This document analyzes the purposes and benefits of music videos for artists/bands and their target audiences. It discusses how music videos can be used for promotional purposes to increase awareness and sales of the artist's music and merchandise. Research evidence is provided about how popular music videos by Evanescence on YouTube have helped promote the band and drive music purchases. The document also explores how music videos can help extend an artist's income through concert ticket sales, merchandise sales, and monetization of videos online. Producing high quality music videos and using social media strategically can create synergies that help build larger fanbases and increase revenue opportunities for both the artist and record label.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of
benefits (promotion, extension of income & benefits for artist, record label and audience
outlets, synergy opportunities and
strategies used by producers to benefit
label and artist)
Promotional Bands and artists would only get promoted if media Evanescence has their own website
organisations are interested and think if the music and it will show how many viewers
will sell in shops, get played and listened to on they get and if the public are
radios and are downloaded for payment.
interested in the band, also if the
Evanescence is an American rock band founded in
public is how popular they are. The
Little Rock, Arkansas in 1995 by singer/pianist
Amy Lee and guitarist Ben Moody. After recording promoter would have looked at
private albums, the band released their first full- things like this to see if the band
length album, Fallen, on Wind-up Records in 2003. would make money and if the
Fallen sold more than 15 million copies worldwide audience. On the website it shows
and helped the band win two Grammy Awards and the when, where and the price of the tickets to their concerts, sometimes
seven nominations, as well as scoring No. 6 in CBS's the price can show if they are a big/popular band, For example Evanescence
"Top Bestselling Albums of the Last 10 Years" tickets have been on sale for the prices between 36-300 pound in the M.E.N
(2008) A year later, Evanescence released their
Arena and have still sold out. This shows they are a very popular and big
first live album, Anywhere but Home, which sold
band.
more than one million copies worldwide.
If certain websites that sell tickets think the http://www.evanescence.com/
tickets will sell they put information about the OR
band and when and where they are playing and how http://www.evanescence.com/events.aspx
much the concert is. For example; Ticket master,
windup records and etc…
Evanescence is singed to the wind up records. Wind up records is currently
the largest independently owned record label in the world. The parent
company Wind-up Entertainment also runs numerous publishing companies as
well as a full scale retail, online and tour merchandising company.
http://www.winduprecords.com/

2. Music Video Purposes Analysis
Extension of The income would depend on how big the If a fan shares one of their music
income band/soloist is. They would make money by videos on YouTube it is publicity and it
selling tickets for concerts, for example would get the band/soloist more fans.
Evanescence has been touring the UK since This image shows the views of this
2007 and is returning for 6 shows in video ‘Evanescence- Bring me back to
November 2012. This shows the tickets sold life’ from 2009-2012. It also shows
out or they sold most of them, because they how many likes and dislikes it has got
made money touring the UK for the first since 2009.
time, so they are showing their fans there http://www.youtube.com/watch?v=3YxaaGgTQYM
new songs. Their target audience buying the
songs off the internet E.G.ITunes.If you get
so many views on YouTube you get paid a Here is an example of one of
certain amount. The merchandises the Evanescence’s albums that the
band/solo artist viewers have bought. audience is able to buy on ITunes.
Sometimes they sell merchandises before, It also shows the audience that
during and after their concerts. have bought it think of the CD with
For example: Evanescence has their own the rating stars. It has been rated
website and you can sign up to the fan for a 4411 rating.
£24.95. The audience would do this to get http://itunes.apple.com/us/album/e
the 2 free Evanescence merchandise they vanescence-deluxe-
would send them through the post. Also to version/id461933522
keep up to date with the band, you can also
see when and where they do their meet and In 1995-2001 two of their songs ‘Solitude" and "Give Unto Me’ were played
greets on tour and other things. on local radio stations, raising local awareness of the group and demand for a
http://www.evanescence.com/ OR concert. The band eventually appeared live, and became one of the most
EvClub~ The Official Fan Club of Evanescence popular acts in the area.(– Evanescence - WIKIPEDIA)
Music plays an important part in life to In the 1920’s people would listen to music with Jukeboxes. They were very
Extension of outlets everyone, with music finding popularity from popular. In the 1960’s music videos were highly influenced by many different
around the 1920's. It has been said that things using drugs was the main purpose. This was popular as this was the
music is used as inspiration for many people hippie era for music and peoples way of life. The Beatles and Bob Dylan were
across the world. Most importantly it allows main ones in this era of music. 1970's was the beginning of Top of The Pops
the artist to express feelings and thoughts from upcoming bands showing on TV, showing footage of the bands being on

3. Music Video Purposes Analysis
through the lyrics, melody and tempo. tour, this will still very experimental at the time.When MTV began artists
took promo's a lot more seriously and using the channel to their advantage
to become more popular and attract more audiences
Synergy Band or artists would put their music videos
on ‘YouTube’ so the audience can see them and
their fans would most likely share these
videos in a variety of places such as:
Facebook, Twitter, YouTube and other social
networking sights. This would help the band
or artist become more popular. It would also
help them make more money because there http://fr.twitter.com/evanescence
would be a wider audience and they might Evanescence’s audience might follow, tweet or retweet there tweet on
even go and buy the song/album off the twitter. This could get the band a lot more popular than they are, if A fan
internet from places like ITunes. Also it could tweets something, one of their followers on Twitter might see it and wonder
get more people wanting to see them live and who the band is and might have a listen. If they enjoy it they might go buy
they would sell more tickets. certain songs or albums on the internet (ITunes) or go buy it in stores (HMV
http://hmv.com/hmvweb/displayProductDetails.do?sku=182758and others…)
Producers strategies Every famous band/soloist needs producers. http://en.wikipedia.org/wiki/Evanescence (History)
Having first encountered the band
‘Evanescence’ at Ardent Studios in Memphis
and been suitably impressed, producer Pete
Matthews played their demos to his friend,
Diana Meltzer. It was when Meltzer heard
"My Immortal" that she became interested in
signing the band. After almost two years
producer Dave Fortman was brought in to
produce their first album Fallen.

4. Music Video Purposes Analysis