrial revolution, scientific management) people were hired and supervised to perform specifically-designed tasks, with a great focus on optimizing productivity. We still see the effects of those roots today. Later, the bureaucracy developed, and behavioral management emerged between the 1920s to 1950s to focus more on the real needs of employees. In recent decades we've seen much emphasis on management science (six sigma, lean) ad its main focus remained often on process or productivity rather than on people.
State of our Workplace Today - Despite contemporary thought leaders (like Peter Drucker, or the emergence of Servant Leadership), today's workplace still produces much unproductive stress, eliminates much creativity and inspiration, and is characterized by high levels of disengagement. This in turn leaves significant opportunities for productivity, growth, and profitability on the table.
Research on Purpose – One of the key pieces we believe is missing is “purpose”. In Daniel Pink’s research on what really motivates people, he finds that purpose is one of the three main drivers. In Gallup’s research into why people follow, “hope” is one of the main factors. Dr. Seligman’s research in the area of positive psychology shows that having a sense of purpose is a key route to high well-being. Purpose is good for people, but for business as well. A range of studies has demonstrated the far-superior results that purpose-driven companies obtain over their money-driven counterparts.
Implications for You – For most companies this means there is a need t0 discover what their purpose is, to communicate, Y Scouts is proposing three main implications. First, what is your purpose? What are you most passionate about, and what are you doing to pursue that? Second, how can you help others find and pursue that? Second, how can you help others find and pursue their purpose? You have great influence over your existing employees (casting them in the right roles) as well as your new hires (interviewing them for fit and purpose). And thirdly, how can you develop and focus your managers and employees on their strengths? To allow purpose to thrive, managers will need to respect the employee for who he/she is and focus on bringing the best out in them.
What We Do – How Y Scouts can help
Q&A
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Liberty & Co Communications is a strategic communications consultancy dedicated to elevating both brands and executives. Here's an overview of our philosophy, services, values and kudos!
Brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients support or attack brands according to their personal experience and have an impact on companies’ reputation.
‘Brand Together’ by Nicholas Ind, Professor at the Business School in Oslo (Norway), written together with Clare Fuller and Charles Trevail defends that companies won’t reach their stakeholders and be successful by relying on mass advertising but through an authentic engagement and co-creation processes that build stronger bonds between brands and stakeholders by talking and collaborating with them.
Nowadays, communication is a two-side path, employees have much more to say and brand managers have to fuel that relationship and get stakeholders to engage and feel that they also “own” the brands.
Brands want to innovate, surprise and be admired. However, it is not only a matter of launching new products and services, but new processes, models and ideas. Trust is key factor when trying to create a constant and permanent creativity and innovation atmosphere, since it helps to dialogue and exchanging, main basis of a collaboration process.
The character and DNA of a company should be expressed through their actions and ideas, and those will shape the view that customers, stakeholders and society have about the brand. The sum of these considerations will be translated into the reputation of the brand. Hence, the important role of co-creation and innovation when promoting a brand.
Brand managers tend to overvalue reward influence but, as Ind says, what motivates professionals the most is to participate, socialize and do something that is worth it. It is an essential requirement to get employees engaged turning them into the most important brand ambassadors. Because of this, the organization will achieve three main goals: product and services innovation, brand value reinforcement and improvement of financial results.
Co-creation process can be divided into two stages (the thinking stage and the implementing stage) and help brands to be owned by users, by speaking and collaborating with them in order to create and develop those things that really affect them and are important for them
How to Hire Top Talent to Create a Purpose-Driven BusinessY Scouts
Brian Mohr, Co-Founder & VP of Growth, Y Scouts
Evolution of Management - The way we hire and manage employees has evolved over the centuries. Historically (industrial revolution, scientific management) people were hired and supervised to perform specifically-designed tasks, with a great focus on optimizing productivity. We still see the effects of those roots today. Later, the bureaucracy developed, and behavioral management emerged between the 1920s to 1950s to focus more on the real needs of employees. In recent decades we've seen much emphasis on management science (six sigma, lean) ad its main focus remained often on process or productivity rather than on people.
State of our Workplace Today - Despite contemporary thought leaders (like Peter Drucker, or the emergence of Servant Leadership), today's workplace still produces much unproductive stress, eliminates much creativity and inspiration, and is characterized by high levels of disengagement. This in turn leaves significant opportunities for productivity, growth, and profitability on the table.
Research on Purpose – One of the key pieces we believe is missing is “purpose”. In Daniel Pink’s research on what really motivates people, he finds that purpose is one of the three main drivers. In Gallup’s research into why people follow, “hope” is one of the main factors. Dr. Seligman’s research in the area of positive psychology shows that having a sense of purpose is a key route to high well-being. Purpose is good for people, but for business as well. A range of studies has demonstrated the far-superior results that purpose-driven companies obtain over their money-driven counterparts.
