Iconic shots
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1) The first shot establishes the location of Liverpool Street Station, which was chosen to fit with the convention of busy city locations in indie rock music videos. 2) A close-up shot emphasizes a character playing with a cross necklace, symbolizing the underlying message of longing for God. 3) Shots were selected to directly link the visuals to lyrics from the song, including an over-the-shoulder shot shown as an example.
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Textual anaysis
The document provides a textual analysis of a music video for the song "You Found Me" by The Fray. It summarizes each shot in the video and how it relates to the lyrics of the song. The video focuses on a main character who is lonely and lost, as shown in close-ups of her checking her phone and fidgeting with a religious necklace. Shots of her walking alone in a crowd and someone waiting in a coffee shop connect to lyrics about being surrounded and waiting for someone. By the end, her face is revealed as she has found meaning or the person she was lost without, represented by a final shot of a black bird flying free.
Costume
The document discusses the costumes for a music video that will feature two characters acting as one. It outlines that there will be three outfits: a casual hoodie for the main character to appear relatable, a blue semi-formal outfit for the spiritual duplicate character to differentiate it, and a white formal attire to be worn by the character during a lip sync performance, symbolizing purity and a spiritual state. The costumes are intended to advance the narrative and distinguish between scenes.
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
How have you used media language in your
Within the music video, the filmmaker used three main locations - two parks and a house. The parks provided interesting shots and fit with the indie rock genre. Shots at "The Maze" represented problems in the couple's relationship. At the house, shots differed between memory and reality, with color corrections making it seem cold and angry to reflect the relationship. Costumes contrasted the characters and changed meaning over time. A variety of camera angles were used in a handheld, indie rock style. Editing was simple and non-linear to fit the genre. Both diegetic and non-diegetic sounds were included.
Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
Andrew goodwin’s theory
Goodwin's theory outlines six conventions commonly found in music videos:
1. A relationship between the lyrics and visuals that can illustrate, amplify, or contradict the lyrics.
2. A relationship between the music and visuals that can illustrate, amplify, or contradict the music.
3. The inclusion of genre-related styles and iconography.
4. Frequent close-ups of the artist to promote them or develop motifs.
5. The common use of voyeurism, especially regarding female artists.
6. Intertextual references to other media, often in a humorous way.
Andrew goodwin’s music video theory
Andrew Goodwin identified 6 key aspects that are often featured in music videos: 1) A relationship between the lyrics and visuals, 2) Seeing the sound through beats and editing, 3) Genre-related style and imagery, 4) Close-ups to promote the artist's star persona, 5) Voyeurism especially in representing female artists, and 6) Intertextual references to other media. Music videos can anchor the meaning of a song for viewers and promote the artist, but they also risk objectifying artists, especially women.
Ccc ya 13
1. The media product uses and develops conventions of real music videos by including colorful costumes, locations, and imagery that reinforces the lyrics and mood. It features the singer in various urban locations and costumes to construct him as fitting the desired image of being passionate about the music without distracting from it.
2. The video makes use of semiotics theory by using a graffiti wall as both a literal wall but also as signifying the potential for disaster mentioned in the lyrics. It also keeps the audience grounded by frequently returning to medium close-ups of the singer's face, linking him closely to the song as the original singer/writer were.
3. It intentionally challenges norms by aiming to appeal to both g
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Textual anaysis
The document provides a textual analysis of a music video for the song "You Found Me" by The Fray. It summarizes each shot in the video and how it relates to the lyrics of the song. The video focuses on a main character who is lonely and lost, as shown in close-ups of her checking her phone and fidgeting with a religious necklace. Shots of her walking alone in a crowd and someone waiting in a coffee shop connect to lyrics about being surrounded and waiting for someone. By the end, her face is revealed as she has found meaning or the person she was lost without, represented by a final shot of a black bird flying free.
Costume
The document discusses the costumes for a music video that will feature two characters acting as one. It outlines that there will be three outfits: a casual hoodie for the main character to appear relatable, a blue semi-formal outfit for the spiritual duplicate character to differentiate it, and a white formal attire to be worn by the character during a lip sync performance, symbolizing purity and a spiritual state. The costumes are intended to advance the narrative and distinguish between scenes.
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
How have you used media language in your
Within the music video, the filmmaker used three main locations - two parks and a house. The parks provided interesting shots and fit with the indie rock genre. Shots at "The Maze" represented problems in the couple's relationship. At the house, shots differed between memory and reality, with color corrections making it seem cold and angry to reflect the relationship. Costumes contrasted the characters and changed meaning over time. A variety of camera angles were used in a handheld, indie rock style. Editing was simple and non-linear to fit the genre. Both diegetic and non-diegetic sounds were included.
Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
Andrew goodwin’s theory
Goodwin's theory outlines six conventions commonly found in music videos:
1. A relationship between the lyrics and visuals that can illustrate, amplify, or contradict the lyrics.
2. A relationship between the music and visuals that can illustrate, amplify, or contradict the music.
3. The inclusion of genre-related styles and iconography.
4. Frequent close-ups of the artist to promote them or develop motifs.
5. The common use of voyeurism, especially regarding female artists.
6. Intertextual references to other media, often in a humorous way.
Andrew goodwin’s music video theory
Andrew Goodwin identified 6 key aspects that are often featured in music videos: 1) A relationship between the lyrics and visuals, 2) Seeing the sound through beats and editing, 3) Genre-related style and imagery, 4) Close-ups to promote the artist's star persona, 5) Voyeurism especially in representing female artists, and 6) Intertextual references to other media. Music videos can anchor the meaning of a song for viewers and promote the artist, but they also risk objectifying artists, especially women.
