Our music video challenged some conventions of Afro beat music videos while conforming to others. We developed the convention of filming in a busy city location rather than typical outdoor locations. We also challenged the convention of prioritizing dance over narrative by including more story elements. However, we conformed to conventions like using mid shots and close ups of performers, modern clothing styles, cuts on the beat between performance and story, and including choreographed dance sections.

1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

2. Introduction
I have focused this question on the technical elements of our
music video, and comparing it to the original video.
I talked about the two different forms and conventions for each
of the following what we used, developed and what we
challenged and comparing it to the original video.
on the technical section, it talks about conventions that our
music video conforms to and develop when comparing to Afro
beat music video, and the elements that we subverted in the
conventions that we developed and challenged.

3. CINEMATOGRAPHY- MID SHOT
Afro B ft IRAYMVMT (Jaij Hollands & K Weezy) - Back 2 Back
In our music video ‘ROMANTIC’, a range of cinematography is presented, which is often seen in an actual Afro beat
music video is the use of mid shots, which are used to dialogue sequence, and allow the audience to pick on the
character's movements and gestures; it is close enough to capture the emotion and facial expression.
Jaij Holland’s- ‘Back 2 Back’ music video uses mid shots, to show the performance of the dancers. The camera track
the dancers so we can see a clear view of the dancers. The three screenshots below shows how mid shot is used to
show the dancers body language. This is similar to our music video as we used mid during the performance and the
narrative scene, to show the dancers and the actors. This is often seen in Afro beats music video’s to show the
dancers body language and capture there emotions.
Three screenshots of mid shots from our music video.

4. CINEMATOGRAPHY-LOW ANGLE
#BieMu- Jaij Hollands
Another element of cinematography that is presented through our music video is a low angle. low angles camera is
positioned low on the vertical axis, below the eye line, so the audience is looking up. The low angle is signified that
the object were looking at is strong and powerful. Its like there at the top of the Hierarchy.
Jaij Hollands- ‘#BieMu’ music video is an example that uses low angle, to show that there strong and powerful and
to make the audience look up to them. This is similar to our music video as we have used low angles during the
performance and the dance. This is a common camera shot used in Afro beats music videos to highlight the artist
as strong and inspirational person.
These are three screenshot of low angle we took from our music video.

5. CINEMATOGRAPHY-CLOSE UP OF FACE
Korede Bello - Do Like That
Another element of cinematography used in our music video is close up of the face. Close up shot is used to focus on
specific subject, which takes up most of the frame in our case we used close up to focus on the actors face and her
facial expressions. We used close up on face because its common in Afro beats music video as it focus on what the
person in the shot is doing.
Korede Bello- ‘Do like that’ music video uses cloth up to show the girls face and her beauty, also it focused on the
artist Korede Bello singing to the lady, the three screenshots below shows that is repeated throughout the music
video, making it flow. This is similar to our music video as we used close up of the face during the narrative scene.
This is common trait of Afro beats and other genre of music video.
These are three screenshot of the close up in our music video

6. MISE-EN-SCENE- MODERN TEENAGER CLOTH
MOTO' DANCE FREESTYLE
Jaij Hollands ft NSG - PINGA
Mise-en-scene is another element seen in our music video, which is seen in Afro beats
music videos, the modern outfits you now see on afro beats music video is the type of
clothing we wanted to incorporate in our own video. We wanted to keep our outfits
modern so it can directed to our target audience, which are teenagers age 15 -20. The
style of clothing are jumpers and branded hoodies such as ‘Nike, Adidas and The north
face’.
Jaij Hollands- ‘PINGA’ music video is a good example of modern afro beats music that
shows people wearing tracksuits, jumpers and hoodies to show that afro beats music
video can still be African without having the typical African print or dashiki(tradition African
cloth) to make the music video have a type of African style.
To your right there three
screenshots of the
outfits used in our music
video

7. MISE-EN-SCENE- PLAIN AND SIMPLE BUT STILL GLAMOUROUS
OUFITS
Korede Bello - Do Like That
VIANNI - B.A.E
Another outfits seen in our music video is stylish black dresses, body hugging and glamorise cloth to link
with the style of music, which is romantic afro beats. This type of clothing is very common in afro beats
music video, as the genre is often listened to young mostly African women, who are often seen in stylish
clothing.
Korede Bello- ‘Do like that’ music video often shows women wearing body clothing, this also conforms
that we see women as sex object, so we cloths them in tight cloth to show there body image.
At the right shows two screeshots of the 2 type of
dresses we used in our music video.

