2. Camerawork
There are medium shots of the singers.
Long shot of the dancers; this is to show the current
dance styles and also show the routine
Close ups of the singers at the beginning to show they
are the main people within the music video.
Low angle on will.i.am, to show that he is important and
powerful as he got lots of money in his hands
Low angle, in the superman section, to look like he if
flying.
Hand help camera, from looking at will.i.am to the cross
and then back again.
4. Editing
The video is edited to the beat of the music.
All the takes were short to go with the tempo of
the music.
Also this a split screen. The screen is split into
3 sections.
5. Mise en scene
All the outfits that are used are ‘in fashion’ and our
colourful as the song is very uplifting and fun
Also the prop that is always reoccurring is the money,
this relates to the song lyrics and also the theme of a
birthday.
Very bright lighting as its a very uplifting song, and
relates to something that everyone enjoys. The lighting
used is mostly natural.
Located in a house, back garden as these are places
that you could relate to when a birthday is celebrated.