Ccc ya 13
1. The media product uses and develops conventions of real music videos by including colorful costumes, locations, and imagery that reinforces the lyrics and mood. It features the singer in various urban locations and costumes to construct him as fitting the desired image of being passionate about the music without distracting from it.
2. The video makes use of semiotics theory by using a graffiti wall as both a literal wall but also as signifying the potential for disaster mentioned in the lyrics. It also keeps the audience grounded by frequently returning to medium close-ups of the singer's face, linking him closely to the song as the original singer/writer were.
3. It intentionally challenges norms by aiming to appeal to both g
Music Video Style
The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Evaluation Question 1
The document discusses the creative choices made in producing a music video. It aimed to depict the lyrics visually through locations like a graffiti wall and shots of the singer that reinforce the song's themes. Influenced by theorists like Barthes and Dyer, the video's style presented the singer as authentically in love with the music rather than focused on wealth or image. It also aimed to appeal to both genders by avoiding overt sexualization and instead keeping the focus on the performance and music. Research after found this "preferred reading" was successful according to audience feedback.
Sven e carlssen 2
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The document analyzes the Arctic Monkeys music video for "Arabella" using Goodwin's theory on indie music video conventions. It finds that the video uses several typical conventions: it is filmed in black and white with heavy editing to seem abstract; it features an unclear narrative unrelated to the lyrics; and close-ups are used to highlight the singer and create popularity. Additionally, the video references noir films through its atmosphere, lighting, and narrative themes of crime and love. Women are sexualized through topless shots from a male perspective, exemplifying the "male gaze" often seen in indie videos.
Andrew goodwin’s theory
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Erik question 1
The document discusses music video conventions and how they were applied in a student's music video. It summarizes Andrew Goodwin's theory about the different purposes of music videos, including illustration, amplification, and disjuncture. The student's video aimed for amplification by having some images link to lyrics while adding deeper meaning. Examples are provided. Laura Mulvey's male gaze theory is discussed, and how the student avoided objectifying the female singer. Carol Vernallis' work on editing in music videos is also cited. The student's video included jump cuts, edits, and effects. Additional conventions like looking at the camera were followed. Conventions were also considered for the student's ancillary work like the digipak and advert.
Q1
The document discusses how the media product uses and develops conventions of real music videos and other media. It summarizes that the music video takes a performance and concept-based approach, like some of Jason Mraz's real music videos. It challenges some conventions around motifs and voyeurism. The magazine advert and digi-pack were influenced by real examples, taking styles and layouts but developing them, like including a coyote-ears screenshot in the advert. Overall the goal was to create a product in Mraz's typical simple and conceptual style, using and developing conventions from his real media.
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Q1
This document discusses how the media product uses and challenges conventions of real music videos. It summarizes that the media product is a music video for Jason Mraz's song "Coyotes" that uses a performance and concept-based style like some of Mraz's other videos. It challenges some conventions like keeping the artist well-lit instead of in shadows and having female dancers fully covered. The document also discusses how the magazine advert and album packaging were influenced by real examples but tailored to Mraz's style of simple designs. Overall, the goal was to create a product that would seem like one Mraz might produce while also challenging some conventions.
Research
The document discusses inspirations for a pop music video from analyzing other popular videos. It plans to:
1) Imitate the visuals of "Just the Way You Are" by bringing a sketch of the actress to life.
2) Use point-of-view shots similar to "Paper Hearts" but in a different location with more natural lighting.
3) Film in locations commonly used in pop videos like beaches to match the upbeat tempo and create an uplifting mood.
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This document discusses various marketing methods for motion pictures, including advertising, branding, posters, photo shoots, websites, and social media. It provides examples of how each method was used to market the film Jurassic Park and other films. The document also includes mock-ups of a film noir poster, website, social media page, and interviews that incorporate these marketing techniques to hypothetically promote a film noir movie.
Andrew Goodwin’s Theory
1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
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Analysis of the 4 main pop music video
This document summarizes four main theories of pop music videos:
1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines.
2) There is a relationship between lyrics/music and visuals that can be illustrative, amplifying, or contradictory.
3) Record labels demand close-ups of artists and artists may develop recurring motifs. Videos also reference notions of voyeurism.
4) Videos can allude to other works through intertextual references to films, TV, or other music videos.
Intertextuality
Intertextuality refers to references made between different media texts. It occurs when one media text references another existing text. Katy Perry's music video for "Unconditionally" is an example of pastiche, as it references multiple other media texts including Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons through costumes, scenes, and symbols. Parody is the opposite of pastiche as it mocks and ridicules the original text. Homage pays tribute to another artist through similar style or moves. Translation changes the message from one medium to another, like Miley Cyrus' change in music style on her song "Malibu." Hybridity is a mixture of cultures, like Selena Gomez's
Evaluation
The music video follows conventions of the rock/post-hardcore genre. It focuses on the band's performance to make them the central focus, as is typical in rock videos. It also tells a narrative story through the singer to engage the viewer. Key characters like the singer and another band member dressing similarly to show their connection and portray the story being told through the song. Costuming is used to symbolize the themes of normality, humanity, and zombification within the narrative context of the video.
Andrew Goodwin
- In his 1992 book "Dancing in the Distraction Factory", Goodwin made notable observations about music videos and their structure.
