SlideShare a Scribd company logo

Concert Marketing Plan

•Download as PPTX, PDF•
•
E
Edward (Trey) Smith
MarketingTravelBusiness
1 of 16
Justen Baskerville | Rica Rosario | Trey Smith
Washington, D.C. Show • Artist: Justin Bieber • Venue: Verizon Center – Washington, DC • On Sale Date: Saturday, May 10, 2014 • Performance Date: Saturday, July 26, 2014 • Budget: $40,000
Demographics
Primary: Females, ages13 to 24
True Belibers.
Secondary: Moms & Dads
Channels Radio Television Print Digital, Social, Web
Budget Distribution $25,512.00 64% $6,800.00 17% $5,790.00 14% $1,800.00 5% Radio Television Print Misc.
Promotions Local Partnerships Food Georgetown Cupcakes Retail (Clothing) Commonwealth Barney’s New York
Georgetown Cupcakes
Georgetown Cupcakes
Georgetown Cupcakes
Georgetown Cupcakes
Commonwealth
Commonwealth
Questions?

Recommended

Event marketing
Event marketingEvent marketing
Event marketingjaihind123
 
Community Management Presentation
Community Management PresentationCommunity Management Presentation
Community Management PresentationAndreea Natapov
 
PR Campaign Presentation
PR Campaign PresentationPR Campaign Presentation
PR Campaign PresentationCourtney Fleming
 
Your 2020 Event Strategy: Planning Framework
Your 2020 Event Strategy: Planning FrameworkYour 2020 Event Strategy: Planning Framework
Your 2020 Event Strategy: Planning Framework
Hubb
 
Managing mass communication
Managing mass communicationManaging mass communication
Managing mass communication
Mahfuzur Rahman
 
Event management
Event managementEvent management
Event management
ashinpr
 
Heart Thread Yoga - PR Campaign Proposal
Heart Thread Yoga - PR Campaign ProposalHeart Thread Yoga - PR Campaign Proposal
Heart Thread Yoga - PR Campaign Proposal
Lauren Muldoon
 
Organising a successful event
Organising a successful eventOrganising a successful event
Organising a successful event
Saxbee Consultants
 

Recommended

Event marketing
Event marketingEvent marketing
Event marketingjaihind123
 
Community Management Presentation
Community Management PresentationCommunity Management Presentation
Community Management PresentationAndreea Natapov
 
PR Campaign Presentation
PR Campaign PresentationPR Campaign Presentation
PR Campaign PresentationCourtney Fleming
 
Your 2020 Event Strategy: Planning Framework
Your 2020 Event Strategy: Planning FrameworkYour 2020 Event Strategy: Planning Framework
Your 2020 Event Strategy: Planning Framework
Hubb
 
Managing mass communication
Managing mass communicationManaging mass communication
Managing mass communication
Mahfuzur Rahman
 
Event management
Event managementEvent management
Event management
ashinpr
 
Heart Thread Yoga - PR Campaign Proposal
Heart Thread Yoga - PR Campaign ProposalHeart Thread Yoga - PR Campaign Proposal
Heart Thread Yoga - PR Campaign Proposal
Lauren Muldoon
 
Organising a successful event
Organising a successful eventOrganising a successful event
Organising a successful event
Saxbee Consultants
 
THE EFFECTIVE PUBLIC RELATIONS STRATEGY
THE EFFECTIVE PUBLIC RELATIONS STRATEGY THE EFFECTIVE PUBLIC RELATIONS STRATEGY
THE EFFECTIVE PUBLIC RELATIONS STRATEGY
Beinomugisha Ronald Katungi
 
Pr exam question
Pr exam questionPr exam question
Pr exam questionHa Vinh
 
Treasure Island 2014 - Calling All Sponsors & Partners!
Treasure Island 2014 - Calling All Sponsors & Partners!Treasure Island 2014 - Calling All Sponsors & Partners!
Treasure Island 2014 - Calling All Sponsors & Partners!
Brilliant Corners Artist Management
 
Let’s plan an event!
Let’s plan an event!Let’s plan an event!
Let’s plan an event!
LCpublicrelations
 
B2B Digital Marketing success factors
B2B Digital Marketing success factorsB2B Digital Marketing success factors
B2B Digital Marketing success factors
Smart Insights
 
PR Strategy Deck
PR Strategy DeckPR Strategy Deck
PR Strategy Deck
Tayub R
 
Event Marketing
Event Marketing Event Marketing
Event Marketing
Lake B2B
 
The Ultimate Beginner's Guide to Event Management & Event Planning
The Ultimate Beginner's Guide to Event Management & Event PlanningThe Ultimate Beginner's Guide to Event Management & Event Planning
The Ultimate Beginner's Guide to Event Management & Event Planning
Hubilo
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
Sophia Sc
 
Strategies for Effective Grant Writing
Strategies for Effective Grant WritingStrategies for Effective Grant Writing
Strategies for Effective Grant Writing
Society of Women Engineers
 
Public Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR StrategyPublic Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR Strategy
zeshan596
 
Event management
Event managementEvent management
Event management
shikha mishra
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relationskaka ptaka
 
Special Events from Planning to Execution
Special Events from Planning to ExecutionSpecial Events from Planning to Execution
Special Events from Planning to Execution
Deborah Spector
 
Introduction to Demand Generation
Introduction to Demand GenerationIntroduction to Demand Generation
Introduction to Demand Generation
Marketo
 
