Kiera Brown discusses how her media product uses and challenges conventions of real electronic music videos. Her editing and camerawork follows conventions by using techniques learned online. While her festival setting develops conventions, her editing techniques challenge stereotypes. Special effects she used could challenge expectations but were inspired by another video. Her narrative of burning a photo introduces a challenge as narratives are uncommon. Representing the artist smoking challenges some views but daily occurrences. Main prop of red lipstick does not challenge as it has been used in other music videos and could attract a wider audience.