These are examples that you can use to make your own customer satisfaction surveys better.

1. Marketing Research
Survey Examples
Mr. Elsesser
Sports Marketing

2. Example
#0: Politics

3. Example #0: Thoughts
 Too many closed ended questions.
 Great one page length!
 RATING: (on a scale of 1-5—5 being the best)
 22

4. Example #1: Leadership Class
“Emerging Leaders Program”
EVALUATION
Date: April 16, 2008 Time: 5pm 7pm
Session Name: “Sharpen theSaw” Presenter(s): Jeanne DiMuzio
How would you rate this session overall?
Excellent Good Average Below Average Poor
What did you like most?
What did you like least?
Other suggestions?

5. Example #1: Thoughts
 Wording is subjective
Excellent, Good, Fair, Poor, etc.
 Too many open ended questions.
 May be hard to achieve desired results.
 RATING: (on a scale of 1-5—5 being the best)
 22

6. EVALUATION
Date: February 21, 2007
Session Name: “Putting First Things First” Presenter(s): Joe Ginese & Cath Borgman
How would you rate this session overall?
Excellent (22) Good (13) Average (4) Below Average (1) Poor (0)
What did you like most?
 The Game(25)  Winning theGame
- Father Allen (14)
- Everything
- Commercial Announcements
- Being Involved
- It was avery nice effort to keep us entertained
What did you like least?
 It dragged on (3)
 Family Feud took too long (3)
 Getting the answers wrong
 Crazy Lady
 The religious talk
 Did not get to do both activities
 No prizes
 The competitiveness and snobiness of the other LEAD members during family feud
 Know the rules of the game
Other suggestions?
 Food/Beverages (2)
 It was great! (2)
 What is the point of this? What was it suppose to teach me? (2)
 Joe’s computer programming skills were impressive
 Meeting with both sessions together is pretty nice
 Would have given Father Allen more time
 I like games
 I had a ton of stuff to do and I was way too stressed to enjoy it.
 Great night, loved the big group!

7. Example
#2:
Student
Course
Evaluation
Example
(University)
STANDARD UNIVERSITY COURSE EVALUATION
To the students of this class: Thank you for taking the time and effort to respond to this questionnaire.
Please give your most candid and thorough response to the questions below. Rest assured that the
information you share here is confidential.
Please try to complete and send the course evaluation by [DEADLINE].
The survey is divided into three sections: -
• About the student
• Evaluation of the course
• Evaluation of the instructor
SECTION 1: STUDENT INFORMATION
Status of this class in your program
Major
Free elective
Other degree requirement
Uncertain
SECTION 2: EVALUATE YOURSELF AS A STUDENT IN THE CLASS:
Rate the amount of work you did
Almost none
What was assigned
More than just what was assigned
Rate the level of your involvement in the activities of this course.
Very uninvolved
Somewhat involved
Enthusiastically involved
How much practical knowledge have you gained from this course?
A great deal
Some practical knowledge
None
Class Year
Freshmen
Sophomore
Junior
Senior
Graduate
Part-time matriculated

8. SECTION 3: GENERAL EVALUATION OF THE COURSE:
Select your agreement to the following statements.
Strongly
Agree
Agree Neutral Disagree Strongly
Disagree
The course objectives where clear
The course procedures and assignments support course objectives
The amount of reading you were asked to do was appropriate
The amount of writing or other class work you were asked to do was enough
What overall rating would you give the course?
Excellent
Good
Average
Poor
Very Poor
What are the major strengths of this course?
What are the major weaknesses of this course?

9. SECTION 4: GENERAL EVALUATION OF THE INSTRUCTOR:
Select your agreement to the following statements.
Never Sometimes Usually Most of
the time
Always
Could you get clear answers to your questions from the instructor?
Was the instructor considerate to you?
Was the instructor effective in teaching in the course?
Was the instructor enthusiastic about the course?
What overall rating would you give the instructor?
Excellent
Good
Average
Poor
Very poor
What would you recommend to improve the instructor's performance?

10. Example #2: Thoughts
 Wording is still subjective
Sometimes, often.
 Demographic Questions at Beginning.
 Good Directions, layout, directions and
nice introduction.
 RATING: (on a scale of 1-5—5 being the best)
 44

11. Student Group
Example #1:

12. Student Group
Example #1:

13. Student Example #1: Thoughts
 Excellent Layout
 Good Directions, layout, directions and
nice introduction.
 RATING: (on a scale of 1-5—5 being the best)
 4.54.5

14. Student Group
Example #2:

15. Student Group
Example #2:

16. Student Example #1: Thoughts
 Excellent Form—although some
subjective wording on questions
 Good Directions, layout, directions and
nice introduction.
 Awesome Demographic Questions
 RATING: (on a scale of 1-5—5 being the best)
 44