Andrew Goodwin's theory of music videos identifies five key aspects: 1) The relationship between the lyrics and visuals, such as characters mimicking lyrics. 2) The narrative and performance, with the artist acting out the song. 3) The star image as the protagonist and focus of camera shots. 4) Technical elements like lighting, effects, and cuts that enhance the mood and rhythm. 5) Analyzing the song structure and voice to understand the story being told. The visuals should illustrate this story and promote the song.

1. THEORY - ANDREW
GOODWIN
By Tia Gooden

2. Goodwin's theory states that there are five key
aspects to a music video.
 Thought through beat (seeing what the lyrics mean
in your head).
 Relationship between the song and the visuals.
 Narrative and performance of the song.
 Technical aspect of a music video.
 Star image (protagonist), lots of camera shots
making him/her the centre of attention.

3. THOUGHT THROUGH BEAT (SEEING WHAT THEY
MEAN OR REPRESENT IN YOUR HEAD).
 The first step of this process is to analyse the music structure,
understanding the chorus verses.
 Then the second step (main voice of the song), the voice of the artist
would be very unique compared to others and will give the person a
form of identification that can be related to the star imagine or singer.
 The third step would be the story of an artist which he/she is trying to
tell within the song. It can establish him as a story teller. And the
music video can aid this by showing us the video through the vocals
of the song.

4. RELATIONSHIP BETWEEN THE MUSIC AND VISUALS
 Andrew believed that a music video can promote a
song by the way it analysis the lyrics.
 This is shown in many music videos when a
character does exactly what the song says.
 Example is when the song lyrics are 'jump! jump!
jump!' And on the music video there are
characters/actors actually jumping.

5. NARRATIVE AND PERFORMANCE OF THE SONG
 Andrew Goodwin believed that it was important for an
artist to be involved in the music video by performing or
acting out a role as the main character or singer.
 It helps to make the song look more realistic and also
giving the audience a special connecting and good
understanding of the song.
 A good example of this is the song ROAR by Katy Perry.
 She is the main actor in the song and also the singer
and it helps the video by making the song and the video
look more realistic and this also helps to engage the
audience.

6. STAR IMAGE (PROTAGONIST), LOTS OF CAMERA
SHOTS MAKING HIM/HER THE CENTRE OF
ATTENTION
 Goodwin referred to the star image as a vital aspect of the
music video, he/she makes the music video look more
appealing to the audiences while bringing a unique style to the
video in the way he/she is portrayed to the audience.
 The start image is always very unique in the way he/she is
presented e.g. the costume, moves and appearance.
 This helps to promote the artist/stars image In public and also
helps to promote the video while creating a public reputation
of the artist.

7. TECHNICAL ASPECT OF A MUSIC VIDEO
 Andrew says that the technical aspect helps to hold the music
video together through the use of mise-en-scene, special
effects, sound and editing.
 Lightening and colour helps to set the mood for the music video
and create emphasis on significant parts of the song to create a
dramatic effect and thrill the audience.
 Mise-en-scene is also very vital to the production of the music
video, it can help the artist gain authentication and also make
his work appear more professional.
 The beats of the song are also very useful as they can help
create effective cuts that go with the rhythm of the song to make
the music video look more entertaining.