Implications for You – For most companies this means there is a need t0 discover what their purpose is, to communicate, Y Scouts is proposing three main implications. First, what is your purpose? What are you most passionate about, and what are you doing to pursue that? Second, how can you help others find and pursue that? Second, how can you help others find and pursue their purpose? You have great influence over your existing employees (casting them in the right roles) as well as your new hires (interviewing them for fit and purpose). And thirdly, how can you develop and focus your managers and employees on their strengths? To allow purpose to thrive, managers will need to respect the employee for who he/she is and focus on bringing the best out in them.
What We Do – How Y Scouts can help
Q&A
Together: Startup Communities Can Change the WorldDonna Harris
In the last 5 years, the world has made great strides in recognizing, celebrating and encouraging entrepreneurship, but there are major questions left unanswered. Why, if we believe the data around the correlation between entrepreneurship and job creation, does so much that drives entrepreneurial success get left to chance? Why, when we all say we want our startup ecosystems to be “better”, do we still focus our definition of better on access to capital when, even in a developed economy like the United States, less than 0.02% of all companies ever take venture capital funding? Why, with the power of today’s technology, have we not made more progress in solving our world’s challenges -- how we educate our children, provide healthcare, access efficient sources of energy and deliver so many other government services? And why, in today’s hyper-global and hyper-connected economy, does geography still matter so much as to why some startups succeed and some startups fail? This presentation dissects these challenges and presents a new vision for a truly hyper-local and hyper-global worldwide startup ecosystem.
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
Within People - A Guide to Bringing Values to LifeWithin People
How do you define your values to drive growth - and begin to live them in your culture? Full of case studies and practical tips, this guide was designed by Within People for leaders who use culture to drive their business forward, but are struggling to get values to work for them.
The DIY Newsroom: a new approach to communicationsSTUART HOWIE
How do make sure you're heard - and not herd - in today's Attention Economy? A DIY Newsroom maximises the return on your communication efforts. You control your message - and you do it from your own resources.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of the client's social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.We believe that 'Your message needs to be believed, not just communicated'. Our clients range from International Music Artists like Swami Music to NGOs like Prabhaav Foundation and corporates like DLF Cinema Unit.
THINK is an original business plan my team and I developed in our postgraduate Marketing Leadership Capstone course. In April 2016, my team and I received the John L. Murray Award for Excellence in Marketingfor developing THINK, a community workspace that combines digital and physical. The emphasis is on fostering creativity whilst empowering members to take control of their own education
Creating and Sustaining Culture in Start-UpsMCCIA Pune
What is a culture in a startup? How is it built? Which are the characteristics and values that go into building and sustaining a culture? Read on to know from Dr. Swati Karve, who wrote in 'Samapada', monthly publication of MCCIA
Within People - How culture helps you growWithin People
21st century business has evolved from believing “people are an asset” to understanding that it is how people work together that creates value. We wanted to find out what might be stopping leaders from seeing the importance of culture. And uncover common stories across the world where leaders have found ways to grow a culture - that grows a business.
Together: Startup Communities Can Change the WorldDonna Harris
In the last 5 years, the world has made great strides in recognizing, celebrating and encouraging entrepreneurship, but there are major questions left unanswered. Why, if we believe the data around the correlation between entrepreneurship and job creation, does so much that drives entrepreneurial success get left to chance? Why, when we all say we want our startup ecosystems to be “better”, do we still focus our definition of better on access to capital when, even in a developed economy like the United States, less than 0.02% of all companies ever take venture capital funding? Why, with the power of today’s technology, have we not made more progress in solving our world’s challenges -- how we educate our children, provide healthcare, access efficient sources of energy and deliver so many other government services? And why, in today’s hyper-global and hyper-connected economy, does geography still matter so much as to why some startups succeed and some startups fail? This presentation dissects these challenges and presents a new vision for a truly hyper-local and hyper-global worldwide startup ecosystem.
Repost: Studio D's 100 Questions for the Young CreativeLauren Serota
We spent a year listening to creatives across the design industry, and generated a list of 100 questions we wished we'd known at the beginning of our career. Designed both for self reflection and to cut through hiring-process gloss, they start out innocently enough but quickly cut to the chase.
Within People - A Guide to Bringing Values to LifeWithin People
How do you define your values to drive growth - and begin to live them in your culture? Full of case studies and practical tips, this guide was designed by Within People for leaders who use culture to drive their business forward, but are struggling to get values to work for them.
