This document contains graphs and analysis from a questionnaire given to a target audience about their film preferences and consumption habits. It shows that the target audience highly prefers comedy films and action films. They are also more likely to watch a film if they find the poster eye-catching. Most watch films online, at the cinema, or on DVD. They responded positively to posters showing action films like Total Recall and comedy films like Think Like a Man. The research was conducted to help effectively promote an upcoming action comedy film trailer to this target demographic.

2. What type of genre do you prefer?
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Action Adventure Drama Comedy Thriller Crime & Mystert
This graph shows what type of genre our target audience is
interested in. As you can see our target audience are highly
interested in comedy films, followed by action. Our genre will
be action with a twist of comedy but action is our main genre
that we are focusing on.

3. Do you watch films depending on the poster?
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Yes No
This graph shows that the target audience would watch a film
depending on the poster. Therefore we are creating a trailer for
an upcoming film in order to gain audience attraction this
means our film poster must be eye catchy. By asking an
audience this questions this gives us more information of how
the audience are attracted to a particular film.

4. Which type of ways do you watch your film?
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Online Pirate Copies Cinema DVD App Youtube
This graph shows what type of ways do the audience watch
their film. As you can see most of the people watch their films
in the cinema, online and DVD. So in order for our trailer to be
successful we must show it in cinema’s as a preview to catch
the audience attention. Also to make them aware of the
upcoming film soon to be released & to raise enigmas.

5. Which type of film posters do you prefer?
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TOTAL RECALL THE NOTEBOOK Think like A MAN
In this question we showed our target audience film posters of
Total Recall, The Notebook & Think like A Man. The graph
shows Total Recall and Think like A Man are most interested by
the audience. This suits our genre perfectly because we intend
to create a film trailer that has both action & comedy.
Therefore this gives us an idea of what our target audience
would like to say.

6. Reason For This Research.
0 The reason why we conducted a questionnaire is to
find out more about our target audience. To find out
what they are interested in. Also how we can promote
our film trailer successfully. Our target audience are
both male and female they range from 15-30.