- Music videos often contain genre-specific characteristics through imagery, style, and conventions to identify the genre and communicate it to viewers.
- Goodwin said that music videos aim to represent the structure, tempo, mood, and message of their accompanying songs through techniques like editing pace and synchronization to the beat. They also aim to promote the artist and their song.
Alternative
The document discusses conventions of indie music videos. It is conventional for indie music videos to have a casual dress code, low production value, a mix of narrative and performance elements, and some odd or symbolic shots. Key features that could be used in an indie music video include natural lighting, diverse locations, surreal elements, and a focus on the artist themselves through close-ups. Common themes across analyzed indie music videos are the use of lighting, symmetry, and a dark, minimal aesthetic.
Reflection: Questions about theory/narrative
This document discusses different types of music videos and how their structure relates to genre. It finds that narrative-based music videos are now more prominent due to advanced technology allowing for special effects and mini-film storylines. Performance-based videos showing just the artist were more common historically. Genre influences video type based on an emphasis on instruments versus lyrics. For example, rock videos often feature performances while electronic videos use concepts due to minimal meaning in the music. Goodwin's music video theory is also analyzed for the conventions it explores and how genres like pop and R&B most prominently demonstrate notions of looking and voyeurism.
Types of music videos
There are three main types of music videos: performance based, narrative based, and concept based. Performance based videos focus on the artist lip syncing and feature live concert footage. Narrative based videos tell a visual story through characters and plot. Concept based videos are more abstract, focusing on a central idea or message rather than a literal story. A single video may incorporate elements of multiple types. Effective music videos keep audiences engaged by featuring the artist, telling an interesting story, or leaving room for interpretation.
Lyrics to visualisation process
The document provides lyrics from the song "You Found Me" by The Fray and proposes visual interpretations for each line of lyrics in the form of camera shots and imagery. The overarching premise is of a girl searching for meaning and connection in Liverpool. Key shots include her standing alone in a time lapse, waiting by a phone that never rings, lying on the floor surrounded by people, and walking alone down pathways trying to find someone. Religious symbols like crosses are incorporated throughout as the girl struggles to find her purpose and place in the world.
Sunstone Stainless Steel Grill
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http://sunstonebbqgrilloutlet.com
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The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Evaluation Question 1
The document discusses the creative choices made in producing a music video. It aimed to depict the lyrics visually through locations like a graffiti wall and shots of the singer that reinforce the song's themes. Influenced by theorists like Barthes and Dyer, the video's style presented the singer as authentically in love with the music rather than focused on wealth or image. It also aimed to appeal to both genders by avoiding overt sexualization and instead keeping the focus on the performance and music. Research after found this "preferred reading" was successful according to audience feedback.
Sven e carlssen 2
Sven E Carlsson proposed that music videos can typically be analyzed by splitting them into binary opposites. He believes there are two main categories of music videos: Performance videos that focus on showing the artist, and Conceptual videos that emphasize artistic elements over the narrative. Performance videos can showcase the artist through dance, singing, or playing instruments, essentially advertising the performer. Conceptual videos may include the artist only briefly and prioritize artistic environments and backdrops over the story.
Applying goodwin's theory to Arctic Monkeys - Arabella
The document analyzes the Arctic Monkeys music video for "Arabella" using Goodwin's theory on indie music video conventions. It finds that the video uses several typical conventions: it is filmed in black and white with heavy editing to seem abstract; it features an unclear narrative unrelated to the lyrics; and close-ups are used to highlight the singer and create popularity. Additionally, the video references noir films through its atmosphere, lighting, and narrative themes of crime and love. Women are sexualized through topless shots from a male perspective, exemplifying the "male gaze" often seen in indie videos.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Erik question 1
The document discusses music video conventions and how they were applied in a student's music video. It summarizes Andrew Goodwin's theory about the different purposes of music videos, including illustration, amplification, and disjuncture. The student's video aimed for amplification by having some images link to lyrics while adding deeper meaning. Examples are provided. Laura Mulvey's male gaze theory is discussed, and how the student avoided objectifying the female singer. Carol Vernallis' work on editing in music videos is also cited. The student's video included jump cuts, edits, and effects. Additional conventions like looking at the camera were followed. Conventions were also considered for the student's ancillary work like the digipak and advert.
Q1
The document discusses how the media product uses and develops conventions of real music videos and other media. It summarizes that the music video takes a performance and concept-based approach, like some of Jason Mraz's real music videos. It challenges some conventions around motifs and voyeurism. The magazine advert and digi-pack were influenced by real examples, taking styles and layouts but developing them, like including a coyote-ears screenshot in the advert. Overall the goal was to create a product in Mraz's typical simple and conceptual style, using and developing conventions from his real media.
digipak making
The document discusses choosing photos for the cover of a digipak to promote a dance music project. It describes 5 photos selected: 1) a mid-air jump suggesting a "dropping beat"; 2) a shot in Southend near an amusement park to depict "gloomy depression"; 3) colorful walls contrasting with a character's plain clothes; 4) a mysterious shot of a character walking into darkness; 5) a faded shot of a female character with Southend pier in the background. The photos were edited using Color Splash software to apply effects and keep to a bright color scheme fitting for dance/house music.