The DIY Newsroom: a new approach to communicationsSTUART HOWIE
How do make sure you're heard - and not herd - in today's Attention Economy? A DIY Newsroom maximises the return on your communication efforts. You control your message - and you do it from your own resources.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of the client's social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.We believe that 'Your message needs to be believed, not just communicated'. Our clients range from International Music Artists like Swami Music to NGOs like Prabhaav Foundation and corporates like DLF Cinema Unit.
THINK is an original business plan my team and I developed in our postgraduate Marketing Leadership Capstone course. In April 2016, my team and I received the John L. Murray Award for Excellence in Marketingfor developing THINK, a community workspace that combines digital and physical. The emphasis is on fostering creativity whilst empowering members to take control of their own education
Creating and Sustaining Culture in Start-UpsMCCIA Pune
What is a culture in a startup? How is it built? Which are the characteristics and values that go into building and sustaining a culture? Read on to know from Dr. Swati Karve, who wrote in 'Samapada', monthly publication of MCCIA
Within People - How culture helps you growWithin People
21st century business has evolved from believing “people are an asset” to understanding that it is how people work together that creates value. We wanted to find out what might be stopping leaders from seeing the importance of culture. And uncover common stories across the world where leaders have found ways to grow a culture - that grows a business.
This presentation looks at the steps required to develop a communications strategy or plan. It's aimed primarily at the nonprofit sector but is applicable to a wide variety of users. Visit communicateandhowe.com for more details in my blog post series "Nonprofit Communications Strategy."
Developing a S.M.A.R.T. Communications Plan
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UNBOX AUSTRALIA: Removing Unconscious Bias from the marketing processAnne Miles
The only training program specifically for the marketing and creative process developed by a former agency employee and brand strategist specifically for the entire marketing and creative process.
For almost 30 years Comstat has set the standard in virtually every branch of corporate communications in Puerto Rico, covering the gamut from reputation and crisis management to media and public relations. This is why top-tier clients from myriad industries look to Comstat for strategic thinking and tactical implementation. As a division of Badillo Nazca Saatchi & Saatchi, member of the Publicis Groupe global communications network, Comstat is committed to driving results in the conversation economy.
Absolute Communications is an integrated communications agency focusing on three key areas - Public Relations and Corporate Communications, Digital and Social Media and Live Communications and Event Consultancy
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2.
What actions do you look for in a
communications partner?
A team with aptitude and insight?
People who are proactive and creative? Who actually come up with
the big ideas that can make all the difference to your business?
Someone who can get inside your head, tease out your thoughts
and express them in the most eloquent and influential way possible?
An advisor who is brave enough, cares enough, knows enough to
tell you what you don’t know?
Partners who simply make business more enjoyable because of
their attitude and their actions?
Have you met Action Communications?
Whatever you think you can do or believe you can do, begin it. Action has magic, grace and power in it. 2
Johann Goethe
3.
Actions deliver results
Action Communications is a dynamic consultancy offering services in:
!
branding
! marketing and communications
! public relations
! digital media
! sales promotions
! specialist writing
! event and project management
! organisational and personal development
Founded in 1998, and launching in Australia in 2012, we are
accomplished professionals who have worked with some of the
world’s most admired brands.
We are known for taking the right action and achieving the right
results.
What do we look for in a partner?
Industry leaders and emerging stars chasing ambitious goals, high
standards and powerful brands – while at the same time truly
appreciating their people, the environment and their communities.
People who value great communication and bold actions.
Never confuse motion with action. 3
Benjamin Franklin
4.
Creative Actions
In any communication or campaign your goals have to be exact,
your USP unequivocal. You need the Big Idea. If it doesn’t sell, it’s
not creative, claims David Ogilvy. He knows. Creativity beats
frequency hands down every time.
Creativity is the hallmark of what we do at Action Communications.
Creativity comes from being right on brief. For all involved, it’s
exciting, memorable and above all creates the desired effect.
People pause, eagerly take everything in, file it in the ‘remember this’
folder in their minds, instantly share with others, then revisit and make
a decision. In those few moments you have it: attention, exposure,
recognition, engagement and results.
Be it a simple letter or a transformative personal development
program – it is the element that can make all the difference in the
world.
At Action Communications our diverse experience means we can
offer organisations dynamic and inspired solutions that bridge
marketing and human resources, having a significant impact on the
business.
Don’t bunt. Aim out of the ball park. Aim for the company of immortals. 4
David Ogilvy
5.
Productive Actions
We offer the full suite of marketing communication services and transformative personal development solutions.
