The document provides details for a Justin Bieber concert in Washington D.C., including the venue, date, budget, demographics of primary and secondary target audiences, budget distribution across marketing channels like radio, television and print, and potential promotional partnerships with local businesses like Georgetown Cupcakes and Commonwealth. The concert budget is $40,000 with most of the marketing budget going towards radio advertisements targeting 13 to 24 year old female fans of Justin Bieber.

1. Justen Baskerville | Rica Rosario | Trey Smith

2. Washington, D.C. Show
• Artist: Justin Bieber
• Venue: Verizon Center – Washington, DC
• On Sale Date: Saturday, May 10, 2014
• Performance Date: Saturday, July 26, 2014
• Budget: $40,000

3. Demographics

4. Primary: Females, ages13 to 24

5. True Belibers.

6. Secondary: Moms & Dads

7. Channels
Radio
Television
Print
Digital, Social, Web

8. Budget Distribution
$25,512.00
64%
$6,800.00
17%
$5,790.00
14%
$1,800.00
5%
Radio
Television
Print
Misc.

9. Promotions
Local Partnerships
Food
Georgetown
Cupcakes
Retail (Clothing)
Commonwealth
Barney’s
New York

10. Georgetown Cupcakes

11. Georgetown Cupcakes

12. Georgetown Cupcakes

13. Georgetown Cupcakes

14. Commonwealth

15. Commonwealth

16. Questions?