Q1
This document discusses how the media product uses and challenges conventions of real music videos. It summarizes that the media product is a music video for Jason Mraz's song "Coyotes" that uses a performance and concept-based style like some of Mraz's other videos. It challenges some conventions like keeping the artist well-lit instead of in shadows and having female dancers fully covered. The document also discusses how the magazine advert and album packaging were influenced by real examples but tailored to Mraz's style of simple designs. Overall, the goal was to create a product that would seem like one Mraz might produce while also challenging some conventions.
Research
The document discusses inspirations for a pop music video from analyzing other popular videos. It plans to:
1) Imitate the visuals of "Just the Way You Are" by bringing a sketch of the actress to life.
2) Use point-of-view shots similar to "Paper Hearts" but in a different location with more natural lighting.
3) Film in locations commonly used in pop videos like beaches to match the upbeat tempo and create an uplifting mood.
Marketing Motion Pictures
This document discusses various marketing methods for motion pictures, including advertising, branding, posters, photo shoots, websites, and social media. It provides examples of how each method was used to market the film Jurassic Park and other films. The document also includes mock-ups of a film noir poster, website, social media page, and interviews that incorporate these marketing techniques to hypothetically promote a film noir movie.
Andrew Goodwin’s Theory
1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Analysis of the 4 main pop music video
This document summarizes four main theories of pop music videos:
1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines.
2) There is a relationship between lyrics/music and visuals that can be illustrative, amplifying, or contradictory.
3) Record labels demand close-ups of artists and artists may develop recurring motifs. Videos also reference notions of voyeurism.
4) Videos can allude to other works through intertextual references to films, TV, or other music videos.
Intertextuality
Intertextuality refers to references made between different media texts. It occurs when one media text references another existing text. Katy Perry's music video for "Unconditionally" is an example of pastiche, as it references multiple other media texts including Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons through costumes, scenes, and symbols. Parody is the opposite of pastiche as it mocks and ridicules the original text. Homage pays tribute to another artist through similar style or moves. Translation changes the message from one medium to another, like Miley Cyrus' change in music style on her song "Malibu." Hybridity is a mixture of cultures, like Selena Gomez's
Evaluation
The music video follows conventions of the rock/post-hardcore genre. It focuses on the band's performance to make them the central focus, as is typical in rock videos. It also tells a narrative story through the singer to engage the viewer. Key characters like the singer and another band member dressing similarly to show their connection and portray the story being told through the song. Costuming is used to symbolize the themes of normality, humanity, and zombification within the narrative context of the video.
Andrew Goodwin
- In his 1992 book "Dancing in the Distraction Factory", Goodwin made notable observations about music videos and their structure.
- Music videos often contain genre-specific characteristics through imagery, style, and conventions to identify the genre and communicate it to viewers.
- Goodwin said that music videos aim to represent the structure, tempo, mood, and message of their accompanying songs through techniques like editing pace and synchronization to the beat. They also aim to promote the artist and their song.
Alternative
The document discusses conventions of indie music videos. It is conventional for indie music videos to have a casual dress code, low production value, a mix of narrative and performance elements, and some odd or symbolic shots. Key features that could be used in an indie music video include natural lighting, diverse locations, surreal elements, and a focus on the artist themselves through close-ups. Common themes across analyzed indie music videos are the use of lighting, symmetry, and a dark, minimal aesthetic.
Reflection: Questions about theory/narrative
This document discusses different types of music videos and how their structure relates to genre. It finds that narrative-based music videos are now more prominent due to advanced technology allowing for special effects and mini-film storylines. Performance-based videos showing just the artist were more common historically. Genre influences video type based on an emphasis on instruments versus lyrics. For example, rock videos often feature performances while electronic videos use concepts due to minimal meaning in the music. Goodwin's music video theory is also analyzed for the conventions it explores and how genres like pop and R&B most prominently demonstrate notions of looking and voyeurism.
Types of music videos
There are three main types of music videos: performance based, narrative based, and concept based. Performance based videos focus on the artist lip syncing and feature live concert footage. Narrative based videos tell a visual story through characters and plot. Concept based videos are more abstract, focusing on a central idea or message rather than a literal story. A single video may incorporate elements of multiple types. Effective music videos keep audiences engaged by featuring the artist, telling an interesting story, or leaving room for interpretation.
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Applying goodwin's theory to Arctic Monkeys - Arabella
Applying goodwin's theory to Arctic Monkeys - Arabella
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The document provides lyrics from the song "You Found Me" by The Fray and proposes visual interpretations for each line of lyrics in the form of camera shots and imagery. The overarching premise is of a girl searching for meaning and connection in Liverpool. Key shots include her standing alone in a time lapse, waiting by a phone that never rings, lying on the floor surrounded by people, and walking alone down pathways trying to find someone. Religious symbols like crosses are incorporated throughout as the girl struggles to find her purpose and place in the world.
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The Fray - Mood Board
The document discusses plans for filming a music video in various locations around London. It describes shooting from a high angle at Liverpool Street Station to show the setting and ordinary life passing by. It also mentions asking members of the public if they can be filmed to represent a relationship falling apart. Ghosting and fading effects will be used in Adobe software to show the lingering of a relationship. Various shots are discussed to represent lyrics and themes, such as a woman checking her watch waiting for "God" and a couple holding hands to represent security.
Questionnaire
The document is a 9 question questionnaire about a music video. It asks the respondent about the genre of the music video, their rating of the professionalism of the video on a scale of 1-10, whether the video challenged conventions of real media products and why, what could be improved, their favorite music video and why, what they think the meaning and storyline of the video is, whether the editing was to a good standard, if they recognized any religious symbolism and what its meaning is, and how effective the combination of the main video and additional materials was.