Branding Sales Campaigns
• Branding – foundations, values, positioning, names, design and • Marketing offers and special sales promotions
identity
• Packaging Writing & Communication
• Annual reports, IPOs and corporate profiles
Marketing • B2B and B2C communications
• Marketing strategy and advice • Internal communications
• Research and analysis • Business letters and proposals
• Marketing planning, budgeting and implementation – annual, • Speeches
project, new business launch / go-to-market • Newsletters, brochures and award entries
• Direct marketing • Advertising copy
• Outsourced marketing management – we can be your • Other marketing collateral
marketing department and manage other agencies e.g.
advertising, digital, PR, research, media planners etc. Event & Project Management
• Event and special project management
Public Relations • Sponsorship management
• Public Relations strategy and counsel • Coordination of advertising, design, print and photography
• Media launches, media liaison, media kits/releases/pitches, • Special film and multimedia projects including script
feature articles, case studies, opinion pieces, profiles and development, direction and production
backgrounders
• Crisis management and media training Organisational & Personal Development
• Social media • Strategy and communication of major organisational change
initiatives such as gender diversity, mergers, strategic
Digital redirection, engagement, and morale building and cultural
• Digital strategy enhancement
• Web and social media strategy for Linked-In, Facebook, Twitter, • Leadership and team development
YouTube • Cultural empowerment
• Digital and web copy and concepts, inclusive of SEO • Facilitation 1
• E-marketing • Personal development workshops
The path to success is to take massive, determined action. 5
Anthony Robbins
6. Active People
Sherryl Caulfield has over twenty-five year’s experience working Anita Beasley has had a career spanning twenty years in Australia
for leading brands on the agency and client side. Her career has and the UK working for start-ups to global corporations and major
spanned three major sectors: Technology, Outdoors, and government enterprises. She is a specialist in building brands,
Organisational and Personal Development. marketing businesses, driving sales and developing relationships.
Her first major consultancy At twenty-one, Anita helped launch Colorado, one of
position saw her working with Dr Australia’s leading fashion labels. Two years later she was
Jim Macnmara author of The appointed National Marketing Manager. She has worked
Australian Marketing Handbook. for Japan’s largest wedding company, one of the leading
global entertainment companies, headquartered in Los
Later, she joined Lotus Angeles, and the world’s largest athletic retailer.
Development – then the second
largest software company in the Along the way she has hit sales and brand awareness
world – as Marketing targets through above- and below-the-line advertising,
Communications Manager for marketing, merchandising and instore-promotions.
Australia and New Zealand.
During her tenure Sherryl was From 2006 to 2008 she headed up the Red Agency in
recognised as providing the best Brisbane responsible for a team of PR consultants and a
PR service to the Australian IT industry. She also introduced their range of international, national and state-based clients. These
first roadblock advertising campaign that reached 10% of the included Parrot, Big W Vision, The Haines Group, IPAA (Qld), Fairfax
Australian population and saw brand awareness scale record highs. Digital, David Reid Homes and Metropolitan South Institute of TAFE
(MSIT), helping the latter win the National Australian Marketing
After being retained by IBM as a key member of its e-business Institute Award in 2008 for their Small Business Solutions project.
team, Sherryl launched Action Communications working with clients
in Australia, New Zealand, Asia and the US. The impressive results Thereafter she joined emberin, Australia’s most successful gender
she achieved for clients include magazine covers, extensive diversity company. In her role, Anita consulted to many of Australia’s
television exposure, memorable motivational events, and sizeable Top 100 companies and built a significant web portal for working
new business leads and conversion due to her exceptional B2B women – www.womensvillage.com.
writing skills.
Anita has a BA with a double major in journalism and a 1
Sherryl has a Bachelor of Business, Communication from QUT. Graduate Diploma in Communications, majoring in Advertising.
Enthusiasm – the sustaining power of all action. 6
Samuel Smiles
7. Mark Squires is one of Australia’s most seasoned event managers He is valued for his calm leadership, creativity and execution skills.
having worked in the corporate presentation, theatre and He has a certificate in Life Coaching and is a qualified Practitioner
entertainment industries in Europe and Asia Pacific for over twenty of Neuro Linguistic Programming. As well as his role at Action
years. Communications, Mark is a project manager with Outdoors
Queensland and runs a coaching business called Choiceworks –
He was a partner in Connections Event Management for over a because of his firm belief that in every situation we have choices
decade, responsible for launching Compaq Computers and Adobe and life is about making those choices work for you.
in Australia, incentive conferences in Maui and Bali and calling a
fireworks display over Sydney Harbour, amongst many other high- Action Partners
profile assignments.
