Laura Slater analyzed the results of a survey about a music video she posted on Facebook and YouTube. Most respondents were women aged 16-25. All said the black and white color scheme, abstract images, and narrative style worked well with the song. Suggested improvements included shortening the opening shot and adding an opening title. Overall, the feedback indicated the video was successful and people would recommend it to friends.

1. Laura Slater
Focus GroupAnalysis
I have put the first draft edit on a closed Facebook group via a link to
my YouTube channel. As well as this I have also included a link to my
survey, which I asked everyone to answer. I am going to analyse
these results and see if there are any trends, what my target
audience is and if there are any improvements that can be made.
QuestionOne:
QuestionTwo:
QuestionThree:
Thisquestionhasmixedanswerswith3people answeringwomenand5
people answeringboth.Thismaybe due to the fact that there are some
femininefeaturesinthe video;therefore some peoplemayhave thoughtit
was more relatable towomen.Aswell asthisthe maincharacterisa women
and thisisalsosomethingthatanotherwomencouldrelate to.Overall Ido
thinkthe songcan be relatedtobothas there are no clearcut indicationsthat
it ismore aimedat justone gender.
Thisquestionhasbeenusedtofindoutthe target audience forthe video.It
showsthat 8 people thoughtthatthe videoisaimedat16-25 yearolds.This
givesme a clearindicationof the targetaudience andpeople of thisage may
be able to relate toit. Although1personhas answeredthatthe videois
targetedat people aged25-35. Thismay be due to some of the imagesused
that may be more suitedtoolderpeople.
100% of the 9 people saidthatthe blackandwhite colourscheme
workswell.Some of the feedback “More suitedtothe musicand
createsa betteratmosphere” “Itlinkstothe musicverywell.It
createsthe atmosphere forthe song.It isveryeffective”“the colour
scheme suitsthe theme of the video”.Thisshowsthatitworksvery
effective.

2. Laura Slater
QuestionFour:
QuestionFive:
QuestionSix:
100% of the 9 people saidthatthe imagesinthe videoare
appropriate forthe song.Some of the feedback “The movements
are slow whichfitsinwiththe slow pace of the music” “Theylink
well withthe song,asthe song isnot clearand doesnothave a
directlinktosomething,the differentabstractimagesall workvery
well”“the quickeditsmake the videoseemupbeatandhelpstolink
the imagesandsong togethereffectively”
100% of 9 people saidthatthe abstract lookworkswell withthe
song.Some of the feedback“the songiseerie therefore the abstract
footage fitsperfectly”“Because the picturesare intime withthe
song” “Fittedthe theme andwords”.Thisshowsthatthe abstract
lookto thenvideoisverysuccessful.
100% of 9 people saidthatthe narrative style workswell.Someof
the feedback “The narrative workswell asthere isa storybehindthe
footage” “Yes,itall flowstogetherverynicely.Itworkswell just
havingthe one style asyou have chosentodo a veryabstract video”
“It helpsthe audience tobecome engagedwiththe videoandsuits
the song”

3. Laura Slater
QuestionSeven:
QuestionEight:
QuestionNine:
6/9 responsessaidthatthe genre of the songis ‘pop’. Some people
have saidthat it isdark or slow pop.Some of the other responses
say that the genre ishorror/thrillerwhichconnectstothe theme of
darknessthroughoutthe video.Aswellasthisanotherresponse is
that itis ‘love’whichalsoconnectswiththe narrative of the song.
100% of the 9 people saidthattheywouldrecommendthe videoto
a friend.Thisshowsthatour videohasbeenverysuccessful withall
the people thatansweredthe questionnaire.Thisindicatesthatthe
videoisa success.
8/9 responsessaidthattheycanrelate to the musicvideo.Some
responses“age grouprelate withthe theme of confusionover
relationshipsorlikingsomeone.”“Yes,asthe maincharacter in itis a
girl.Therefore thisrelatesbacktothe targetaudience of the video.”
The onlypersonthat saidtheycannotrelate said“No butlovedit”

4. Laura Slater
QuestionTen:
4/9 responsessaidthatwe donot needtoimprove anythinginout
video.5/9 people didsuggestimprovements.Forexample “atthe
beginning,maybeshortenthe shotof the treesasI was slightly
confused”“One areainwhichi thinkwill improveitandmake it
more professional isincludingatitle atthe start of the video”