Lyrics to visualisation process
The document provides lyrics from the song "You Found Me" by The Fray and proposes visual interpretations for each line of lyrics in the form of camera shots and imagery. The overarching premise is of a girl searching for meaning and connection in Liverpool. Key shots include her standing alone in a time lapse, waiting by a phone that never rings, lying on the floor surrounded by people, and walking alone down pathways trying to find someone. Religious symbols like crosses are incorporated throughout to represent her journey to find faith and purpose.
Ideas and Concepts
The document discusses four potential song choices and interpretations for a music video:
1) "Human" by Christina Perri - A video with girls expressing talents in a plain white room, conveying a theme of isolation. Shots would include silhouettes and transparency to link to the song's lyrics.
2) "You Found Me" by The Fray - A video revealing a hidden meaning through the lives of individuals, filmed using techniques like time-lapse and dissolves.
3) "I'll Be Good" by Jaymes Young - A video of a man reflecting on his relationship with his father, using flashbacks and handheld shots in black and white.
4) An unnamed song
Questionnaire
The document is a 9 question questionnaire about a music video. It asks the respondent about the genre of the music video, their rating of the professionalism of the video on a scale of 1-10, whether the video challenged conventions of real media products and why, what could be improved, their favorite music video and why, what they think the meaning and storyline of the video is, whether the editing was to a good standard, if they recognized any religious symbolism and what its meaning is, and how effective the combination of the main video and additional materials was.
Mood board
The document discusses plans for filming a music video in various locations around London. It describes shooting from a high angle at Liverpool Street Station to show the setting and ordinary life passing by. It also mentions asking members of the public if they can be filmed to represent a relationship falling apart. Ghosting and fading effects will be used in Adobe software to show the lingering of a relationship. Various shots are discussed to represent lyrics and themes, such as a woman checking her watch waiting for "God" and a couple holding hands to represent security.
Questionnaire analysis
The document provides feedback from a questionnaire about a music video created by the author and their media group. 20 people who previously answered a questionnaire were asked questions about how well the music video followed Goodwin's six key conventions for music videos. The feedback was generally positive, with most respondents agreeing the video included genre characteristics and clear relationships between the lyrics, music, and visuals. However, some aspects like the "notion of looking" were not as obvious to all viewers. The author notes areas they could improve if creating the video again.
Lyrics to visualisation process
The document provides lyrics from the song "You Found Me" by The Fray and proposes visual interpretations for each line of lyrics in the form of camera shots and imagery. The overarching premise is of a girl searching for meaning and connection in Liverpool. Key shots include her standing alone in a time lapse, waiting by a phone that never rings, lying on the floor surrounded by people, and walking alone down pathways trying to find someone. Religious symbols like crosses are incorporated throughout to represent her journey towards finding fulfillment and purpose.
Untitled Presentation
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by providing a button to click to begin the process. The document is advertising the creation of presentations on Haiku Deck and SlideShare.
Synopsis the fray
The document outlines a synopsis for a music video by The Fray called "You Found Me". It will follow an unnamed female protagonist dressed in dark winter clothes through a train station and streets of central London. Shot styles will include behind the shoulder shots and close ups. Locations were chosen to illustrate how hard it can be to be noticed in the rush of busy city life. The narrative will have the viewer journey with the protagonist, seeing the public from different perspectives and portraying the protagonist as lonely, conforming to indie/rock conventions and lyrics of the song.
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Evualtion
The document provides an evaluation of a group's media project which was a music video for the song "You Found Me" by The Fray. The group researched the band and genre to conform their video to conventions of indie/piano rock music videos. Their video included establishing shots, close-ups, and rural/city scenes. It challenges conventions by not focusing on the singer and including religious symbols and a crow representing hope at the end. The album cover and magazine ad effectively relate to the video through images and font. Feedback was positive about adhering to genre conventions and video quality, but suggested including more varied shots. The group used technologies like cameras, editing software, presentations software, and the internet for research, planning
Evualtion
The document provides feedback from students on a group music video project. It discusses how the group incorporated conventions of real music videos like lighting, shots and editing into their video but also challenged conventions by including religious symbols and an ambiguous storyline. It also discusses how the group created album artwork and a magazine advertisement that related to the video through matching fonts, colors and images to effectively combine the main and ancillary projects. Student feedback appreciated the visuals and effects but suggested including a wider variety of shots. The group used various technologies like cameras, editing software and design programs at different stages of the project from research to creation to evaluation.
Shot List
The document contains a shot list for filming a music video. It includes 49 shots with descriptions of the camera movements, actions, locations, timings, and equipment needed for each shot. The shots include establishing shots of locations like Liverpool Street Station, close-ups of characters, mid shots of people interacting, and long shots showing scenery from different perspectives to illustrate the lyrics of the song.
Marxism
The documents discuss concepts related to Marxism and its portrayal in The Hunger Games. Marxism is based on the political and economic theories of Karl Marx and Friedrich Engels that formed the basis of communism. The Hunger Games takes place in a totalitarian nation divided into districts and controlled by the Capitol. Each year, two representatives from each district must fight to the death in the televised Hunger Games. In the story, the wealthy Capitol citizens are disinterested in the tributes until Katniss hits her target with archery, showing the class divide that reflects Marxist principles.
