The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos can be used to promote artists through social media platforms like Twitter, Facebook, and YouTube. This allows fans to follow and interact with artists, and provides feedback that artists and record labels can use to guide their future work. Music videos also help extend artists' income through merchandise and song sales on their websites. Record labels employ strategies like sending artists to awards shows to increase their profile and popularity. Overall, the document examines how music videos, social media, and record label support work together synergistically to benefit both artists and audiences.