3 ideas to use Facebook to drive album sales
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A while back a social media marketing agency approached me for some concepts about how they could use Facebook to help their major record label clients increase album sales. I put together this deck for them. They didn't end up using any of the ideas, so I thought I'd turn them loose on the universe to see what might happen.
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3 ideas to use Facebook to drive album sales
- 1. 3 Ideas on how to use Facebook to increase album sales
- 3. Concept: “Facebook Editions” of an album
- 5. Concept: Turn your die-hard fans into your sales force
- 7. Concept: Proof of purchase unlocks privileged access
- 9. For Example 2. Fan forwards the confirmation email to [email_address] 5. The contest is announced via Arcade Fire’s news feed, and all their fans can come and vote on the best photo 3. The email unlocks a special page on Arcade Fire’s Facebook site, presenting the fan with a contest 6. The fan wins the contest! She is flown to Hollywood, given front row tickets and back stage passes to Arcade Fire’s concert and gets to meet the band! 1. Fan buys the new Arcade Fire album on iTunes 4. The fan enters the contest, which in this case is to upload your best photo of you recreating the album cover 7. The video footage of her meeting the band is then posted on Arcade Fire’s Facebook page for all their fans to see
- 10. By Jeremy Belcher Co-Founder FoxyMelody Digital Distribution – foxymelody.com Think Like a Label – thinklikealabel.com [email_address] @foxymelody Please Steal these ideas, all I ask is that you let me know!