Music videos serve two main purposes. First, they help the target audience understand the meaning or message of the song, as some people may not understand the song without visuals. For example, Miley Cyrus' "Can't Stop Won't Stop" was confusing until the music video provided context. Second, music videos promote and show the type of persona the artist has. This gives the public an idea of who the artist is. For instance, Megan Trainor's "All About That Base" portrays her as a childish adult proud of who she is and where she comes from through her outfits and props in the video.

1. Purpose of Music Videos
The main purpose of musicvideosistohelpthe artisttargetaudience tounderstandthe purpose or
meaningof the songthat theyare singing.Withoutamusicvideo,itcanbe considerapossibilitythat
some people mightnotbe able tounderstandthe mainreasonandpurpose of the song.An example
of an artistthat usedtheirmusicvideotohelptheirtargetaudience tounderstandthe purposeof
theirsongis MileyCyrus.Herpopularsong“Can’t StopWon’t Stop”was consideredconfusinguntil
the musicwas releasedandhertargetaudience where abletounderstandthe message thatshe was
sending,beingthatshe cando whatevershe wantsandthatshe andeverybodyelsecan’tstopher.
Anotherpurpose of a musicvideoistopromote andshow the type of character that the artistis.
Thisallowsthe general publictohave a certainaffiliationandideaof whatthat particularartist.An
example of amusicvideothathas portrayedanartist ina particularwayisthe musicvideousedfor
Megan Trainorsong “ All Aboutthat Base”. Inthe musicvideoMeganTrainor is portrayed asvery
childishadultwhoisnotashamedof whoshe is andalso where she isfrom.Thiscan be seenbythe
outfitsandalsothe props evidentinthe musicvideo.