This document discusses how podcasting can be used to grow a personal brand. It provides statistics on the growth of podcast listening and details the experience of the producer of a top 100 history podcast. The producer experienced over 120k listens in the first year. The document then outlines the three steps to podcasting - creating the podcast by choosing a topic and format, recording it with a microphone and sound editor, and promoting it on platforms, social media and other podcasts.