8. MISE-EN-SCENE- PROPS
Abra Cadabra x Kush - Valentine
Another elements of Mise-en-scene is seen is prop, we used a phone through out the film as is the modern
technology we use to socialise with people. This prop is effective in representing how society has change and
how technology depends on us and we depend on them. A phone is often seen in all type of genre, we use
this device to contact people as its the most simplest way to get close to someone.
Abra Cadabra- ‘valentine’ is a grime music video that shows a phone as the main object which helps him get
the Instagram girl he wanted to see, it helps him connect with the girl as he texts to get to her. This shows that
technology is important as we can contact people easily.
Screenshot of the phone used in
our music video.

9. MISE-EN-SCENE- LOCATION
Q X Ekeno - Tell A Paigon Try Remix
Korede Bello ft. Tiwa Savage - Romantic
Another element of Mise- en-scene is location, this was important as it set the scene and also let the audience
know what type of music video it was, For example we filmed the dance at a graffiti place as its the typical
location we see in Afro beats music video, but on the other hand we filmed The narrative at London bridge
because it was the nearest location we can think of that had good views and where we often see couple going.
Inspiration music video we looked at was Q X Ekeno- ‘Tell a paigon try’ as we thought the location suited our
style of music and also we copied the original music video location as we thought it suited the style of music
video we wanted to recreate.

10. EDITING- CUTS ON THE BEAT/ NARRATIVE & PERFORMANCE
An element we used in our music video is editing, cuts on the beat conforms to afro beats music video. This
shows that the Video corresponds to the music, allowing the music video to flow. Sometimes cutting can be
hard and not noticeable, they were some error on the cuts but overall it still flowed smoothly. Cutting on the
beats is often seen in Afro beats music video specially when it comes to the performance. In our music video,
we cut on the beat in most of the shots specially on the dance, when ‘ Lady lush’ was singing the chorus it then
cut to the dance.
Kojo funds- ‘Dun talkin’ music video continuously has cuts on the video with makes the video entertaining and
shows that there work put into it.
Kojo Funds - Dun Talkin (Remix) (ft. Fredo, Yxng Bane, Frisco, & Jme)
Another element editing I used is editing the narrative and Performance, we cross cut
the narrative and the performance. This conforms to Goodwin’s theory as he believed
that they should be links between music and visuals.

11. FORMS & CONVENTIONS USED -
A form and convention we used was having choreographed dance and a narrative. We followed the way Afro
beats music video have dance placed in different place of the story. This shows our cultural side of afro beats,
as we like dancing and dancing is what were known for. This is continually run through our music video as we
placed the dance at the start, middle and end. Patoranking- ‘My woman, My everything’ music video have
dance placed in different place, below shows four screenshots Of the dance place in different area of the
music video, this makes the music video unique and entertaining.
Patoranking ft. Wande Coal - My Woman, My Everything | Official Music Video

12. FORMS & CONVENTIONS DEVELOPED-
A form and convention that we have developed is the location we chose to film, as it is not very common to have
Afro beats music video located in a busy city. We often see them dancing at an underground park that have graffiti
walls or inside a house or club. I feel that we have developed this convention, as we didn't follow the traditional
location we see in afro beats, which makes our music video more interesting for the audience.
These are three screenshots of the location we used.
A music video that is located in the city is ‘mad over you’ by Runtown But in the music
video his just at the top of a building singing and its not busy which makes it easy to
concentrate on him. We wanted to develop this, so the audience can have a video to
watch that is recognisable and interesting.
Mad Over You (Official Music Video) - Runtown

13. FORMS & CONVENTIONS CHALLENGED-
A form and conventions that I feel we have challenged was not using a lot of
performance (more like the dance) as its often seen in afro beats music video. We
wanted to have more narrative to make the story line clear and understandable.
Patoranking - Girlie 'O' Remix [Official Video] ft. Tiwa Savage
This is an example of an Afro beat music video that also challenges afro beats music video
has it has more narrative than the dance.

14. CONCLUSION
Forms and Conventions we Conformed to:
• Mid shots for the dancers
• Low angle shotsand cloth up of the acters looking at the
camera
• Medern clothing/outfits
• Props
• Performance location
• Cuts on the beat, and cross cuts between narrtive and
performance
• Flashing editing
Forms and Conventions we Subverted:
• The city setting
• Dazzling filter
• Day and night setting