The document analyzes Katy Perry's music video for "Thinking of You" using Goodwin's theory. It is a narrative music video that reflects the song's lyrics through scenes depicting Katy Perry kissing her husband and flashing back on their life together. The record label demands close-ups of the artist to promote their brand and make Katy Perry recognizable and relatable to the target audience, which is shown with her close-up at the makeup table. Veracious camera shots are used throughout intimate moments to entice the predominantly male target audience and show Katy Perry's relatable side.

1. Goodwin Theory Analysis if “Thinking of you”
Type of music video
The type of music that Katy Perry song “Thinking of you” is a narrative music video. This is
shown by the fact that the throughout the music video, the lyrics that are said are evident in
the song, are performed in music video. An example of this can be seen when Katy Perry
sings “I can taste your lips”. At the moment in which Katy Perry sings this, on screen there is
a whole scene devoted to her kissing her husband. Another reason why the song is a
narrative music video is because the tone set by the lyrics in the song is reflected by the
actions evident in the music video. Evidence of this is shown by the fact that the song is
about Katy Perry reflecting on the life that she had with her husband. This is illustrated by
the fact the whole music video is a flash back.
Demands of the record label
The demands of the record label include the need of a lot of close ups on the artist. The
main reason why this is done is because they want to develop a motif and recognisable
symbol of the artist. This is done for brand promotion. By doing this the labels target
audience are able to relate the artist. These particular demands are evident in the majority
of music videos. An example of this being evident in Katy Perry music video is at the
beginning of the music video where we have a close up Katy Perry at her make up table.

2. Veracious camera shots
Veracious are constantly used throughout the music video at Katy Perry most intimate
moments in the video. The purpose of this is to entice particular parts of the target
audience. In the case of Katy Perry the male target audience predominantly. It also can be
used to show the target audience the relatable side of the artist.