Action Communications works with trusted partners, who are
His passion for adventure experts in their field, to deliver strategic, quality, integrated and
and its role in personal seamless communication services. We take action on your behalf
transformation led him to to source, liaise and manage the work from concept to final
study at the Sir Edmund delivery. We can work with your existing agencies or we can
Hillary Outdoor Pursuit handle the entire project using people whose track record is
Centre and work for over a paramount.
decade with Outward Bound,
the world’s leading Our partners include:
experiential learning
organisation. • Market Research - Footprints
• Branding/Design – DesignbyLook, Baseline Shift, FC Creative
In New Zealand he led
Outward Bound’s business • Photography – Lucid Photography, Robert Shakespeare
and custom-design
• Advertising/Creative – Basis, BCM, The Engine Group,
programs. His management
skills were recognised when Decoder
Outward Bound was selected
• Web/SEO & Apps – Geekware, Clarimont Consulting
as the best place for people
to work in New Zealand by Unlimited magazine – the equivalent to • Media Planning – OMD 1
Australia’s BRW magazine. He is still a member of Outward Bound
• Digital Planning – Traffika, Bluewire
Australia’s external safety committee.
• Social Media Strategy – Socially Sorted
An idea that is developed and put into action is more important than an idea that exists only as an idea. 7
Edward de Bono
8. Active Fans Our solid experience comes from working with the following leading brands:
9. Branding Action
Iconic Australian outdoor retailer, Mountain Designs, had a solid Japan's biggest wedding company, Watabe, provides destination
heritage in the mountains yet wanted to appeal to a much broader and themed weddings for Japanese couples in exotic locations such
range of adventurer. as Honolulu, Paris, Florence, the Scottish Highlands, Queenstown,
the Gold Coast and Bali. In a global role, Anita created the concept
Anita created a new sub-brand and spearheaded the development of
called Pro-Elite for the extreme a new business venture for the
alpinist, as well as new logos and organisation – Blush Weddings – to
an integrated appeal to a Western market, and to
corporate/brand/retail image that substantially grow the company’s
was promoted via several business and ROI from their property
company-first initiatives: new investments. Blush Weddings was the
website front end, new direct marketing newsletter, new in-store company's foray into the US market
point of sale program, visual merchandising and the first Australia- with operations based out of Los Angeles and Hawaii.
and New Zealand-wide retail catalogue letterbox drop.
As project leader, Anita wrote the business plan and created all
She backed the sponsorship of an adventure racing team to budgets. Working with a leading branding agency she researched
highlight their broader market offerings and promoted the and developed a name and branding, following market research
sponsorship through public relations, managed by Sherryl. (quantitative and qualitative) in Australia and the US. The branding
Team Mountain Designs included Guy Andrews, then 31, three- creation involved rationale and positioning, logo, corporate identity,
times Australian surf ironman champion, and an experienced website concepts, advertising, retail store concepts and packaging.
interviewee. The publicity campaign for this sponsorship and race
involvement (The Mild Seven Outdoor Quest in China) resulted in The Blush Weddings project was one of the most exciting and
the news item being picked up by newswires, national newspapers, comprehensive branding campaigns
radio and TV, resulting in brand awareness reaching record highs. any designer could hope to work on.
Anita's entrepreneurial spirit, and her
“We are getting calls left right and centre. I never got this much marketing nous and rigour enabled
publicity when I was the National Ironman Champion.” us to create a dynamic concept to
launch this new international
Guy Andrews, Professional Athlete business. She is a joy to work with
and someone I admire immensely. 1
Bob Rodger, Managing Director, RHA
Everybody wants a piece of the action. Everybody needs a main attraction.
9
Sweet
10. Marketing Action
Foot Locker is the world’s largest athletic retailer. Anita was "Many of the Division's key stakeholders have noted the excellence
responsible for launching Foot Locker Australia’s first internet site, of our recent activities, particularly the 1998 Road Safety Summit
their first direct marketing program and their first all women’s and the Queensland Transport display at the 1998 Motor Show. As
catalogue. By conceiving a unique sales the main organiser of these events, you should be congratulated on
promotion that gave GST back to the customers your expertise and efforts. I am very appreciative of your work and I
through a return discount offer, she turned the look forward to witnessing more of your triumphs in future."
introduction of GST into a $400 K sales success
for the company. A Coca-Cola on pack promotion Paul Blake, Executive Director, Queensland Transport
resulted in $650k in sales. Through end of year
catalogues she drove record sales budget Sherryl was the Australian and New Zealand Marketing
weeks, achieving record sales for two Communications Manager for Lotus Development – one of the top
consecutive years and winning four Cream Ad two global software companies – responsible for a $4million budget
Awards. and a $4 million upgrade target. Her responsibilities included public
relations, advertising,
Anita has been a senior marketer for several high profile research, events,
organisations. Highly strategic, she understood the importance of sponsorship, marcoms,
research, brand, integration, creativity, reach and achieving ROI. She and channel, web and staff
managed her budgets well, gave insightful briefs which allowed for communication. Working
creativity and impact but essentially let us get on with our job – to as part of a highly-
create meaningful campaigns that not only won awards but delivered motivated, high-performing
results – be they attitudinal shift or money in the till. team, the company grew
four-fold in six years.