Event marketing
Event marketingEvent marketing
Event marketing
Dhrubajyoti karmakar
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Content Transformation: The Back Story On Audience Centricity
Content Transformation: The Back Story On Audience CentricityContent Transformation: The Back Story On Audience Centricity
Content Transformation: The Back Story On Audience Centricity
G3 Communications
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy Framework
Demand Metric
 
Event Management
Event ManagementEvent Management
Event Management
Mayank Dixit
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
Brand Highlighters
 

More Related Content

What's hot

THE EFFECTIVE PUBLIC RELATIONS STRATEGY
THE EFFECTIVE PUBLIC RELATIONS STRATEGY THE EFFECTIVE PUBLIC RELATIONS STRATEGY
THE EFFECTIVE PUBLIC RELATIONS STRATEGY
Beinomugisha Ronald Katungi
 
Pr exam question
Pr exam questionPr exam question
Pr exam questionHa Vinh
 
Treasure Island 2014 - Calling All Sponsors & Partners!
Treasure Island 2014 - Calling All Sponsors & Partners!Treasure Island 2014 - Calling All Sponsors & Partners!
Treasure Island 2014 - Calling All Sponsors & Partners!
Brilliant Corners Artist Management
 
Let’s plan an event!
Let’s plan an event!Let’s plan an event!
Let’s plan an event!
LCpublicrelations
 
B2B Digital Marketing success factors
B2B Digital Marketing success factorsB2B Digital Marketing success factors
B2B Digital Marketing success factors
Smart Insights
 
PR Strategy Deck
PR Strategy DeckPR Strategy Deck
PR Strategy Deck
Tayub R
 
Event Marketing
Event Marketing Event Marketing
Event Marketing
Lake B2B
 
The Ultimate Beginner's Guide to Event Management & Event Planning
The Ultimate Beginner's Guide to Event Management & Event PlanningThe Ultimate Beginner's Guide to Event Management & Event Planning
The Ultimate Beginner's Guide to Event Management & Event Planning
Hubilo
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
Sophia Sc
 
Strategies for Effective Grant Writing
Strategies for Effective Grant WritingStrategies for Effective Grant Writing
Strategies for Effective Grant Writing
Society of Women Engineers
 
Public Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR StrategyPublic Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR Strategy
zeshan596
 
Event management
Event managementEvent management
Event management
shikha mishra
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relationskaka ptaka
 
Special Events from Planning to Execution
Special Events from Planning to ExecutionSpecial Events from Planning to Execution
Special Events from Planning to Execution
Deborah Spector
 
Introduction to Demand Generation
Introduction to Demand GenerationIntroduction to Demand Generation
Introduction to Demand Generation
Marketo
 
Event marketing
Event marketingEvent marketing
Event marketing
Dhrubajyoti karmakar
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Content Transformation: The Back Story On Audience Centricity
Content Transformation: The Back Story On Audience CentricityContent Transformation: The Back Story On Audience Centricity
Content Transformation: The Back Story On Audience Centricity
G3 Communications
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy Framework
Demand Metric
 
Event Management
Event ManagementEvent Management
Event Management
Mayank Dixit
 

What's hot (20)

THE EFFECTIVE PUBLIC RELATIONS STRATEGY
THE EFFECTIVE PUBLIC RELATIONS STRATEGY THE EFFECTIVE PUBLIC RELATIONS STRATEGY
THE EFFECTIVE PUBLIC RELATIONS STRATEGY
 
Pr exam question
Pr exam questionPr exam question
Pr exam question
 
Treasure Island 2014 - Calling All Sponsors & Partners!
Treasure Island 2014 - Calling All Sponsors & Partners!Treasure Island 2014 - Calling All Sponsors & Partners!
Treasure Island 2014 - Calling All Sponsors & Partners!
 
Let’s plan an event!
Let’s plan an event!Let’s plan an event!
Let’s plan an event!
 
B2B Digital Marketing success factors
B2B Digital Marketing success factorsB2B Digital Marketing success factors
B2B Digital Marketing success factors
 
PR Strategy Deck
PR Strategy DeckPR Strategy Deck
PR Strategy Deck
 
Event Marketing
Event Marketing Event Marketing
Event Marketing
 
The Ultimate Beginner's Guide to Event Management & Event Planning
The Ultimate Beginner's Guide to Event Management & Event PlanningThe Ultimate Beginner's Guide to Event Management & Event Planning
The Ultimate Beginner's Guide to Event Management & Event Planning
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
 
Strategies for Effective Grant Writing
Strategies for Effective Grant WritingStrategies for Effective Grant Writing
Strategies for Effective Grant Writing
 
Public Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR StrategyPublic Relations PR Campaign, PR Strategy
Public Relations PR Campaign, PR Strategy
 
Event management
Event managementEvent management
Event management
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relations
 
Special Events from Planning to Execution
Special Events from Planning to ExecutionSpecial Events from Planning to Execution
Special Events from Planning to Execution
 
Introduction to Demand Generation
Introduction to Demand GenerationIntroduction to Demand Generation
Introduction to Demand Generation
 
Event marketing
Event marketingEvent marketing
Event marketing
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Plan
 
Content Transformation: The Back Story On Audience Centricity
Content Transformation: The Back Story On Audience CentricityContent Transformation: The Back Story On Audience Centricity
Content Transformation: The Back Story On Audience Centricity
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy Framework
 
Event Management
Event ManagementEvent Management
Event Management
 

Recently uploaded

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
Brand Highlighters
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
travisomalana
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
levuag
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
VWO
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 

Concert Marketing Plan