Jelani Brooks has over 6 years of retail experience in store management roles of increasing responsibility at Uniqlo USA. He creates strategic sales plans and floor layouts, analyzes financial reports, and trains staff to maximize sales and profits while ensuring high customer satisfaction. Brooks decreased supply costs by 15% and spearheaded a mobile app marketing project. He holds a Bachelor's degree in Business Management from SUNY Stony Brook, where he graduated with honors.

1. Jelani Brooks
945 New York Ave— Brooklyn, NY 11203
Phone: (718) 909-9302 — E-Mail: jelani.brooks@gmail.com
Objective
Results oriented retail professional with profound expertise in every aspect of store management. Critically evaluates and
minimizes operational costs to ensure store profitability. Establishes retail environment that encourages positive customer
experience and promotes realization of sales targets.
Experience
Store Manager at UNIQLO USA 08/2014-Present
• Create monthly sales planning to drive sales in the upcoming season based on year on year sales trends,
current sales trends, and company objectives and initiatives.
• Order product on Store Sales Planning System based on an aggregate of previous 3 weeks sales, high selling
color and size ratio and seasonal trends to bolster sales. Communicate this information to staff to share store
goals.
• Create end of month floor layout planning based off promotional, campaign and high gross margin items
while fostering a “Help Yourself” method of shopping in order to boost sales.
• Analyze daily tasks to improve efficiency through staff training and innovative means that reduce operational
costs.
• Analyze P&L sheet on a month to month basis to identify issues in order to decrease cost and improve profit
• Ensure that all items are ordered by SKU and any missing SKU’s are replenished to the floor upon delivery to
ensure customer satisfaction.
Assistant Store Manager at UNIQLO USA 02/2012-02/2014
• Acted as Store manager in his absence making decisions that directly impacted securing sales and profit,
improving customer service and staff development
• Worked on and implemented a plan that decreased spending on supplies and in store signage by 15%
• Created week to week floor layout based on new items, limited time promotion items and new mark down
items to maximize sales and convey strong floor concept.
• Analyzed daily tasks to improve efficiency through staff training and innovative means that reduce
operational costs.
•Spearheaded the “My Store News” project, a project in conjunction with the UNIQLO app used to generate
foot traffic into UNIQLO mall stores, as one of the two test stores. By working closely with corporate and tracking
the project’s progress, we were able to roll it out to 10 new stores
Supervisor at UNIQLO USA 05/2011-02/2012
• Trained over 300 new hires for the grand openings of the 34th Street Uniqlo Global Flagship as well as the 5th
Avenue Uniqlo Global Flagship

2. 2
• Manager On Duty responsible for ensuring high levels of customer service is given from associates at all times,
the shop remaining clean and tidy to enhance customer's shopping experience and easy to shop sizes and
floor standard for help yourself shopping method.
• Made daily decisions that directly and positively effected sales by fostering a layout that drove high selling
and core products.
Education
State University of New York at Stony Brook 09/2006-05/2010
Bachelor of Science in Business Management/Concentration in Marketing, Minor in Technical
Leadership.
Dean’s List 2006-2009
Skills
Software Skills: Mac Proficient, Microsoft Suite (Outlook, Excel, PowerPoint, Word)
Core competencies: Staff Development | Customer Relationship Management | Budget Planning |
Visual Merchandising