Alan Kewley, Group Account Director, BCM
Sherryl is a major part of
the ANZ Marketing team.
Anita was integral to the marketing success of Queensland's road
Without her commitment, dedication, drive and determination, many
safety communications and the youngest person to be appointed to
of the projects we completed would have been dropped or delayed.
the Queensland Transport Board, She handled several road safety
She understands the need for creativity to differentiate ourselves in all
summits, road safety stands at the Queensland Motor Show (winning
forms of communication and is a high contributor of creative ideas.
stand of the show), anti-drink driving campaigns, pedestrian and bike
Sherryl is a high achiever and a real pleasure to work with. 1
helmet safety campaigns as well as air care campaigns. These
involved large budgets, market research, media launches with
Mike Clarke, APAC Marketing Director, Lotus Development
government ministers and integrated advertising.
Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
10
Albert Einstein
11. PR Action
Securing the front cover position for Toshiba in New Zealand’s A Rediscover Outward Bound competition promoted via cereal
largest business magazine (70,000 circulation) while US President packaging and a media invitational and launch week-end saw
Bill Clinton and world leaders were visiting for the APEC summit gave Outward Bound gain extensive media exposure including two rounds
this technology leader rare, centre-stage, business prominence. of television coverage to grow its database, celebrate its 40th
anniversary and launch a $10 million endowment foundation with
“Sherryl has been a delight to work with…an engaging and fanfare.
knowledgeable PR professional who understood news angles, media
requirements and how to brief a photographer to produce great “Sherryl’s event management, public relations, marketing and
images. The media events she orchestrated were done with verve organisational skills gave life to the project and achieved all its
and flair even down to her ingenious invitations.” objectives. She conceived the idea of the Rediscover competition and
through that students have rekindled their ties with the Trust and are
Ena Hutchinson now fulfilling an important ambassadorial role. She proved herself to
Editor of NZ Business be very hardworking and creative, had good attention to detail but still
kept her eye on the big picture and was mindful of budget
management.
The event was professional and
special, a fitting tribute to our patron
and we were thrilled with all the
coverage. Sherryl is a person I can
trust and rely on. I would happily
recommend her to others.”
Trevor Taylor
CEO, Outward Bound New Zealand
1
Your actions, and your actions alone, determine your worth. 11
Evelyn Waugh
12. Digital Action
In 2010, when women’s empowerment advocate, Maureen Frank, Leading UK family owned brewery, Theakston, worked with Anita
wanted to create a whole-of-life offering for the working women of and her WPA Pinfold design team on branding and marketing
Australia, Anita created womensvillage.com – an entertaining, covering digital, packaging, advertising and point of sale promotions
informative and personal development web portal that attracted over for their Visitor Centre in Yorkshire.
2,000 subscribers within its first month. In her General Manager role,
Anita not only managed the strategic overarching vision for the site, For their website Anita project managed the build inclusive of
she orchestrated a team of expert contributors, a range of offerings to budget, timelines and coordinating all content. She worked with the
help simplify the lives of busy women, wrote two e-books and designer on site map articulation, design concepts, photography
managed the complex editorial selection and eventual site creation. Anita also wrote the website
and technological copy. As Account Director Anita ensured the client was informed
requirements with a team of throughout the process, worked with them on their changes and
agencies, collecting industry needs, and ensured they were happy with the end result. As part of
accolades along the way. the project Anita
thoroughly
I’ve always enjoyed Anita's researched the
creativity, enthusiasm, and brewery and did an
positive energy when working Introduction to Ales
on projects with her. course to help her
understand the
There are a lot of good client’s USP and
thinkers out there, but you need interesting and relevant ideas to truly differentiation to other
rise above the crowd. Anita's management, agency and client UK family-owned
background serve to give her this advantage. I would recommend breweries.
Anita to any organisation.”
