b2b marketing spend forecasts 2015
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emedia conducted a marketing spend intention survey in February 2015. As we approach the end of the year it would be interesting to see whether the intention to spend mirrored actual spending during the year.
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1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
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Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
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- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
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- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
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The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include:
- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
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Michel Sara, guest speaker at the FEPE annual congress in Barcelona, June 2016
OOH in its 360 environment: the MCA® (Market Contact Audit) perspective
Luxury Interactive Benchmark 2014
Este es un reporte de WebResearch en donde se exhiben las características de las marcas de lujo en digital: Luxury Interactive Benchmark Study 2014.
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Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
8 Effective B2B Sales Techniques
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
SURVEY: The digital marketing landscape in Belgium - The Reference
The Reference Digital Marketing Survey for Belgium:
Has the Switch to digital happened?
Belgian companies are increasingly diverting budgets from offline marketing to digital marketing. A two-yearly survey by The Reference reveals that the number of companies that spend over half of their total marketing budget on digital is rising rapidly, from 26% two years ago to 37% in 2013. More importantly maybe, although 65% of companies plan to raise their digital marketing budgets – exactly as much as 2 years ago – now 50% of companies also plan to lower their offline marketing budgets.
Check out www.reference.be for full press release and other findings from the survey.
Check out our slide set for graphs and highlights
Digital marketer landscape in vietnam 2020
- The document discusses the results of a survey conducted among 172 Vietnamese enterprises and agencies about their digital marketing activities.
- Social media marketing, especially on Facebook, is very popular. Over 80% of companies have a Facebook page and 81% use Facebook ads. However, many companies find digital marketing has limitations in reaching elderly customers and those in rural areas.
- Covid-19 has negatively impacted 60% of brands and 75% of agencies. It led many companies to reduce advertising budgets while increasing their focus on digital channels like social media and online video.
2015 Email Marketing Industry Census - The Results
Now in its 9th year, the census reveals that email is still in the running for top spot when it comes to return on marketing investment. However, there is still a wide gap between companies who see excellent ROI from their investment, and the ones that struggle. The census has shown that team structure is one of the factors affecting this gap.
Join us for a discussion of the key findings from this year’s census report, so you can benchmark your email marketing in areas like mobile, automation, best practice and budgets.
The 2014 Benchmark Report on B2B Content Marketing and Lead Generation
The document summarizes the key findings of a research report on B2B content marketing and lead generation. Some of the main findings include:
- Companies' primary objectives for content marketing are new customer acquisition and raising brand visibility.
- Few companies report being very successful in achieving their content marketing objectives.
- Ebooks, case studies, and third-party research are the most valuable types of content.
- Most content is gated, requiring registration, but some of the most effective content like infographics and case studies are often not gated.
Sales Masterclass July 2015
UK Digital Landscape 2015. AdWords: a refresher training session. AdWords: Objection Handling. Tools and tips to sell successfully.
ROI on Digital and Social Media - GBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
PRCA Digital PR Report 2013
The PRCA’s Digital PR Report 2013, produced in partnership with The Holmes Report and YouGov, provides a benchmark of how the PR industry is performing with digital communications.
Ita marketing survey results 2011 ita fall ppt
December 2011 survey results on what members plan to do in the coming year with regard to marketing spend/focus.
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2016 State of B2B Digital Marketing Report - Slides
2016 State of B2B Digital Marketing Report - Slides
2014 Luxury Ecommerce Market Research Survey Results
2014 Luxury Ecommerce Market Research Survey Results
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 1
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 1
SURVEY: The digital marketing landscape in Belgium - The Reference
SURVEY: The digital marketing landscape in Belgium - The Reference
2015 Email Marketing Industry Census - The Results
2015 Email Marketing Industry Census - The Results
The 2014 Benchmark Report on B2B Content Marketing and Lead Generation
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b2b marketing spend forecasts 2015
- 1. emedia's 2015 B2B Spend Intention Survey Increase volume of leads 42% Improve quality of lead data 25% Drive traffic to website 13% Increase market share 11% Improve product awareness 6% Improve brand management 4% Digital (eg: SEM, social media, mobile marketing) 30% Inhouse (eg: sales team) 28% External (eg: lead gen companies or external telemarketing) 24% Offline (eg: print advertising, exhibitions, direct mail) 19% 1 What is your organisation’s top line marketing objective? 4 What percentage of your organisation’s marketing budget will be allocated to Lead Generation? 0 10 20 30 40 50 Above 20% 42% Between 16-20% 23% Between 6-10% 15% Between 0-5% 12% Between 11-15% 8% 1 Online Content Marketing (eg: whitepapers, case studies, videos, blogs/articles etc) 2 Search Engine Marketing (such as google ad words, website/SEO) 3 Online Marketing (email, newsletters) 4 Social Media Marketing 5 Mobile Marketing (eg: Mobile Apps) 1 Exhibitions 2 Advertising (TV, Radio, Newspaper, Magazines) 3 Direct Mail (eg: �yers) 4 Presentations, Seminars, Workshops 5 Word of Mouth Unchanged 50% Increase between 1-10% 25% Increase between 11-20% 10% Increase by more than 20% 8% Decrease by 1-10% 4% Decrease by more than 20% 2% Decrease between 11-20% 2% 1 Generating increased quality in leads 2 Generating increased volume of leads 3 Improving campaign results 4 Improving content and other assets Not tracked 33% Between 11-25% 21% Between 26-50% 19% Between 51-75% 13% Under 10% 12% Between 76-100% 2% Inhouse External DigitalOffline 2 Do you deploy lead generation tactics and if so, how? 5 Rank in order of priority where your budget will be spent on Digital Marketing. 3 How will your spend on lead generation in 2015, compared to 2014? 6 Rank in order of priority where your budget will be spent on traditional channels. £ RANK CHOICE RANK CHOICE Presentations, Seminars, Workshops Word of Mouth £ 7 How will your spend on media in 2015, compare to last year? Exhibitions Advertising Direct Mail 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 Rank these lead generation priorities in order of importance to the organisation in 2015 9 What percentage of your organisation’s annual revenue is attributed to marketing sourced leads? £0 5 10 15 20 25 30 35 1 2 3 4 5 Increase between 1-10% 36% Unchanged 30% Increase by more than 20% 21% Decrease by 1-10% 8% Increase between 11-20% 6% Decrease by more than 20% 0% Decrease between 11-20% 0% 0 5 10 15 20 25 30 35 40 1 2 3 4 emedia conducted a B2B Spend Intention Survey in February 2015. The survey questions and results are the property of emedia. emedia operates in the UK as part of IGN Entertainment UK Limited (trading as Ziff Davis International) - a subsidiary of Ziff Davis,LLC. IGN Entertainment UK Limited is a limited liability company registered in England and Wales. Registered Address: 3rd Floor, 24 Chiswell Street, London, EC1Y 4YX • Trading Address: 93 Newman Street, London W1T 3EZ. Company No:07561934 • VAT number:GB 112 7688 13