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IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS ?

Kiera Brown
FRAME 1 & 2
CAMERAWORK AND EDITING

In this first frame it shows my editing techniques that I learnt from watching
tutorials online. I reflected a clip of my music video as it is an unusual editing
skill that would only be seen in electronic music videos. My editing and
camerawork does not challenge conventions of electronic music videos as it
follows the generic conventions.
SETTING AND LOCATION

My main setting is at a festival which does not challenge typical conventions of
electronic music videos. The festival scenes develop conventions of real media
products as I have used my editing techniques to challenge conventions as
stereotypically festival scenes in electronic music videos have not been edited.
FRAME 3 & 4
SPECIAL EFFECTS

The special effects I have used within my music video could challenge
conventions of real media products in some areas.. In this frame it is not
something people would stereotypically expect to see but I got inspiration
from one electronic music video called Summertime Sadness. My special
effects could develop the conventions of electronic music video if more
music videos in the future used the same effects I have used.
NARRATIVE
The narrative is introduced at the beginning of my music video from the main actress
burning a picture of her ex-partner. This does slightly challenge conventions as
stereotypically electronic music videos do not have a narrative. My music video could
develop conventions as more electronic music videos could start to have a narrative in
their music videos from watching mine.
FRAME 5 & 6
REPRESENTATION OF ARTIST &
PERFORMANCE

Frame 5 represents the artist as it shows her smoking which challenges people
opinions on the main artist but also makes people wary of daily occurrences
such as smoking. Some peoples opinions could be negative due to this clip in
my music video.
PROPS

The main prop I have used in my music video is red lipstick as it represents a number
of different things such as connotates the meaning of love and heartbreak. This does
not challenge conventions of electronic music videos as this prop has been used in a
range of different music videos which could also attract a wider audience for my music
video.

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6 frame analysis

  • 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS ? Kiera Brown
  • 3. CAMERAWORK AND EDITING In this first frame it shows my editing techniques that I learnt from watching tutorials online. I reflected a clip of my music video as it is an unusual editing skill that would only be seen in electronic music videos. My editing and camerawork does not challenge conventions of electronic music videos as it follows the generic conventions. SETTING AND LOCATION My main setting is at a festival which does not challenge typical conventions of electronic music videos. The festival scenes develop conventions of real media products as I have used my editing techniques to challenge conventions as stereotypically festival scenes in electronic music videos have not been edited.
  • 5. SPECIAL EFFECTS The special effects I have used within my music video could challenge conventions of real media products in some areas.. In this frame it is not something people would stereotypically expect to see but I got inspiration from one electronic music video called Summertime Sadness. My special effects could develop the conventions of electronic music video if more music videos in the future used the same effects I have used. NARRATIVE The narrative is introduced at the beginning of my music video from the main actress burning a picture of her ex-partner. This does slightly challenge conventions as stereotypically electronic music videos do not have a narrative. My music video could develop conventions as more electronic music videos could start to have a narrative in their music videos from watching mine.
  • 7. REPRESENTATION OF ARTIST & PERFORMANCE Frame 5 represents the artist as it shows her smoking which challenges people opinions on the main artist but also makes people wary of daily occurrences such as smoking. Some peoples opinions could be negative due to this clip in my music video. PROPS The main prop I have used in my music video is red lipstick as it represents a number of different things such as connotates the meaning of love and heartbreak. This does not challenge conventions of electronic music videos as this prop has been used in a range of different music videos which could also attract a wider audience for my music video.