Anita worked for us in the UK and was instrumental in pulling
together the brand strategies for some of our key clients in the
Phillip Kozis, Senior Group Director, Digital Pop brewing and service sectors. She has drive and energy and is very
focussed on delivering results – just what every successful business
needs. Her passion is balanced with a good strategic brain
and excellent people skills. 1
Myles Pinfold, Managing Director, WPA Pinfold
Action is character. 12
F. Scott Fitzgerald
13. Sales Action
Whilst working for Hanna-Barbera Anita conceived a sales Avica Weddings and Resort on the Gold Coast is a division of
juggernaut by re-launching 70s cult classic, The Banana Splits, as Watabe Wedding Corporation Japan’s leading wedding company
a video promotion. To make the video a success Anita created with operations in over 20 countries worldwide. By applying her
unique value-adds with each of Australia's key retailers including sales and marketing expertise Anita increased sales by over 100%
iron-on transfer, bumper sticker, cd single of the theme tune and in her first year and by 900% in her second year. Key to her success
wall poster. The video achieved gold sales. was the establishment of promotional wedding packages, the
introduction of wedding planning services, an integrated marketing
I loved working with Anita even though I was based in Los Angeles campaign for the resort and the creation of a full-service spa facility
and she was in Sydney. She was proactive, detail-oriented and based on best-of-breed Spa resorts in Bali and Hawaii.
fantastic at managing relationships with clients, suppliers,
colleagues and her peers. Most of all, Anita was incredibly creative Anita is one of the most savvy business people I ever had the
and came up with numerous marketing concepts which literally pleasure to work with on marketing and branding campaigns. She is
wowed me every time. Her ideas and ability to translate them into a highly creative, strategic thinker and will quickly immerse herself
winning sales promotions were a true asset to us. into the project to understand the objectives and how to achieve
them. She is results-driven and always exceeded expectations in a
Midge Barnett very efficient manner. Not only that, Anita approaches every project
Vice President, Distribution, with enthusiasm and a positive attitude, which meant I really
Turner Pictures Worldwide enjoyed working with her!
Kimberly Healy
International Marketing
Manager, Watabe U.S.A. Inc
1
Talk doesn’t cook rice. 13
Chinese proverb.
14. Transformative Action
The three-week Aoraki Bound cultural revitalisation program that The my mentor multimedia gender diversity mentoring and leadership
Mark developed for Ngai Tahu, the largest Maori iwi (tribe) in New programs, which Sherryl and Anita developed in concert with
Zealand’s South Island, has been running for six years, playing a emberin CEO, Maureen Frank, have been undertaken by over
significant role in building leadership, cultural awareness and 10,000 women and 2,000 men across Australia with profound
personal development for Ngai Tahu as individuals and the personal and organisational impacts.
sustainability of the Ngāi Tahu iwi as a collective. The program
combines Outward Bound philosophy with a journey (hīkoi) along Deployed by Telstra, the programs were instrumental in the telco in
Maori pathways and immersion in activities important to Ngāi Tahu 2010 being the only Australian company to ever win a Catalyst award
traditional way of life. by the peak global body promoting advancement of women in
business, cementing Maureen Frank’s reputation as the leading
“Indigenous populations often lack self-esteem, confidence and gender diversity expert in Australia.
motivation, and feel they are inferior. Ngāi Tahu were also concerned
about their heritage surviving in a world that is becoming more global, “I have reviewed all the modules and I have to say – I know it’s not
homogenised and populated. finished product – but you have really done a brilliant job!!! Well
done!!’
Enduring outcomes for the participants have
included increased levels of confidence and Maureen Frank
responsibility, greater contribution at work, CEO, Emberin
more participation in their lives, role modelling
for their children and a sense of camaraderie
and community. Mark’s commitment to
understanding and honouring Maori heritage,
his ability to conceptualise a program to meet
multiple over-arching objectives and his
ability to draw on proven leaning concepts to
develop a unique and empowering
experience, were integral to the program’s
success.”
Patsy Bass 1
Project Manager, Te Runanga O Ngāi Tahu
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, 14
rather teach them to long for the endless immensity of the sea. Antoine De Saint Exupery
15. Communications Action
Being a not-for-profit organisation Outward Bound needed a dual Improving gender equality is fast becoming a top-five business
purpose Annual Report that was true to its heritage, conveying the priority for most Australian organisations. It is a complex
benefits of the organisation, while supporting fundraising efforts for transformation that has profound moral, social, business and
their Foundation’s $10 million target. The resulting report used personal impacts on men and women. Communication is integral to
iconic images and personal stories to appeal to the emotional legacy every organisation’s cultural change journey. It has to cut through
of Outward Bound. At the same time it promoted the organisation as and connect with the hearts and minds of the people involved. This
forward looking by using the report to announce a two-year requires expert analysis and interpretation, audience profiling and
academia-led research initiative to measure how effectively Outward trigger identification before a single word is written. Strategy,
Bound courses contribute to changing each participant’s life. medium and finesse all play their part. Anita and Sherryl are two of
Australia’s leading communication experts in this area.