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Similar to Iconic shots
Evaluation question 1- music video
This document discusses the development of a music video for the band The Libertines. It summarizes how the creators followed conventions from existing Libertines music videos and indie music video styles more broadly, while also experimenting with some new elements. They incorporated locations, actors, lighting, editing techniques, and clothing styles seen in other Libertines videos to maintain similarities, but also explored unusual locations and a narrative storyline focused on a couple. The goal was to represent the band's style and appeal to young audiences while putting an original spin on typical music video conventions.
Evaluation - Question 1
The document discusses the music video the author created for an indie rock band. It analyzes how the video uses and develops conventions of the genre based on research. Key conventions included depicting a live performance, synchronizing music and visuals, focusing on the artist, and including narrative elements. The video aimed to clearly represent the genre through a live concert scene and storyline that amplified rather than literally illustrated the song's lyrics. Character development and progression were achieved through costume changes and following typical narrative structures. Overall, the video followed theorized conventions of music videos to create an entertaining representation of the indie rock genre.
Evaluation Question 1
The summary provides an overview of the document which discusses how a music video was created to accompany a song. It follows conventions of the genre by telling the song's narrative through visuals, using techniques like lip syncing, location shots, and editing to match the music. Branding elements like the artist's image and logo were also developed to market the music professionally.
Question 1
The document discusses conventions used in a student music video project based on Andrew Goodwin's seven conventions for music videos. It describes how the video incorporated conventions of genre, star identification, voyeurism, lyrics and visuals, and locations to tell the story of two lovers. It also discusses challenges to conventions like not including inter-textual references or following all conventions. Inspiration was drawn from music videos by Lana Del Rey, Florence and the Machine, and Ed Sheeran that also challenged conventions.
Evaluation question 1
Our music video uses and develops several forms and conventions of real music videos:
1) It tells a narrative story through its lyrics and visuals like other narrative music videos.
2) It includes some close-ups of the artist but fewer than typical, unintentionally challenging that convention.
3) The lyrics and visuals are well-matched, following the key convention of relating the two.
Question 1
The document discusses how a music video project used and developed several conventions of real music videos. It analyzes the use of conventions like genre, star identification, voyeurism, lyrics and visuals, and location. It provides examples of how the project incorporated these conventions and drew inspiration from other music videos. However, it did not include the conventions of inter-textual references and star iconography, challenging those conventions.
Question 4 powerpoint - CONVENTIONS
The document discusses conventions in the indie music genre and how the creators of a promotional package for a musician followed and subverted conventions. It aimed to appeal to its target 16-30 year old audience by using conventions of existing successful artists like Arctic Monkeys and The 1975 as inspiration for the narrative, costume, and other elements of the music video. However, it also tried to make the package unique by subverting some conventions and developing its own brand identity for the artist through elements like customizing his guitar. Performance shots were included to link back to the narrative and convey the artist's emotions, while also portraying him as a professional musician.
Media evaluation 1
This document discusses shots from a music video that were inspired by other artists' videos. It provides 8 examples of shots that demonstrate different elements of filmmaking:
1) A shot showing the link between the lyrics and visuals of someone walking in the video to match the song's lyrics.
2) A shot representing the artist in a style typical of their folk/country genre.
3) A shot illustrating the music genre by showing the artist playing guitar, as seen in many folk artist videos.
4) A shot maintaining the artist's star image throughout, conforming to ideas of consistent star imagery.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation media
The document discusses a music video project for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a narrative storyline in addition to artist performance shots. Feedback indicated that most of the target audience appreciated the narrative approach. The document also discusses how the ancillary materials like the digipack complemented the video's themes and visual style. Technologies like YouTube, Final Cut Pro, and digital cameras were used in the research, planning, production and evaluation stages.
Synopsis
The music video will feature a female main character whose face is not revealed until the end to build mystery and tension. Various shots from her point of view will be used to make the viewer feel like they are experiencing her journey. Scenes will be filmed in several London locations, including a train station, Hyde Park, and streets, to showcase ordinary lives and link to the song's lyrics. The narrative aims to tell a story about people's lives through the main character's eyes and show the highs and lows, building to a revelation of her story at the end when her face is shown as she finds her "one," connecting to the religious theme of finding God.
Andrew Goodwins Music Video Conventions
The document discusses how a music video for an indie pop song used several conventions of real music videos, including genre, star identification, voyeurism, lyrics and visuals, and locations. It provides examples of how each convention was implemented, such as using filters to establish the genre, close-ups for star identification, shots emphasizing the female form for voyeurism, matching lyrics and visuals, and varying locations to represent themes. Intertextuality and star iconography were not used. The promotional package for the song followed conventions for design and coordinated with the music video.
Andrew Goodwins Music Video Conventions
The document discusses how a student's media product used conventions of real music videos. It examines how the student's music video incorporated conventions like genre, star identification, voyeurism, lyrics and visuals, and locations. It aimed to use a calming purple filter and dull flashback filter to convey the indie pop genre. Close-up shots were used for star identification. Scenes focused on the female form for voyeurism. Locations in nature were chosen to emphasize traveling after loss. The lyrics were directly matched to visuals like dancing in the moonlight. Intertextual references and star iconography were not included to focus on telling the story of two normal girls in love through memories. The promotional package matched the music
Evaluation media
The group conducted research on the indie rock genre to understand its characteristics and culture. They explored various features to evoke the unique style while following genre conventions for their music video. Though conforming to indie rock, they considered unique ways to present the video, such as including a rural scene. Feedback helped improve the video by clarifying the main character when it was unclear. They created promotional materials, including an album cover and magazine ad, using images and fonts that suited the indie rock theme.
