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PODCASTING TO
GROW YOUR
PERSONAL BRAND
David Forse
PODCASTING CAN GROW
YOUR PERSONAL BRAND
AND
ANYONE IN THE ROOM CAN DO IT
MY EXPERIENCE
Producer
~1 year old
Top 100 history podcast
Generating cash flow
WHAT IS A PODCAST?
WHAT IS A PODCAST?
WHAT IS A PODCAST?
WHY TO PODCAST
1 Billion 75 Million
32% Growth in Listener Hours
WHY TO PODCAST
Audience skews wealthier, educated, and young
WHY TO PODCAST
0
12500000
25000000
37500000
50000000
podcast blog
MY EXPERIENCE
120K listens in the first year
15K listens/month
10% growth/month
HOW TO PODCAST - THE 3 STEPS
1. create it
2. record it
3. promote it
CREATE IT
1. choose a topic
CREATE IT
2. choose a format
30 secs 15 ~ 20 minutes 2 mins 15 ~ 20 minutes 30 secs
CREATE IT
3. plan out your first 6 episodes
RECORD IT
1. microphone (~$50)
unidirectional, USB
RECORD IT
2. sound editor (free)
RECORD IT
3. hosting (~10 dollars/month)
PROMOTE IT
1.platforms (free)
PROMOTE IT
2. social media (free)
PROMOTE IT
3. competitor podcasts
1. create it
2. record it
3. promote
it
THANK YOU
@davidforse
davidforse.com
/in/davidforse
READING REACHES
PEOPLES MINDS, BUT
LISTENING REACHES
PEOPLES HEARTS
malcolm gladwell

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Podcast final3