Developing my brand

1. Makhosandile
Music management app

2. Arena
š The main focus is to work in the music industry in the northwest in states like Washington
and California
š Artist management in mostly hip hop and Rnb
š Create an app that allows artists to collaborate with each other locally and globally.

3. Identity
š My passion for music has led me to want to create and app for musicians and not
listeners.
š I grew up liking music and sports and it was always easier to find a team to play with rather
than people willing to be in a band . The app will serve as platform to find people to
collaborate with

4. Skills
š writing skills
š introduction to excel
š data analysis and
š professional interview.

5. Skills
š How to communicate effectively in professional business setting.
š how to mange employees

6. Profession
š I am an easy going but always focused on the task at hand.
š I work well in group setting and also individual setting
š I want create an app that offers the same services as a record deal
š My approach to work is detail oriented

7. Credentials
š What makes us trustworthy is the services we will provide . Our services are self picked by
the musicians
š Services like booking shows, project collaboration are made easy
š Graduating from full Sail will ensure the skills and knowledge to work in the music business
work.

8. Promise
š The promise is to serve artists with their needs when it comes to management. The app will
offer different services based. on different prices
š Small time artists are given a platform whereby they are able to get their music licensing
from just their phones or smart devices
š The app will also be a networking Cite for musicians and venues for show bookings

9. Positioning
š When we look at music apps that are popular they are mainly for streaming
š The app will reach a market that has not been explored .
š Music discovery platforms like SoundCloud cannot offer any licensing for your music
š The future of music is going be in the digital ways and more ways to access music .

10. Audience
š Our audience is going to be
š Producers and all artists
š We serve as the middle man for small time artists

11. Networking & marketing
š We would advertise on instagram and other social media platforms
š Also by attending small time venues will help get the word out on the app
š Since the app would come on a device it just be like another social media account

12. Competitors
š Record labels
š Music Publishers
š Artists management agencies
š Music promoters
š Full Sail graduate in my field

13. Professional development
š Get an internship working in music marketing agency
š Start developing The app
š Gather more data and knowledge about the music industry
š Get a team of people that are into music and creating new apps
š This will be a slow 5 year plan .

14. Goals
š Goals have this app be the place to go for all your music needs
š The goal is to change the culture of how music is done , we eliminate the need to sign to
a major record label
š Is to start creating the app .
š Find out more common problems musicians face and cater to those problems
š Get my profile to at least 12 connections with in this week

15. Cited sources
š McDonald, H. (n.d.). Many Musicians Face These Common Issues in the Industry. Retrieved from
https://www.thebalancecareers.com/common-music-industry-problems-2460792Music
š Business Bachelor's Degree. (n.d.). Retrieved from https://www.fullsail.edu/degrees/music-business-
bachelor