“I normally just delete newsletters but yours was really, really, high
quality. Great stuff, thank you.”
Emily Ross
Fairfax journalist
“This is the best coverage of
modern feminism that I have seen.
It’s just brilliant.”
“Sherryl managed the production of our 2004 and 2005 annual Dale Spender
reports. They were right on brief, details both internally and Academic
externally were managed extremely effectively and the publications
received great feedback. We were very happy with her results.”
Trevor Taylor
CEO, The Outward Bound Trust of New Zealand
1
There are two things worth living for: to do what is worthy of being written and to write what is worthy of being read.
15
Ross Perot
16. Event and Project Action
Mark was instrumental in designing and stage-managing a Lotus had a reputation within the I.T. sector for delivering the best
recognition and incentive event in Hawaii for 2,000 MLC high events in the industry. After acquiring Lotus, IBM leveraged this
achievers and their partners from across Australia and New Zealand. strength to show organisations how to maximise their business
This high level event involved sourcing elements from around the through e-business. Leading a team of agencies and stakeholders,
world to deliver a conference that wowed the audience and reflected Sherryl crafted the invitations, presentations, hand-outs and
the theme “Into the future.” exhibition that saw this message delivered to over 5,000 people
across nine cities in Australia and New Zealand in one month. Mark
Local children’s choirs managed the set design, staging, lighting and touring production. As
welcomed delegates, a a result IBM became known as the e-business company.
Canadian model flying saucer
filled with helium hovered Event management is one of Sherryl’s strengths. At Lotus she
above attendees in the main organised several large exhibition stands for various tradeshows, a
hall, and motivational speaker, number of multi-city, multi-day roadshow seminars, as well as many
Amanda Gore, entertained large 2-3 day, multi-stream conferences, involving over 50 speakers
delegates on stress and several international VIPs, attended by hundreds, sometimes
management and making thousands of people. Sherryl is capable of managing the full event
work fun. The event spectrum. She is always highly organised, creative and
culminated in a lavish awards professional, and can always be relied upon to deliver a first-class
ceremony. event.’
“Core to us winning this assignment was our reputation for delivering Kim Medway
highly creative, original, and professional productions and Mark’s Marketing Director,
experience in having worked internationally in Europe, the West Lotus Development
Indies and Asia. Mark has undertaken the production of massive
events and always does so with the same level of attention to detail,
making each show the best it can possibly be.”
Amanda Hampson,
Co-Director, Connections Event Management
1
He was a man of action whose adventurous spirit led him to experience more, see more, do more.
16
Tadahiro Lee
17. Are you ready for action?
Our process is straightforward. We know how to get into the mindset of clients, customers,
prospects, shareholders, staff, the channel and the media.
Upon appointment, before doing any work, we ask questions. The
extent of this research depends on the value of the job, the duration We understand how to deliver targeted
of our appointment and the prioritisation of your needs. communications to different channels that
get results:
The most impressive results, however, have always been delivered • Impact and awareness
when strategy and communication are based on sound situational • Sales and ROI
analysis and interpretation. Often the findings are revealing to all. • Culture change
• Staff engagement
Our research can cover: • Brand equity
• You
• Your business / organisation Our USP
• Your organisation’s history
• Your staff structure and engagement We are senior practitioners who have
• Your products and services worked predominantly at national level and run our own marketing,
• Your competition PR and event businesses.
• Your suppliers
• Your channel As our client, you get seasoned professionals working on your
• Your customers business – for way less than what you would pay at other agencies
• Your opportunities or consultancies.
• Your challenges
• Your media relations We have very strong in-demand skills in strategic concepts, big idea
• And the market/industry in which you operate. creation, writing, and leadership and personal development.
We listen to your needs but we also question you. This translates to a value for money service that delivers strategy,
We map out a plan. experienced know-how and efficiency.
We set an agreement on how we work together.
We get on with the job. What makes us UNIQUE is we are family – we work well
We show initiative. together and are experienced at working together. 1
We ask for feedback. We have strong family values and a strong bond.
When I was kidnapped, my parents snapped into action. They rented out my room.
17
Woody Allen
18. ACTION COMMUNICATIONS AUSTRALIA PTY LTD
PO BOX 654
COORPAROO QLD 4151
WWW.ACTIONCOMMUNICATIONS.COM.AU
INFO@ACTIONCOMMUNICATIONS.COM.AU
PH 0450 410 351 OR 0434 485 520