Skype is a global communication platform spanning over 73 countries. This deck takes a close up look at the Skype audience using Skype as a communication platform within Malaysia. For more information regarding Skype in Malaysia please contact Catcha Digital at media@catchadigital.com

1. Skype Global View
A look at Skype around the world

2. As global or as local as your campaign
AmericasEMEA
Asia –Pacific
Argentina
Bolivia
Brazil
Canada
Chile
Columbia
Costa Rica
Dominican
Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Panama
Paraguay
Peru
Trinidad &
Tobago
United States
Uruguay
Venezuela
Australia
Hong Kong
Indonesia
Japan
Malaysia
New Zealand
Singapore
Taiwan
Austria
Belgium
Czech
Denmark
Egypt
Finland
France
Germany
Greece
Hungary
Ireland
Israel
Italy
Netherlands
Norway
Poland
Portugal
Romania
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
Ukraine
United
Kingdom
Bulgaria*
Serbia*
Lithuania*
Slovakia*
Latvia*
Croatia*
Estonia*
Slovenia*
Cyprus*
Pakistan*
Algeria*
Tunisia*
Morocco*
Qatar*
Jordan*
Lebanon*
UAE*
Bahrain*
73 countries worldwide
*PC Advertising sales only, mobile not currently available.

3. Skype Asia Close-Up
A look at the Skype audience in Asia

4. 4
Skype reaches all age groups
51% Male 49% Female
The Skype audience skews male
and is young:
66% of them are under the age
of 35.
Source: comScore Media Metrix – May 2013
36%
26%
22%
10%
6%
32%
24% 23%
11%
9%
43%
23%
19%
9%
7%
33%
24% 23%
12%
8%
15-24 25-34 35-44 45-54 55+
Total Internet MSN Skype MSN HP

5. 5
Why you need the Skype audience:
Skype users are influential:
According to Global Web
Index, 54% of Skype’s users
say they are often asked for
advice on Technology or
Gadgets; more than
Yahoo, Facebook or YouTube
Skype users are educated:
51% of them have university
or post-graduate education;
higher than
Facebook, YouTube or
Yahoo users.
Skype users are social:
85% of them spend more
than 30 minutes per day
on social networking;
more than
Yahoo, Facebook or
YouTube users.
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.

6. 6
Interests and Active Online Search
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month?
0%
10%
20%
30%
40%
50%
60%
MY - Lifestyle
Skype Youtube Yahoo Facebook

7. 7
Interests and Active Online Search
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month?
0%
10%
20%
30%
40%
50%
60%
Business Cars/automobiles Economy/finance Gadgets Personal Finance /
Investment
Science and
Technology
Small / Micro
Business
The
internet/websites
Travel and
exploring new
places
Environmental
issues
MY - Others
Skype Youtube Yahoo Facebook

8. 8
Posted Online Opinion
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Which of the following products, services or topics have you posted an opinion online in the past month?
0%
5%
10%
15%
20%
25%
30%
Alcoholic drinks Non alcoholic drinks/soft
drinks
Snack products Fast food Food/restaurants Grocery products (food) Grocery products (non
food)
MY - Food
Skype Youtube Yahoo Facebook

9. 9
A third of Skype users are the main food shopper
33% of Skype users in Malaysia say
they are the main food shopper in
their household. An additional 61%
share the shopping duties.
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.

10. 10
Posted Online Opinion
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Which of the following products, services or topics have you posted an opinion online in the past month?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
MY - Others
Skype Youtube Yahoo Facebook