Evaluation[1] zayd h
The document discusses the evaluation of a media product - a music video. It describes how the music video used the genre of dubstep to develop conventions of how teenagers are typically portrayed. It included scenes of the main character causing trouble while wearing a hoodie. Feedback from the target audience of 15-20 year olds revealed they prefer music videos with a balance of performance and narrative over concept. The combination of the music video and accompanying materials like the album cover were effective in representing key elements of the video through imagery and text.
How have you used, developed or challenged forms and conventions of real life...
1. The document analyzes how the music video for the song "London" uses and challenges conventions of real-life music video products based on Goodwin's five components of a music video.
2. These components include lyrics and visuals having a link, voyeurism, star image, being intertextual, and maintaining genre identity.
3. For the "London" music video, conventions like amplification of lyrics and short narrative were used, while others like heavy sexualization and solely featuring the artist were challenged.
Eval
The document discusses how the music video mimics conventions from other rock music videos by featuring the band playing in an isolated area. It also incorporates conventions like cuts between band performance and close-ups of the lead singer. However, the narrative portion of the video challenges conventions by telling a story that relates to the song lyrics and incorporates film influences. Specific effects were added to lyrics to make the video stand out compared to most current music videos.
Evaluation media
The document discusses a student's music video project for a dubstep song. It provides details about the creative choices made in developing the music video, including challenging conventions of the dubstep genre by adding a narrative storyline. Feedback was received that the video was well-edited but some felt there were too many fade-to-black effects. Ancillary materials like a magazine cover and CD packaging were also created to complement the video and feedback indicated they fit the style and theme. The student learned about researching different genres and evaluating audience feedback to improve their work.
Q4 powerpoint
- The document discusses how the music video, digi-pak, and website for a band's promotional package both follow and challenge conventions of real rock music products.
- The music video includes both a narrative section and performance sections, as well as close-ups of instruments and the lead singer, drawing from conventions, but also uses unconventional elements like two performance locations and a narrative-focused protagonist.
- The digi-pak cover features the band, which is unconventional, but uses dark colors consistent with the genre, and expands on conventional elements like lyric booklets.
- The website connects to the other products with shared imagery and colors, and includes social media links as is now conventional,
Evaluation media
The document discusses a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". The summary discusses how the music video challenges conventions of the dubstep genre by including a storyline, and develops some conventions through the use of visual effects. It also discusses how the ancillary texts like the digipack complement the music video by continuing its themes, mood, and aesthetics through use of similar colors, locations, and props, while also differentiating the products. Overall, the combination of the music video and ancillary texts is considered effective at adopting elements of branding to flow between the projects.
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How have you used, developed or challenged forms and conventions of real life...
How have you used, developed or challenged forms and conventions of real life...
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Annotation
The poster promotes a band's music video using their name stylized in an indie rock font over a layered white background for a 3D effect. Below is the song title in the same font to link it to the band name, along with a positive quote from a teacher review and words in bold capital letters urging viewers to watch the video.
Magazine Cover Analysis
This document summarizes the design choices made for two different magazine cover advertisements promoting a band and their new single. For the first version, the band name is featured prominently in a bold, rock-inspired font at the top to attract viewers. Below is the name of the single, and release information is included in white text. A review quote is also added as is common for such advertisements. The second version keeps the black and white color scheme common for the genre. The quote is shortened to avoid copyright issues and rough, industrial photographs relate to the band's music video imagery.
Contribution to the Project
1) The student contributed to both the pre-production and production stages of creating a music video for a class project. They divided tasks like storyboarding, location scouting, and lyric interpretation between group members.
2) The student took on the main acting role in the music video, being responsible for their character's props, outfit, and scenes. Other group members shared filming and directing duties.
3) The group edited the final music video together, taking turns leading the editing process but making all decisions as a group. They also collaborated on ancillary presentation materials like Photoshop designs.
Media question2
This document summarizes how the media product develops conventions of indie/rock music videos. It films in city settings like many indie rock videos analyze. It includes symbols like crosses to subtly portray a message of searching for God. The final scene reveals an unknown character paired with a crow taking flight, symbolizing being found and free to live. Sound transfers from nondiegetic to diegetic by showing a character listening to the song through headphones, giving it a fuzzy, indie rock effect. The product develops conventions while personalizing elements like symbols and scenes to achieve its intended feel.
Media question1
The document discusses the use of media technologies in the production stages of a media project. A high-quality Canon camera was used to film footage and extra batteries were brought to ensure continuous filming. Footage was saved to an SD card and USB for safekeeping. Adobe Premiere Pro editing software was used to cut together shots and maintain video quality. The final product was uploaded to Vimeo for sharing online due to Vimeo's high upload quality and lack of feature loss compared to YouTube.
Music video feedback questionnaire
The document is a music video feedback questionnaire that asks 5 questions to evaluate different technical and creative aspects of a music video. It asks whether the video follows common music video conventions regarding its genre, relationship between lyrics and visuals, music and visuals, record label characteristics, and references to looking. It also questions the camera work, sound quality, video quality, and appropriate use of effects and transitions.
Music genre questionnaire result analysis
The document summarizes the results of a music genre questionnaire completed by 20 people. It found that most respondents were female aged 16-20. The questionnaire aimed to determine preferences around music genres and features of music videos. The results showed equal popularity for indie rock, pop, and R&B genres. When watching music videos, respondents most valued mise en scene and storyline. This information will help the author choose an indie rock song and develop their own music video that focuses on visuals and narrative.
