The magazine is focused on the punk rock band The Clash. It uses a variety of design elements to emphasize the band and draw the reader's attention to articles about the band. These include placing the band's name in yellow text on the cover, using their font style, and including photos of the band throughout. The target audience is described as younger people interested in rock music. The cover and interior articles provide biographical details and insights into the band's history, songs, and influence on music.

1. Music Magazine Analysis

2. Genre:
The genre of the NME Originals magazine “Uncut” would
be rock and alternative. This links with how the main
focus of this issue is The Clash, who are a well known
punk rock band. Therefore the artist featured on the
front cover is of a similar genre to the genre of the
magazine. This audience is more of a niche market.
Although The Clash no longer existed at the time of the
magazine being published they are a well known enough
band to still be featured on the front cover.
Language:
The main focus of the magazine is on ‘The Clash’ as the
majority of the magazine is about them. The emphasis is
more on the titles on the front cover than on the picture
itself, this shows how the content is more important than
the pictures in the magazine. Only five colours have been
used for the writing on the cover. Red is only used for the
name of the magazine, in order to separate it from the
rest of the cover and add emphasis to it. Yellow is then
used for “The Clash” and the cover lines. This then links
the articles in the magazine to the band as the articles
are all about The Clash. Having the main cover line in
orange, then separates it from the rest of the cover lines
which creates more emphasis on it. Having some writing
in white makes it seem less important in the hierarchy of
the magazine as it is less noticeable. The hierarchy of the
magazine shows how the title of the band is more
important than the cover lines. This shows how the band
are a selling point of the magazine.

3. 3
Audience:
The target audience of the magazine would be younger
people between the ages of 15 and 25, with a secondary
audience of adults in their 30s and 40s. The
demographic would be both males and females but
more aimed towards men as stereotypically they prefer
rock music. There would also be a secondary audience
of fans of The Clash. The variety of colours on the front
cover would appeal to the younger audience as they
relate to the genre. The font is also fairly simplistic
which would be more appealing to their target
audience. According to Stuart Hall’s theory the meaning
would be preferred as the audience would be those who
like the magazine and agree with it.
Representation:
The band is represented to be rebellious and punk. This
is due to their clothes with relate to the punk
subculture. Their body language and facial expressions
suggest they are more alternative. The main title is
“White Riot”, and the word “riot” has rebellious
connotations, which relate to their genre and one of
their songs called ‘White Riot’.
Narrative:
The stories of this issue mainly focus on the band The
Clash. They are being told as an insight into the band,
with information on their most well known songs and
gigs.

4. 4
Due to the rule of thirds the audiences’ eyes are
first drawn to “The Clash’. This shows how the band
are a selling point of this issue and are the focus of
the issue. The font used is very similar to the brand
font of The Clash. This then enforces the brand
identity and makes it more relatable to the band.
The Clash were an English Punk Rock band from
1976 to 1986. They had a very large influence on
many artist and the music industry as itself. This
relates to how the magazine created an issue
completely dedicated to them. There are edited on
badges relating to The Clash, this links with the
punk movement as a part of the stereotypical
clothing is badges. Due to the dark background of
the photo the focus is put onto the band members.
This highlights how they are a key part of the
magazine. Underneath “White Riot” it refers to a
“punk rock explosion” that “shook up the world”
this shows how key The Clash were, which is why
the magazine was made.
There is a main colour in the picture are black,
white and red. These colours are greatly related to
the punk subculture, therefore showing how the
band are punk rock.

5. 5
In fairly small writing near to the top of the page it says how this
magazine is ‘volume 1 issue 14’. This relates to how the company NME
are a fairly large company as they produce many magazines. It also says
how it cost “UK £5.50”. This shows how the magazine is international as
it states that it is “UK” currency. It also shows how it is a fairly high
quality magazine as it costs £5.50.
The barcode is on the bottom left of the front cover. This complies with
the convention of having the barcode in the bottom corner of the
magazine, although it is stereotypically the right side.
In the bottom right hand corner there is a photo of an older NME cover with The
Clash on from 1977 when they were a fairly new and unknown band. By using this
picture it shows NME use to feature unknown artists in their magazines and how they
have been an ‘indie’ magazine since their creation.
The first cover line refers to “the true story” this makes it seem more
exclusive and is more engaging for an audience as it is providing an
insight into the band. It also refers to a “revolution” which relates to
the punk rock subculture. The next cover line explains how the
magazine talks about The Clash’s best “records, gigs and fights”. The
final cover line refers to the obituary inside the magazine for the lead
singer Joe Strummer. This shows how the magazine covers a large
variety of topics.

6. 6
Due to the use of yellow on both the front cover and the contents page a house style is
created. Similarly with the use of the same font for the writing on the front cover and contents
page enforces this house style.
The main focus of the
contents page is a picture
of The Clash at a gig. This
relates to how the
magazine is about the
band and there is a
section on their best gigs.
As the picture is in black
and white it relates to
how the band are
‘vintage’.
The main sections in yellow refer to chapters in the magazine which separate the stories. Each
chapter relates to a different chapter in the bands lifetime. They also use song and album titles
for the name of some of the chapters to appeal and relate to the fans of the band.
The summaries under
the chapters give the
audience a more in-
depth idea of what is in
each chapter.
The picture shows a high
angle long shot of a gig of
the band. Their facial
expressions relate to how
they are punk rock as
they seem fairly
aggressive. Similarly
having the hands of the
audience relate to how
popular The Clash were
and how there were
many people in the punk
subculture in the 1970s
and 1980s.

7. 7
There are three pictures used to break up the article. These pictures show old photos
from/before gigs and an old magazine from cover. This relates to how The Clash were a band
in the 70s and 80s therefore there a no new photos. These pictures relate to the articles and
emphasis the pointing being made.
This article is also broken up with yellow pull quotes. Similarly to the yellow drop caps, using
yellow keeps to the house style. The same font has also been used to the titles on the contents
page, keeping the house style. The font is also fairly grunge which relates to the genre.
New sections
of this article
begin with
yellow drop
caps. This
draws
attention to
them and
highlights
how they are
new sections.
Using yellow
keeps to the
house style.
On this side of the
page there is a picture
of lead singer Joe
Stummer and it takes
up half a page. This
also splits up the text
and makes the page
seem more interesting
than only having text.
Using the leader singer
only relates to how a
large part of this article
is about him and how
he was to an extent
the face of The Clash.