The document discusses an independent artist's music distribution plan to build awareness and sell their album titled "Setting The Streets On Fire". The plan involves attending local festivals and trade shows, maintaining an online presence through blogs and social media, touring the tri-state area, and licensing music to projects. The album will be available digitally for $7.99, on CD for $11.99, or on USB for $17.99 which includes free entry to future shows. Distribution channels include personal websites, independent stores, and online retailers.
3. Strengths and Weaknesses
• Strong Web Presence
• Relatively Unknown artist
• Moderate Fan Base in
the Tri-State Area • Limited Funds
• Street Appeal • Over saturated genre
4. Building Awareness
• Attend Local/State Festivals
• Attend Trade Shows
• Have a weekly update on official blog as well as
BlogTV
• Open mic nights
• Tri-State tours
• Licensing to low budget/independent projects
6. “Setting The Streets On Fire”
• Available as a digital download for $7.99, a
compact disc for $11.99, or a USB for
$17.99.
• All purchases of a USB will include a one-
time pass to get into any future show for
free!
7. Distribution
• Personal websites
• Independent Music Stores
• Online Retailers
8. Content Content
Manufacturer
Creator Creator
Independent
Customer
Retailers
Restocking/Payment will take place biweekly and
will be based off the sales in that period.
Sales commission negotiated on a store to store
basis.
Payment Method: CASH
9. Content
Songcast.com Online Retailers
Creator
Customer
Fees: $19.99 set up fee, $5.99 per month
Payment: PayPal