Music Genre Questionnaire
This document is a music genre questionnaire that asks the respondent for their gender, age range, favorite music genre which includes options like rock, R&B, pop, indie rock, classical, folk, and other, and the first thing they look for in a music video which includes options like storyline, characters, mise en scene, effects, and location.
Permission Letter
A group of A Level students are requesting permission from Epic Records to use the song "You Found Me" by The Fray in their A Level media coursework. The students plan to feature the song as background music in their original footage for the coursework. They have written to request permission regarding use of the copyrighted song.
Production Report
The document outlines the schedule and logistics for a two day film shoot. On the first day, the crew will meet at Enfield Town Station and take footage at Liverpool Street Station from 10am to 2pm and outside the station from 2-2:30pm. They will then travel to Hyde Park to film between 3-5pm. The second day involves another meeting at Enfield Town Station, then filming at Liverpool Street Station from 9:55am to 1pm and in Hyde Park from 2-4pm. The same crew and equipment will be used each day.
Location report
Liverpool Street Station and Hyde Park are proposed locations for filming a music video. Liverpool Street Station is spacious with shops and an open roof, providing good lighting. Hyde Park is a large park with benches, lakes, and trees that can be used as scenery. Natural lighting will be used at the scheduled filming times, and artificial lighting may be needed as it gets darker or for indoor filming. Background noise from roads and people may be a issue at the public locations but can be removed in post-production as no sound will be recorded during filming.
Location scouting sheet
Liverpool Street Station, surrounding London streets, and Hyde Park are proposed locations that are centrally located and offer flexibility for filming scenes depicting a journey. The station interior and exterior, nearby coffee shops, and areas of the park would be available for filming on weekdays after 3:30pm and weekends anytime. The locations fit within the concepts and vision for the music video and provide busy, varied settings near public transit.
Risks
The document lists various hazards that could occur during a film shoot and proposes control measures to mitigate the risks. It identifies hazards such as bad weather, actors not showing up, equipment issues like low battery or damage, losing equipment, group members not attending, lack of storage space, and accidental deletion of footage. Control measures proposed include scheduling backup filming days, ensuring contact details are kept, charging equipment in advance, researching proper use, assigning responsibility for equipment, and filming clips multiple times as backups.
Feminism critique
The documentary "MissRepresentation" examines issues surrounding the role and portrayal of women in media. It highlights how women are often only seen as physical objects without intellectual or knowledgeable contributions. Throughout, various women speak about how the media has attacked them based on their appearance from a young age. Girls are bombarded with unrealistic beauty standards from the media. The documentary also focuses on the pervasive gender discrimination against women and aims to show how they are often only displayed based on their looks. Women are constantly objectified in media through magazines and photoshopping.
Props
The document lists props needed for a production of The Fray song "You Found Me" including various cross jewelry pieces, a watch, fake tattoo, letter, dark clothes, cigarette, lighter, SD cards, camera equipment and a tripod.
Madonna - Like A Prayer Textual Analysis
Madonna's music video for "Like a Prayer" uses mysterious scenes and characters to intrigue viewers:
In the opening scene, Madonna runs frantically at dusk in a neglected area surrounded by rubble and fire, appearing troubled. Subsequent scenes show her fallen on the ground, looking distressed. A mysterious dark-clothed man stares intensely at the camera, adding to Madonna's troubles. Later, a church is shown with warm interior lighting, providing a sense of relief and hope amid the darkness. Additional characters are introduced ambiguously, with one man appearing to be arrested, surprising viewers' initial judgments. Through these unfolding scenes and characters, the video keeps audiences questioning and intrigued about Madonna's troubles and
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Iconic shots
- 1. Iconic Shots The Fray – You Found Me (student fan video)
- 2. This is our first shot in the music video and one of the most effective. We have chosen to put our initial shot as an establishing shot of the location we were filming in, Liverpool Street Station. We chose this location and shot because when researching the indie rock genre we found that busy city locations often occurred and we wanted to keep to this convention. This shot has been turned into a time lapse to emphasis the idea of a busy lifestyle in the city.
- 3. This close up shot was an important shot in our music video as it is the main imagery where the symbolism of the cross is shown. Throughout the music video we created an underlying message of the longing and searching for God and we did this through the use of props, in particular a cross necklace. In this shot the character is seen feeling agitated while playing with the cross. We used a close up shot here to emphasise and highlight the idea of religion in this music video.
- 4. It was important that throughout the music video we referred to Goodwin’s Six Key Features of a music video. The main way we did this was through the use of visuals to lyrics. There are a range of shots where we have chosen imagery which directly links to the lyrics in the song. This over the shoulder shot is an example of where that happens in the video.
- 5. As well as the message of searching for God, this comes along with the idea of loneliness is a populated and busy city. As we filmed in the centre of London it meant we were able to capture the feel of someone lost in such as busy place. We mainly did this through wide angle shots in order to capture the essence of the environment. The character is mostly seen in the middle of the shots, the centre of attention yet ignored by those around her.
- 6. Throughout the music video we have a character who’s face is never seen, using point of view shot as we decided to include the characters face at the end where she is found by ‘God’ but by someone. This concept illustrated through this shot shows how someone can be brought closer to God through another person. This shot is one of the most iconic as it reveals a mystery that is built up during the video.