3. Lyrics
‘I can see the stars’, ‘I can feel the sun
whenever you’re near’, ‘Everytime you touch
me I just melt away’, Finally you put me first’,
You’re the one I love’, ‘Boy your lips taste like a
night of champagne’
These are a few sentences in the song that show
that this is a love song, shows warmth and
happiness. Shows sexual feelings about lips and
champagne as people link those things with
romance.
4. Music
Throughout the video the tempo gets faster on every chorus. This would keep
the audience engaged and keeps the music interesting. By doing this it builds
the tension through the words of the song and each time the chorus gets
stronger and bigger.
5. Genre/Mise en scene
Each time she changed costume they get more revealing and stands out from the
previous costume with how she has done herself up with her accessories. Her last
3 costumes are very similar but change very slightly weather it being the colour or
showing a bit more flesh. In the last costume she shows the most and has a hat to
show this is the last costume and has to be bigger and better then the others.
6. Camera Work
There are 2 main shots that are used through out the music video. One would
be a close up shot of Beyoncé seeing as she is the main singer and performer
in the video. This would make the audiences attention be mainly on her and
get the fans attention. The second shot is a wide shot a showing the setting
she is in and the dancers behind her. This way we can see her surroundings
and see all the action that is going on.
7. Editing
To start and finish the video they use a fade in and a fade out. However
during it they use fast cuts and keep the editing techniques to a minimum.
This creates a fast pace and the rapid editing they use goes in time with the
tempo of the music. This makes the video look in time during their dance
moves as it goes smoothly to the next shot. Even when you can see the
dancers in the background the lights have been used to fade them out a bit so
they are not as clear as her so she still has more focus.
8. Voyeurism
Beyonce changes her costume four times in this video. Even though it is not
too revealing every time she does change she shows a bit more flesh which
would attract the attention of straight males. During this video she was
pregnant and that is why she wasn’t that revealing for example in crazy in
love it was much for revealing.
