This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by artists and labels. Task 2 focuses on styles, techniques and conventions used in music video production. Task 3 requires selecting and analyzing at least three music videos by an artist of choice, discussing elements like style, intertextuality, camerawork, genre conventions, and critical approaches. The case study should include video links, illustrative stills, and comparisons to other artists.